ShayTards
Encyclopedia
ShayTards is a web series which documents the lives of entrepreneur, actor, and YouTuber, Shay Butler (web alias, ShayCarl), his wife Colette (web alias, Katilette) and their four children. The show consists of daily vlogs, that are usually 8 – 20 minutes in length, that are filmed, edited then uploaded every day onto YouTube as single video formatted home videos, or "vlogs".

Background

After Shay and Colette had their third child, Shay became interested in YouTube, amazed at the content posted by other users. Shay entered the last year of his twenties, and wanted to do something special, so he (along with Ben Donovan, Lisa Nova (Sister of Ben Donovan), Dan Zapplin, Ezra Cooperstein and a couple of other Business associates) started & founded Maker Studios (a company dedicated to making Digital Video Content for YouTube and other Social Media Outlets). ShayTards came into being when Shay got on BlogTV
BlogTV
blogTV is an online video service. blogTV began in June 2004, in Israel, and was a pioneer in the webcasting industry. Its goals were to supply anyone and everyone, with internet access, a way to express their talents & ideas to the world and to socially network with people face to face. In 2006...

, after entering into a contest hosted by Philip DeFranco
Philip DeFranco
Philip "Phil" DeFranco , also known as PhillyD or by one of his YouTube usernames "sxephil", is an American video blogger, YouTube celebrity and motivational speaker...

. A video uploaded by Shay got chosen and from there he started getting subscribers on his main channel, and shortly afterwards he started the "ShayTards" channel, which originally was going to be a weight loss channel, but has turned into a daily, everyday episodic web series (vlogs), consisting of comedy and realistic appeal. As of today, Shay and his family live in Los Angeles.

Theme Song

The official SHAYTARDS theme song used to be:
"You are now watching the ShayTards Vlog;
Just sit back, relax, follow along;
To the things Shay says and the things he does;
With his cool family and just because;
He put his life online for you;
He's done it for a year, let's hope for two;
I'm ready for a video so let it be clear;
Hey! He's vlogging here!"

But since the ShayTards have been vlogging for more than two years now, they have since changed it into:

"You are now watching the ShayTards Vlog;
Just sit back, relax, follow along;
To the things Shay says, to the things shay does;
With his cool family and just because;
His kids are PD'effin'P;
A daily vlog for two years, are you excited for three?;
I'm ready for a video so let it be clear;
Hey! He's vlogging here!"

Production

The series started using a FlipUltra HD
Flip Video
The Flip Video camera is a tapeless camcorder for digital video created by Pure Digital Technologies, a company bought by Cisco Systems in March 2009...

 on June 11, 2009, before which they used an older version Flip camera without the HD feature and on special occasions, have used the Canon Powershot SD3500 IS
Canon Digital IXUS
The Digital IXUS is a series of digital cameras released by Canon. It is a line of ultracompact cameras, originally based on the design of Canon's IXUS/IXY/ELPH line of APS cameras....

, Canon Powershot ELPH 300 HS
Canon Digital IXUS
The Digital IXUS is a series of digital cameras released by Canon. It is a line of ultracompact cameras, originally based on the design of Canon's IXUS/IXY/ELPH line of APS cameras....

 and an iPhone 4
IPhone 4
The iPhone 4 is a touchscreen slate smartphone developed by Apple Inc. It is the fourth generation iPhone, and successor to the iPhone 3GS. It is particularly marketed for video calling , consumption of media such as books and periodicals, movies, music, and games, and for general web and e-mail...

 for some videos. The vlogs used to be edited by Shay himself, however, with the recent founding of VLOG Entertainment, Shay has hired an editor, (BrettTheIntern) to edit them using Final Cut Pro
Final Cut Pro
Final Cut Pro is a non-linear video editing software developed by Macromedia Inc. and then Apple Inc. The most recent version, Final Cut Pro X, runs on Mac personal computers powered by Mac OS X version 10.6.7 or later and using Intel processors...

 (via Apple MacBook Pro).

The current set of theme songs are composed by TeraBrite, NicePeter, OMGIsThatMyles and Callie Moore (sister of Katilette).

Recognition

The series is currently the 15th top ranked channel on YouTube, the 61st most subscribed, with over 990,000+ subscribers, nearing 1,000,000 subscribers. Top named celebrities & other YouTubers have been briefly featured and/or have fully appeared on the show, many of them include James Blunt
James Blunt
James Hillier Blount , better known by his stage name James Blunt, is an English singer-songwriter and musician, and former army officer, whose debut album, Back to Bedlam and single releases, including "You're Beautiful" and "Goodbye My Lover", brought him to fame in 2005...

 (Which their youngest daughter, Babytard is featured on the album cover of his album “Some Kind of Trouble
Some Kind of Trouble
Some Kind of Trouble is the third studio album from British singer-songwriter James Blunt. The album was released on 8 November 2010. On December 6, 2011, a deluxe version of the album will be released, entitled Some Kind Of Trouble: Revisted....

”), Dave Ramsey
Dave Ramsey
David L. Ramsey III is an American financial author, radio host, television personality, and motivational speaker.Ramsey's syndicated radio program The Dave Ramsey Show is promoted with a tagline that "It's about your life and your money," and it is heard on over 450 radio stations throughout the...

, TJ Smith, Perry Farrell
Perry Farrell
Perry Farrell is the frontman for the alternative rock band Jane's Addiction. Farrell created the touring festival Lollapalooza as a farewell tour for Jane's Addiction in 1991; it has since evolved into an annual destination festival. Farrell continues to produce Lollapalooza with partners William...

, Skrillex, Ashton Kutcher
Ashton Kutcher
Christopher Ashton Kutcher , best known as Ashton Kutcher, is an American actor, producer, former fashion model and comedian, best known for his portrayal of Michael Kelso in the Fox sitcom That '70s Show...

, Nathan Kress
Nathan Kress
Nathan Karl Kress is an American film and television actor. A professional child model and actor since the age of three, he is best known for his role as Freddie Benson on the Nickelodeon television series iCarly.-Early life:...

, Adam Carolla
Adam Carolla
Adam Carolla is an American radio personality, television host, comedian, and actor. He currently hosts The Adam Carolla Show, a talk show distributed as a podcast on the ACE Broadcasting Network...

, BrettTheIntern (Who is also the official editor for all the vlogs as of recent), Ray William Johnson
Ray William Johnson
Ray William Johnson is an American comedian best known for his YouTube series Equals Three, in which he provides commentary on viral videos. Many of the videos featured on Equals Three are noted to have received an additional boost of popularity...

, KassemG, Smosh
Smosh
Smosh is a web-based comedy duo consisting of Ian Hecox and Anthony Padilla. Padilla first began posting flash movies on Newgrounds in early 2003, under the name Smosh. He was later joined by his friend Ian Hecox...

, LisaNova, Sam Macaroni
Sam Macaroni
Sam Macaroni is an American filmmaker.- Sam Macaroni on YouTube :Sam Macaroni’s film “Puppet Break-up” a collab with Ray William Johnson got over 10 million hits in its first week on YouTube...

, Philip DeFranco
Philip DeFranco
Philip "Phil" DeFranco , also known as PhillyD or by one of his YouTube usernames "sxephil", is an American video blogger, YouTube celebrity and motivational speaker...

, Charles Trippy, and Alli Trippy. Shay was cast & minorly featured in No Ordinary Family
No Ordinary Family
No Ordinary Family is an American television series on ABC. The 45-minute science fiction comedy-drama was produced by ABC Studios for the 2010–11 television season. The series ran from September 28, 2010 to April 5, 2011, on Tuesdays at 8 pm ET/PT...

. Shay and Katilette were also featured as guests on the radio talk show/podcast The Parent Experiment, hosted by Adam Carollas wife Lynette Paradise. The ShayTards were also featured briefly (by video samples only) on a 20/20 television special called Generation YouTube. Shay & Colette recently started their own podcast called "WhenTheKidsGoToSleep", which has reached to be within the Top 10 podcast downloads on iTunes.

External links

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