Skol
Encyclopedia
Skol was initially created to be a global beer
brand
. Allied Breweries
(UK), Labatt (Canada), Pripps-Bryggerierna
(Sweden) and Unibra
(Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.
Currently, Skol is the most popular beer in Brazil. Originally produced by Caracu, which was bought by Brahma
in 1980. Brahma merged with Antartica and became Ambev
, then InBev
and later AB InBev
. AB Inbev is the biggest beverage company in the world, larger than Coca-Cola in revenue. Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.
Carlsberg holds the license outside Africa and South America. Unibra holds the license for Africa.
The merger between Allied Breweries and Carslberg, created Carlsberg-Tetley's, who now brew the beer at their brewery
in Leeds
.
The name is related to the Scandinavian toast
"skål". For a period, the Hagar the Horrible
cartoon character was used for promotion.
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
. Allied Breweries
Allied Breweries
Allied Breweries was the result of a 1961 merger between Ind Coope , Ansells , and Tetley Walker .- Ansells :...
(UK), Labatt (Canada), Pripps-Bryggerierna
Pripps
Pripps was a major brewery in Sweden and is now a part of Carlsberg, in which Pripps remains as a trademark. The company was based in Gothenburg; their main product was Pripps Blå. They also owned Ramlösa. Pripps was founded in Gothenburg by Johan Albrecht Pripp in 1828.-Beer:Pripps Blå, lit...
(Sweden) and Unibra
Unibra
Unibra is a Belgium based company operating in the African drinks market.It was created by Michel Relecom in 1960 through the merger of four breweries in what is now the Democratic Republic of the Congo, and was established under Belgian law in 1961...
(Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.
Currently, Skol is the most popular beer in Brazil. Originally produced by Caracu, which was bought by Brahma
Brahma (beer)
Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev, formed by a merger between Anheuser–Busch and InBev...
in 1980. Brahma merged with Antartica and became Ambev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...
, then InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
and later AB InBev
Anheuser–Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
. AB Inbev is the biggest beverage company in the world, larger than Coca-Cola in revenue. Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.
Carlsberg holds the license outside Africa and South America. Unibra holds the license for Africa.
The merger between Allied Breweries and Carslberg, created Carlsberg-Tetley's, who now brew the beer at their brewery
Tetley's Brewery
Tetley's Brewery was a large brewery in Leeds, West Yorkshire, England. The main product was Tetley's Bitter, although Skol and other beers were also made there.-History:...
in Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...
.
The name is related to the Scandinavian toast
Toast (honor)
A toast is a ritual in which a drink is taken as an expression of honor or goodwill. The term may be applied to the person or thing so honored, the drink taken, or the verbal expression accompanying the drink. Thus, a person could be "the toast of the evening," for whom someone "proposes a toast"...
"skål". For a period, the Hagar the Horrible
Hägar the Horrible
Hägar the Horrible is the title and main character of an American comic strip created by cartoonist Dik Browne , and syndicated by King Features Syndicate. It first appeared in February 1973, and was an immediate success. Since Browne's retirement in 1988 , his son Chris Browne has continued the...
cartoon character was used for promotion.