Shaahin Cheyene
Encyclopedia
Shaahin Cheyene is the founder of Accelerated Intelligence (AI),and Victory Films. He considers himself as a fifth generation herbalist
Herbalist
An herbalist is:#A person whose life is dedicated to the economic or medicinal uses of plants.#One skilled in the harvesting and collection of medicinal plants ....

 from Tehran
Tehran
Tehran , sometimes spelled Teheran, is the capital of Iran and Tehran Province. With an estimated population of 8,429,807; it is also Iran's largest urban area and city, one of the largest cities in Western Asia, and is the world's 19th largest city.In the 20th century, Tehran was subject to...

, Iran. Cheyene is recognized by the herbal industry for introducing the "herbal ecstasy" (also known as "herbal ecstacy"), as an alternative herbal supplement for party goers instead of using the real ecstasy or MDMA. Cheyene is also recognized as the inventor of modern digital vaporization and the herbal cigarette. He is also a writer and a documentary filmmaker.

Early life

Cheyene was born in 1975 in Tehran, Iran. In 1980 his family fled to the United States after the Islamic Revolution in Iran. At the age of 10, Cheyene dreamt of becoming a millionaire. During his early teenage years, Cheyene writes that he started his first business by selling magazines at school or repairing bikes. He quit going to school and left home by the age of 15. Cheyene writes in his book Darkness: The Power Of Illumination that he learned to become an entrepreneur by reading Dale Carnegie
Dale Carnegie
Dale Breckenridge Carnegie was an American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills...

’s articles about the secrets of success as well as Napoleon Hill
Napoleon Hill
Napoleon Hill was an American author who was one of the earliest producers of the modern genre of personal-success literature. He is widely considered to be one of the great writers on success...

’s Think and Grow Rich and many other financial magazines. Cheyene started organizing rave parties as a business which proved to be profitable for the then teen-aged Cheyene. Later Cheyene began marketing and selling herbal products. By age 17 Cheyene was reported to be earning in excess of $350,000,000 a year.

Herbal Business

Cheyene came from a family of herbalists. His grandfathers on both sides were medicine men in Iran who used traditional medicines in healing people.

In the early 1990s, it is commonly accepted that Cheyene initiated and led the smart drug
Nootropic
Nootropics , also referred to as smart drugs, brain steroids, memory enhancers, cognitive enhancers, and intelligence enhancers, are drugs, supplements, nutraceuticals, and functional foods that improve mental functions such as cognition, memory, intelligence, motivation, attention, and concentration...

 movement by creating and branding herbal ecstasy as "a floaty, mind-expanding euphoria," "increased sexual sensations," "enhanced sensory processing," "mood elevations" and "euphoric stimulation." Although the products he invented had a very large following, detractors claimed that the products were harmful and that herbs should never be used for recreation. Herbal Ecstacy is a tableted product that may be made from different kinds of stimulant herbs such as ephedra
Ephedra
Ephedra refers to the plant Ephedra sinica. E. sinica, known in Chinese as ma huang , has been used in traditional Chinese medicine for 5,000 years for the treatment of asthma and hay fever, as well as for the common cold...

 (key ingredient), guarana seed, kola nut, green tea, black ginseng, nutmeg, ginkgo biloba and centella asiatica. Herbal ecstacy is now and has been for over 20 years available over the counter in drug stores, music stores and different shops in the United States. Cheyene writes in his autobiography that he has created 200 other different products over the last 20 years. One of his most successful inventions was the herbal cigarette branded as "Ecstacy Cigarette", which sold millions of dollars.

In 2000, he developed and patented the "Vapir Vaporizer", a new technology in delivering medicine, which many believed eliminated the harmful effect of smoking by heating a source substance like tobacco to the point where it releases it's active elements like nicotine but not to the point of combustion. Cheyene configured the world's first digital vaporizer and developed this technology for his own companies and pharmaceutical companies alike In 2006, he sold Vapir Vaporizer to an investment company in Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...

.

Cheyene's latest company Accelerated Intelligence Inc. is selling "brain nutrition" products such as the excelerol.

Criticisms on herbal stimulants and other similar products

In 1996, a report in the New York Times reported that legal herbal stimulants like the herbal ecstacy and other similar products were targeted by federal authorities in campaign to prohibit selling the products in stores. According to the report, the primary ingredient of the product Ephedra
Ephedra
Ephedra refers to the plant Ephedra sinica. E. sinica, known in Chinese as ma huang , has been used in traditional Chinese medicine for 5,000 years for the treatment of asthma and hay fever, as well as for the common cold...

 has been suspected by the federal government as the cause of some complications, however no complications have ever been attributed directly to any of Cheyene's products.

In addition, Mark Blumenthal, founder of American Botanical Council stated that ephedra is extracted in laboratories from the Chinese herb ma huang, and that companies "make millions and millions of profit" on the chemical. Dr. Varro Tyler, Professor of Pharmacognosy at Purdue University
Purdue University
Purdue University, located in West Lafayette, Indiana, U.S., is the flagship university of the six-campus Purdue University system. Purdue was founded on May 6, 1869, as a land-grant university when the Indiana General Assembly, taking advantage of the Morrill Act, accepted a donation of land and...

 was quoted in the report describing the herb as relatively cheap and simple chemical and it shouldn't considered as a high-priced drug.

In defense, Cheyene accused the federal officials of trying to discredit his product through media publicity and said, "If a product is unsafe, they can pull it off the shelf and shut us down, right here and now,but they haven’t done that, because the product isn’t unsafe." The companies Twin Laboratories in Ronkonkoma, L.I.and Weider Nutrition Group in Salt Lake City, both of which use ephedra in their products, also expressed their concerns over the possible crackdown of herbal supplements.

Studies on herbal ecstacy

Dr. Charles Grob, Professor of Psychiatry and Pediatrics at the UCLA School of Medicine and Director of the Division of Child and Adolescent Psychiatry at Harbor-UCLA Medical Center
Harbor-UCLA Medical Center
Harbor–UCLA Medical Center is a 570-bed public teaching hospital located at 1000 West Carson Street within the unincorporated Los Angeles County area of West Carson, California...

, conducted a government approved study on MDMA, and said that the hebal ecstacy "has nothing in common with the real thing." He compared taking an herbal ecstacy with "drinking seven or eight cups of strong coffee."

Nicholas Saunders, author of the book E for Ecstasy
E for Ecstasy
E for Ecstasy is a book written by Nicholas Saunders and published in May of 1993. Available freely online, it describes in detail the psychoactive substance MDMA, also known as ecstasy, the people that use it and the law concerning it, all enhanced through the backdrop of the author's personal...

, claimed that he was misquoted in the marketing materials of the herbal ecstacy. According to him, the marketing materials did not include his entire statement which is, People reported all kinds of effects. Some even saying it was the best ecstacy experience they had ever had, whether they had taken the herbal ecstasy or the vitamin pill. Saunders explained that his own conclusion regarding the product was its effect is not greater than placebos.

Books

Cheyene has written several books including:
  • Vapor: The Art and Science of Inhaling Pure Plant Essences, ISBN 978-0964495883, Shaahin Sean Cheyene
  • Darkness: The Power of Illumination, ISBN 978-0982565100, Shaahin Cheyene
  • Salvia Divinorum: Shamanic Plant Medicine, ISBN 978-1599714042, Shaahin Cheyene
  • Divining ecstasy: the magical & mystical essence of Salvia Divinorum, ISBN 978-1559502214, Dr. Sean Shayan


On the cover of his book Divining ecstasy Cheyene is credited as "Dr. Sean Shayan", but the book gives no details about where his doctorate or medical qualifications were obtained.

Filmography

Cheyene wrote and filmed Serpent and the Sun:Tales of an Aztec Apprentice
Serpent and the Sun:Tales of an Aztec Apprentice
Serpent and the Sun: Tales of an Aztec Apprentice is a documentary film written and directed by Shaahin Cheyene. The documentary was filmed in Mexico, and tells the story about the life of the Aztec people in the modern era.-Plot summary:...

. a documentary about the life and roots of an Aztec medicine
Aztec medicine
Aztec medicine concerns the body of knowledge, belief and ritual surrounding human health and sickness, as observed among the Nahuatl-speaking peoples in the Aztec realm of central Mexico during the pre- and post-conquest eras...

 man and his apprentice in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

, and 2012: Change, Apocalypse and the End of the World.
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