Simon Astaire is an author, agent, and media advisor. His first novel, PRIVATE PRIVILEGE, was published Fall 2008 by Quartet Books and became a best seller. The story is a rites of passage through the eyes of a public school boy. The sequel 'AND YOU ARE...?' was published the following year . It is set in Hollywood, Las Vegas and London. His third novel, MR COLES was published in May 2011. It takes place in an English Prep School and follows the tortured life of one of its masters. It was described in one review as' illuminating the dark alleys of the human condition.' The book has been optioned and is set to be filmed Summer 2012 in UK.

Astaire was recruited by the talent agency International Creative Management

International Creative Management

International Creative Management is a talent and literary agency with offices in Los Angeles, New York, and London. ICM is a full-service agency representing creative and technical talent in the fields of motion pictures, television, fiction and nonfiction publishing, music, live performance,...

 (ICM) UK, where he became the youngest agent yet to be employed by the firm. During his ten-year career as head of young artists (clients included Oscar Winner Rachel Weisz) and international signings at ICM, Simon established a thriving music department.

In 1997 he became Chief Executive of Protocol Multimedia with diverse media divisions that included personal representation, product and celebrity endorsement and PR

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

, working with companies such as Bvlgari, Giorgio Armani

Giorgio Armani

Giorgio Armani is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a...

, Calvin Klein

Calvin Klein

Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....

, Alfred Dunhill and Saatchi & Saatchi

Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...

. Charlize Theron

Charlize Theron

Charlize Theron is a South African actress, film producer and former fashion model.She rose to fame in the late 1990s following her roles in 2 Days in the Valley, Mighty Joe Young, The Devil's Advocate and The Cider House Rules...

 was contracted to Bvlgari as Lady Helen Taylor

Lady Helen Taylor

The Lady Helen Taylor A first cousin once removed of Queen Elizabeth II, she is a great-granddaughter of King George V of the United Kingdom and is in the line of succession to the British throne....

 was to Armani. Astaire negotiated an
unprecedented deal between writer Fay Weldon

Fay Weldon

Fay Weldon CBE is an English author, essayist and playwright, whose work has been associated with feminism. In her fiction, Weldon typically portrays contemporary women who find themselves trapped in oppressive situations caused by the patriarchal structure of British society.-Biography:Weldon was...

 and Bvlgari; she was commissioned to write a novel 'The Bvlgari Connection' in what was the first commission of its kind.

Among Astaire's clients are members of the Hollywood establishment and the British Royal Family

British Royal Family

The British Royal Family is the group of close relatives of the monarch of the United Kingdom. The term is also commonly applied to the same group of people as the relations of the monarch in her or his role as sovereign of any of the other Commonwealth realms, thus sometimes at variance with...

, including Prince

Prince Michael of Kent

Prince Michael of Kent is a grandson of King George V and Queen Mary, making him a cousin of Queen Elizabeth II. He is also the first cousin once removed of Prince Phillip. Prince Michael occasionally carries out royal duties representing the Queen at some functions in Commonwealth realms outside...

 and Princess Michael of Kent

Princess Michael of Kent

Princess Michael of Kent is an Austrian-Hungarian member of the British Royal Family. She is married to Prince Michael of Kent, who is a grandson of King George V....

, Lady Gabriella Windsor, and Lord Frederick Windsor

Lord Frederick Windsor

The Lord Frederick Windsor , popularly known as Lord Freddie, is a British financial analyst, and the only son of Prince and Princess Michael of Kent...

. He is regularly quoted on their behalf in the national press.

Astaire appears as a pundit regularly on CNN

CNN

Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

, Sky News

Sky News

Sky News is a 24-hour British and international satellite television news broadcaster with an emphasis on UK and international news stories.The service places emphasis on rolling news, including the latest breaking news. Sky News also hosts localised versions of the channel in Australia and in New...

, Five and other networks commenting upon all key media and celebrity stories.

He is a trustee of the MTV Foundation, a charitable arm to MTV Networks.

Born June 3, at St.Mary's, Paddington

Paddington

Paddington is a district within the City of Westminster, in central London, England. Formerly a metropolitan borough, it was integrated with Westminster and Greater London in 1965...

 in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 to stockbroker Edgar Astaire and interior designer Lesley Jacklin. He was educated at Wellesley House in Kent

Kent

Kent is a county in southeast England, and is one of the home counties. It borders East Sussex, Surrey and Greater London and has a defined boundary with Essex in the middle of the Thames Estuary. The ceremonial county boundaries of Kent include the shire county of Kent and the unitary borough of...

 and Harrow School

Harrow School

Harrow School, commonly known simply as "Harrow", is an English independent school for boys situated in the town of Harrow, in north-west London.. The school is of worldwide renown. There is some evidence that there has been a school on the site since 1243 but the Harrow School we know today was...

. Astaire's son, Milo Astaire, was born June 1993. Milo's mother is model Saffron Aldridge. His uncle is the sport and property entrepreneur Jarvis Astaire. Astaire has lived much of his working life in London and Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

.

External links

• "While sophisticated in many of the ways of the world, I don’t think that he's ever been east of Sloane Square." - Sting about Simon Astaire.