Sahara India Pariwar
Encyclopedia
Sahara India Pariwar is an India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n multi-business conglomerate
Conglomerate (company)
A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate structure , usually involving a parent company and several subsidiaries. Often, a conglomerate is a multi-industry company...

 with diversified business interests that include financial services, housing finance, mutual funds, life insurance, city development, real estate activities, print and television media, film production, sports, information technology, health care, tourism, hospitality and consumer products. The group is a major promoter of sports in India. It owns the New IPL
Indian Premier League
The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner...

 team Pune Warriors India, a 42.5% stake in Formula One's Force India Formula 1 Team
Force India
Sahara Force India Formula One Team, the trading name of Force India Formula One Team Limited, is a Formula One racing team based in Silverstone, United Kingdom which currently holds an Indian licence. The team was formed in October 2007 when a consortium led by Indian businessman Vijay Mallya and...

 and also sponsors India national cricket team and India national field hockey team
India national field hockey team
The India national field hockey team is the national men's team representing field hockey in India. It is the first non-European team to be a part of the International Hockey Federation....

.

Merchandise Retail Venture

Sahara Q Shop is an Consumer Merchandise Retail Venture of Sahara India Pariwar which is launched on Mega Scale across India with 1 lac neighbourhood franchisee outlets (within 12 - 18 months) in the close vicinity of 2 - 3 km. area of our esteemed customers.

Real Estate

The real estate business of the group is operated as
sahara real estate corporation ltd. and sahara housing investment corporation ltd.

The flagship real estate project Sahara City Homes chain of townships is proposed to be across 217 cities in India. In 2011 it launched Sahara Grace brand Phase II, a residential complex at Kochi
Kochi
-Places:* Kochi, a city in the state of Kerala, India, formerly known as Cochin* Kingdom of Cochin, a former feudal city-state on Malabar Coast, India** Fort Kochi, one of the three main urban components which constitute the present day city of Kochi, Kerala, India...

. After Sahara Grace at Gurgaon
Gurgaon
Gurgaon is the second largest city in the Indian state of Haryana. Gurgaon is the industrial and financial center of Haryana. It is located 30 km south of national capital New Delhi, about 10 kilometers from Dwarka Sub City and 268 km south of Chandigarh, the state capital...

 and Lucknow
Lucknow
Lucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....

 the Kochi project is the third under this brand which is positioned to provide a product mix of apartments and penthouses to its residents. Other ventures of Sahara real estate business are Sahara States – Lucknow, Gorakhpur
Gorakhpur
Gorakhpur is a city in the eastern part of the state of Uttar Pradesh in India, near the border with Nepal. It is the administrative headquarters of Gorakhpur District and Gorakhpur Division. Gorakhpur is one of the proposed capitals of the Purvanchal state which is yet to be formed...

, Hyderabad and Bhopal, Brand malls – Sahara Ganj, Lucknow and Sahara Mall, Gurgaon
Gurgaon
Gurgaon is the second largest city in the Indian state of Haryana. Gurgaon is the industrial and financial center of Haryana. It is located 30 km south of national capital New Delhi, about 10 kilometers from Dwarka Sub City and 268 km south of Chandigarh, the state capital...

.

Sahara is constructing an eco-friendly self-contained residential city called Amby Valley in Maharashtara near Mumbai Pune expressway. The city is spread over 10000 acres of land.

Media

The group owns the national Hindi News Channel Samay, consisting of 36 city specific regional news channels Sahara Samay, Sahara One
Sahara One
Sahara One is an Indian Hindi general entertainment channel based in Mumbai. It is operated by Sahara India Pariwar, a company formed by Subrato Roy Sahara who is a managing worker and chairman of the Sahara India Pariwar....

, general entertainment channel and a Hindi movie channel Filmy
Filmy
Filmy is an Indian Hindi language movie channel based in Mumbai, Maharashtra. It is owned by Sahara One Media and Entertainment Limited and was launched on February 12, 2006.-Programming:Besides movies, Filmy also airs some original shows....

. Sahara Samay received the "Broadcast Engineering Excellence Award" in 2008 for its network newsroom technology. Sahara has recently launched FIRANGI channel which is positioned as World Television in Hindi.

The group owns one national weekly magazine in English, 7 editions of Hindi Daily Newspaper Rashtriya Sahara, nine editions of Urdu Daily Newspaper Roznama Rashtriya Sahara and one International Urdu Weekly, Rashtriya Sahara

Film

The group is engaged in business of producing, marketing and distribution of motion pictures in Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

 and other regional Indian languages. Its successes include Bewafaa
Bewafaa
Bewafaa is a 2005 Bollywood film starring Akshay Kumar, Anil Kapoor, Kareena Kapoor, Sushmita Sen, Shamita Shetty, Manoj Bajpai and Kabir Bedi. The film is directed by Dharmesh Darshan who later directed films like Raja Hindustani and Dhadkan...

, Page 3
Page 3 (film)
Page 3 is a 2005 Indian film directed by Madhur Bhandarkar about the Page 3 Culture and media in the city of Mumbai. It stars Konkona Sen Sharma, Atul Kulkarni, Sandhya Mridul, Tara Sharma, Anju Mahendru, and Boman Irani...

, Sarkar
Sarkar (film)
Sarkar is a 2005 Indian dramatic thriller film set in the world of politics and crime, directed by Ram Gopal Varma...

, No Entry
No Entry
No Entry is a Hindi comedy film released in 2005. It was directed by Anees Bazmee and produced by Boney Kapoor. The films stars Salman Khan, Anil Kapoor, Fardeen Khan, Lara Dutta, Celina Jaitley, Esha Deol and Bipasha Basu. Sameera Reddy makes a special appearance...

, Wanted. In September 2010, the company was in talks to acquire MGM
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Inc. is an American media company, involved primarily in the production and distribution of films and television programs. MGM was founded in 1924 when the entertainment entrepreneur Marcus Loew gained control of Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer...

 Studios, but the deal collapsed. Sahara is willing to try again to take over MGM.

Sahara is creating a Film City to provide filmmakers with everything they need to make films, television software and commercials. The existing infrastructure of the Film City will be renovated and equipped with the most modern and latest technology.

IT

Sahara India Pariwar IT Division is named as "SAHARA NEXT".Sahara Next IT services is a great well known company in the market of Software industry.Sahara Next deals with Web,Mobility and Cloud computing projects all over the world.Sahara Next works on different domains like Banking,Finance,Media and Entertainment,Chemical and CRM. Sahara has the client all over world including Malaysia,Singapore,USA. Sahara Next head office is located in Lucknow and also having various branches including the Silicon City,Bangalore.

Tourism

The group has launched Sahara Global - an integrated travel and tourism service provider for domestic and international services.

Sports

  • Pune Warriors India

The group acquired the cricket
Cricket
Cricket is a bat-and-ball game played between two teams of 11 players on an oval-shaped field, at the centre of which is a rectangular 22-yard long pitch. One team bats, trying to score as many runs as possible while the other team bowls and fields, trying to dismiss the batsmen and thus limit the...

 team, Pune Warriors India  on 21 March 2010 for Rs. 1702 crores.
  • Force India Formula 1 Team

In October 2011, Sahara acquired 42.5% of the Force India Formula 1 Team
Force India
Sahara Force India Formula One Team, the trading name of Force India Formula One Team Limited, is a Formula One racing team based in Silverstone, United Kingdom which currently holds an Indian licence. The team was formed in October 2007 when a consortium led by Indian businessman Vijay Mallya and...

 for an estimated $US 100 million.

  • Sports Sponsorships

It has had sponsorship rights for the Indian Cricket Team
Indian cricket team
The Indian cricket team is the national cricket team of India. Governed by the Board of Control for Cricket in India , it is a full member of the International Cricket Council with Test and One Day International status....

 since 2001. In the last bid Sahara had bagged the sponsorship for the Indian Cricket Team
Indian cricket team
The Indian cricket team is the national cricket team of India. Governed by the Board of Control for Cricket in India , it is a full member of the International Cricket Council with Test and One Day International status....

 for for a four-year period ending December 2009, and had agreed to continue for six more months as Board of Cricket Control in India could not find any sponsors. The group on Monday, 31 May 2010 re-secured the sponsorship rights for the Indian men's cricket team till December 31, 2013. Sahara outbid Bharti Airtel for the right to sponsor Team India. Sahara bagged the rights for per match. Sahara and Airtel had submitted the eligibility documents and security deposits on Saturday and the bid was submitted on Monday and thereafter, BCCI's marketing committee decided the new sponsor of Team of India.

Health care

The group owns a hospital in Lucknow
Lucknow
Lucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....

. The hospital was opened in 2009. This hospital got operational in February 2009 and is currently operating with approximately 350 beds, including 120 bed Critical Care Infrastructure and expandable to 554 beds. It is spread on 31 acres and contains a centre for preventive and alternative medicines like Ayurveda, Homoeopathy, Naturopathy and Yoga for Holistic approach.

Hospitality

The group owns the hotel "Sahara Star" in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, a 5-Star Hotel spread over 7.42 acres adjacent to the Chhatrapati Shivaji International Airport. Currently it has 210 guest rooms, 13 suites and 9 restaurants. It contains World's largest pillarless clear-to-sky dome of its kind, World's first Hemisphere-shaped Glass Elevators, Marine Aquarium, Lagoon area, Inward and Outward facing rooms, Glass Roof rooms, Parking and shall have amenities like Sahara Health and Wellness Centre, Multi-cuisine restaurants and Preview theatre.

The group also owns the Grosvenor House Hotel
Grosvenor House Hotel
Grosvenor House is a large and luxurious hotel. The iconic Mayfair, London hotel is owned by the Sahara Group. The name has also been licensed to a property in Dubai....

 in London (UK).

Handicrafts

The Araria Jute Project is engaged in creating diversified jute products e.g. Blankets, Carpets, Floor covering, Handicrafts, Jute Chappals etc.

Kasturi Handicrafts is a retail store chain offering apparel for Women, Home Furnishings, Silk Carpets and Rugs, Fashion Accessories, Jewellery of Gold & Silver, Precious Stones and Artificial Jewellery, Chandeliers, Marble, Wooden, Stone and Art Metalware and Leather Products .

Sahara Airlines

The airline was established on 20 September 1991 and began operations on 3 December 1993 with two Boeing 737-200 aircraft as Sahara Airlines. Initially services were primarily in the northern sectors of India, keeping Delhi as its base, and then were extended to cover all the country. The airline was rebranded as Air Sahara on 2 October 2000, although Sahara Airlines remains the carrier's registered name. On 22 March 2004 it became an international carrier with flights from Chennai to Colombo. Uncertainty over the airline's fate has caused its share of the domestic Indian air transport market go down from approximately 11% in January 2006 to a reported 8.5% in April.The Airline was sold to Jet Airways for ₹1450 crore on 12 April 2007.

Recognitions

The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...

listed Sahara in the top 100 most trusted brands of India. The report was published by Trust Research Advisory.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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