Sales pitch
Encyclopedia
In selling technique
, a sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales
presentation
strategy of a product
or service designed to initiate and close a sale
of the product or service.
A sales pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professional
s prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways.
impression upon a market
or client
can appeal any of the five senses in order to initiate excellent chemistry between the buyer
and seller.
A way of luring in the potential candidate to ensure the overall advertisement is emphasized. Not necessarily an exchange of currency must be made but an official deal of trade
or contract
is desired from the pitching party. With a wide variety of selling techniques used to "pitch", it is possible to apply one or a combination in a single attempt.
Inspired by what has worked in the past from successful contributors to the art of the pitch, at least a slight modification
is always required in order for it to be an authentic and most of all an effective pitch, otherwise the tone would not fit the sellers outfit and in critical situations be spotted as a fake by the candidate and in such a case defying the purpose.
For a strikingly good pitch, one must know exactly what the other party wants and doesn't want. Be informed of as much information
as possible about the candidate being pitched to. Focus on a virtual balance of the candidate's need
s and want
s to maximize one's leverage when in the process of a pitch. Overall meaning: one gets only one chance to make a good first impression. At least two senses must connect: vision, and hearing. But the more one can connect at a single point of impact, the better.
from the prospective client.
In case of consumer categories who have less attention span
, the first method of attention-grabbing is usually a question or statement that might surprise or shock the listener. The listener likely turns back for an explanation, and then the remaining sales talk or pep talk happens.
Normally ladies with children, shopkeeper
s, and people in a hurry give less attention
especially if the explanation is in broken English. Sellers of low-value, fast-moving consumer goods (FMCG) are usually known to deploy the first method.
In the second strategy, 'positive statement begins' is adopted in solution selling
usually in direct selling
to corporate and or high value and or capital goods selling. Here, the purpose of the positive statement is to emphasize a particular positive aspect of a provider to brand it according to seller's situational need.
Selling technique
Selling technique is the body of methods used in the profession of sales, also often called personal selling.Techniques in use in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close"....
, a sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....
presentation
Presentation
Presentation is the practice of showing and explaining the content of a topic to an audience or learner. Presentations come in nearly as many forms as there are life situations...
strategy of a product
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...
or service designed to initiate and close a sale
Sale
Sale may refer to:* Sales * Sale, discounts and allowances in the prices of goods, such as:**Fire sale, a drastic discount in prices**Loan sale, a sale under contract of all or part of the cash stream from a specific loan...
of the product or service.
A sales pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professional
Professional
A professional is a person who is paid to undertake a specialised set of tasks and to complete them for a fee. The traditional professions were doctors, lawyers, clergymen, and commissioned military officers. Today, the term is applied to estate agents, surveyors , environmental scientists,...
s prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways.
First impression
The first visual and audibleAudible
Audible may refer to:* Sound that is capable of being heard* Audible, a tactic used by quarterbacks in American football to change a play at the line of scrimmage* Audible.com, an online audiobook store-See also:*Audio...
impression upon a market
Market
A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buyers...
or client
Client
Client may refer to:* Customer, someone who purchases or hires something from someone else* Client , software that accesses a remote service on another computer* The client who received patronage in ancient Rome...
can appeal any of the five senses in order to initiate excellent chemistry between the buyer
Buyer
When someone gets characterised by their role as buyer of certain assets, the term "buyer" gets new meaning:A "buyer" or merchandiser is a person who purchases finished goods, typically for resale, for a firm, government, or organization...
and seller.
A way of luring in the potential candidate to ensure the overall advertisement is emphasized. Not necessarily an exchange of currency must be made but an official deal of trade
Trade
Trade is the transfer of ownership of goods and services from one person or entity to another. Trade is sometimes loosely called commerce or financial transaction or barter. A network that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and...
or contract
Contract
A contract is an agreement entered into by two parties or more with the intention of creating a legal obligation, which may have elements in writing. Contracts can be made orally. The remedy for breach of contract can be "damages" or compensation of money. In equity, the remedy can be specific...
is desired from the pitching party. With a wide variety of selling techniques used to "pitch", it is possible to apply one or a combination in a single attempt.
Inspired by what has worked in the past from successful contributors to the art of the pitch, at least a slight modification
Modification
Modification may refer to:*Modifications of school work for students with special educational needs*Modifications *Posttranslational modifications*Mod *Modified car*Body modification*Grammatical modifier-See also:...
is always required in order for it to be an authentic and most of all an effective pitch, otherwise the tone would not fit the sellers outfit and in critical situations be spotted as a fake by the candidate and in such a case defying the purpose.
For a strikingly good pitch, one must know exactly what the other party wants and doesn't want. Be informed of as much information
Information
Information in its most restricted technical sense is a message or collection of messages that consists of an ordered sequence of symbols, or it is the meaning that can be interpreted from such a message or collection of messages. Information can be recorded or transmitted. It can be recorded as...
as possible about the candidate being pitched to. Focus on a virtual balance of the candidate's need
Need
A need is something that is necessary for organisms to live a healthy life. Needs are distinguished from wants because a deficiency would cause a clear negative outcome, such as dysfunction or death. Needs can be objective and physical, such as food, or they can be subjective and psychological,...
s and want
Want
The idea of want can be examined from many perspectives. In secular societies want might be considered similar to the emotion desire, which can be studied scientifically through the disciplines of psychology or sociology...
s to maximize one's leverage when in the process of a pitch. Overall meaning: one gets only one chance to make a good first impression. At least two senses must connect: vision, and hearing. But the more one can connect at a single point of impact, the better.
Beginning statement
Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or service. A method is usually selected depending on available attention spanAttention span
Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Most educators and psychologists agree that the ability to focus one's attention on a task is crucial for the achievement of one's goals....
from the prospective client.
In case of consumer categories who have less attention span
Attention span
Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Most educators and psychologists agree that the ability to focus one's attention on a task is crucial for the achievement of one's goals....
, the first method of attention-grabbing is usually a question or statement that might surprise or shock the listener. The listener likely turns back for an explanation, and then the remaining sales talk or pep talk happens.
Normally ladies with children, shopkeeper
Shopkeeper
A shopkeeper is an individual who owns a shop. Generally, shop employees are not shopkeepers, but are often incorrectly referred to as shopkeepers. Today, a shopkeeper is usually referred to as a manager, though this term could apply to larger firms .*In many south asian languages like Hindi, Urdu,...
s, and people in a hurry give less attention
Attention
Attention is the cognitive process of paying attention to one aspect of the environment while ignoring others. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience....
especially if the explanation is in broken English. Sellers of low-value, fast-moving consumer goods (FMCG) are usually known to deploy the first method.
In the second strategy, 'positive statement begins' is adopted in solution selling
Solution selling
Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's pain and addresses the issue with his or her offerings . The resolution of the pain is what constitutes a true "solution"...
usually in direct selling
Direct selling
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as...
to corporate and or high value and or capital goods selling. Here, the purpose of the positive statement is to emphasize a particular positive aspect of a provider to brand it according to seller's situational need.
See also
- Sales tunnel
- Selling techniqueSelling techniqueSelling technique is the body of methods used in the profession of sales, also often called personal selling.Techniques in use in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close"....
- Business developmentBusiness developmentA subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at:1. Researching new types of business/products/services with an emphasis on identifying gaps in the mitigation of needs of potential clients .2. Attracting new customers3...
- TestimonialTestimonialIn promotion and of advertising, a testimonial or show consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary...
- Elevator pitchElevator pitchAn elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition...
- Pitch (filmmaking)
- Pitch bookPitch BookA pitch book is a marketing device used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and/or a reference for comparison for an employee in an investment or commercial bank...
- Persuasive technology
- PropagandaPropagandaPropaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....