Sarotti
Encyclopedia
Sarotti is a German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 owned by Stollwerck
Stollwerck
Stollwerck GmbH is a German food company known for the production of chocolate. In 1998 it acquired Sarotti.In 2002 it was bought by the Barry Callebaut AG, who sold it in 2011 to the Baronie Groep in Veurne, Belgium.- History :...

 GmbH since 1998.

History

In 1868 Hugo Hoffmann opened a company to produce sweets. The location of this shop was in Mohrenstraße 10 in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

.
The Sarotti-Moor (Mohr)
Moors
The description Moors has referred to several historic and modern populations of the Maghreb region who are predominately of Berber and Arab descent. They came to conquer and rule the Iberian Peninsula for nearly 800 years. At that time they were Muslim, although earlier the people had followed...

was created in 1918 for the 50 year anniversary of the company.
This traditional German brand is only known in its home market. Due to political correctness the tray-carrying moor was changed into a caucasian "mage" in 2004.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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