Sewa Beats
Encyclopedia
Sewa Beats is an international company with its headquarters in Morges
, Switzerland
, that delivers management learning through rhythm and music.
Sewa Beats conducts tailor-made sessions and workshops in companies, business schools, sports clubs and NGOs around the globe, with a view to motivating individuals, developing management and leadership skills, and building strong, well-connected teams. Sewa Beats combines the elemental language of rhythm with learning techniques such as Neuro-linguistic programming
and team coaching.
to study this music and investigate its impact on group behaviour and individual attitudes. He soon realised the huge, experiential learning potential of djembe
(African drum) music, and in 2000 he founded Sewa Beats. He works with European-based African master drummers, including Seckou Keita
, a Senegalese kora player and drummer.
In 2007, in collaboration with Philippe Fournier, the conductor of the Orchestre Symphonique Lyonnais, Sewa Beats launched the Do You Speak Djembe musical initiative, which combines traditional West African music, and the classical airs of a symphony orchestra.
In 2008, the Mandingo
drummer and teacher, Mamady Keita
, became the patron
of Sewa Beats.
• team building
• leadership development
• organisational development
• corporate entertainment
• conference speakers
or boomwhacker
, to help participants maximise various qualities, talents, and capabilities. Programmes are specially designed according to clients’ specification.
), one of Europe
’s leading business schools.
Morges
Morges is a municipality in the Swiss canton of Vaud, located in the district of Morges and is also the seat of the district.-History:...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, that delivers management learning through rhythm and music.
Business Description
Sewa Beats conducts tailor-made sessions and workshops in companies, business schools, sports clubs and NGOs around the globe, with a view to motivating individuals, developing management and leadership skills, and building strong, well-connected teams. Sewa Beats combines the elemental language of rhythm with learning techniques such as Neuro-linguistic programming
Neuro-linguistic programming
Neuro-linguistic programming is an approach to psychotherapy, self-help and organizational change. Founders Richard Bandler and John Grinder say that NLP is a model of interpersonal communication and a system of alternative therapy which seeks to educate people in self-awareness and effective...
and team coaching.
History
After attending an African drumming workshop in 1995, Doug Manuel, the British managing director and founder of the company, decided to travel to AfricaAfrica
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
to study this music and investigate its impact on group behaviour and individual attitudes. He soon realised the huge, experiential learning potential of djembe
Djembe
A djembe also known as jembe, jenbe, djbobimbe, jymbe, yembe, or jimbay, or sanbanyi in Susu; is a skin-covered drum meant played with bare hands....
(African drum) music, and in 2000 he founded Sewa Beats. He works with European-based African master drummers, including Seckou Keita
Seckou Keita
Seckou Keita is a kora player and drummer from Senegal. He is a charismatic live performer and one of the few champions of the less-known and rhythmically rocking kora repertoire from Casamance in southern Senegal....
, a Senegalese kora player and drummer.
In 2007, in collaboration with Philippe Fournier, the conductor of the Orchestre Symphonique Lyonnais, Sewa Beats launched the Do You Speak Djembe musical initiative, which combines traditional West African music, and the classical airs of a symphony orchestra.
In 2008, the Mandingo
Mandinka people
The Mandinka, Malinke are one of the largest ethnic groups in West Africa with an estimated population of eleven million ....
drummer and teacher, Mamady Keita
Mamady Keïta
Mamady Keïta is a master drummer from the West African nation of Guinea. He specializes in the goblet-shaped hand drum called djembe. He is also the founder of the Tam Tam Mandingue school of drumming...
, became the patron
Patrón
Patrón is a luxury brand of tequila produced in Mexico and sold in hand-blown, individually numbered bottles.Made entirely from Blue Agave "piñas" , Patrón comes in five varieties: Silver, Añejo, Reposado, Gran Patrón Platinum and Gran Patrón Burdeos. Patrón also sells a tequila-coffee blend known...
of Sewa Beats.
Operations
Sewa Beats designs and runs various workshops, with programmes focusing on:• team building
Team building
Team building refers to a wide range of activities, presented to businesses, schools, sports teams, religious or nonprofit organizations designed for improving team performance...
• leadership development
Leadership development
Leadership development refers to any activity that enhances the quality of leadership within an individual or organization. These activities have ranged from MBA style programs offered at university business schools to action learning, high-ropes courses and executive retreats.- Developing...
• organisational development
• corporate entertainment
• conference speakers
Methodology
For the workshops and sessions various techniques are used, including drumming, body percussionBody percussion
Body percussion may be performed on its own or as an accompaniment to song. The folk traditions of many countries include the use of body percussion...
or boomwhacker
Boomwhacker
Boomwhackers Tuned Percussion Tubes are lightweight, hollow, color-coded, plastic tubes, tuned to musical pitches by length. They are used as musical instruments in the percussion family. They were first produced by Craig Ramsell in 1995.- Sound Production :...
, to help participants maximise various qualities, talents, and capabilities. Programmes are specially designed according to clients’ specification.
Inspiration
Sewa Beats draws its inspiration from African drumming to energise and motivate people, as well as to promote team spirit and leadership. Drumming is a powerful tool for teaching and instilling these principles, and putting across the relevance of universal values such as tolerance, the ability to listen to one another, and mutual respect and understanding.Fund Raising
The company organises various fund-raising events for the benefit of the communities of Africa, whose art and traditions are its major source of inspiration. Funds have been raised for international organisations like Terre des Hommes International Federation in Burkina Faso, Orphanage Africa Home of Children in Ayenyah and Apadrina to name a few.Publication
The company has appeared in Mastering Executive Education, a book brought out in 2005 by IMD (International Institute for Management DevelopmentInternational Institute for Management Development
IMD - International Institute for Management Development is a non profit business school located in Lausanne, Switzerland.- History & Mission :...
), one of Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
’s leading business schools.