SEAOIL Philippines, Inc. is the Philippines' leading independent fuel company that started in 1978. The Filipino-owned company offers fuel products ranging from automobile gasoline to industry-specific lubricants and services such as storage and shipping. Its two offices are currently located at Raffles Corporate Center and Taipan Place at Ortigas Center

Ortigas Center

Ortigas Center is Metro Manila's second most important Philippine financial district-cum-central business district after the Makati Financial and Central Business District in Makati City. With an area of at least 100 hectares, the district is located at the boundaries of Pasig City, Mandaluyong...

, Pasig.

History

SEAOIL Philippines, Inc. was founded in 1978 where it was engaged in offering storage facilities for petroleum and petrochemical based products. A few years later, it expanded its operations by creating a niche in the wholesale petroleum

Petroleum

Petroleum or crude oil is a naturally occurring, flammable liquid consisting of a complex mixture of hydrocarbons of various molecular weights and other liquid organic compounds, that are found in geologic formations beneath the Earth's surface. Petroleum is recovered mostly through oil drilling...

 market. In 1988, the company partnered with Paramins to develop lubricants. In anticipation of the oil market deregulation in 1996, SEAOIL Philippines, Inc. was established, becoming the first independent fuel company to open a retail station. From one station when it started retailing in 1997, SEAOIL has over 200 stations in 2011, making it the largest independent fuel company in the Philippines

Philippines

The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

.

Products

SEAOIL gasoline products are compliant with the Biofuels Act of 2006, which mandates the blending of 1 percent CME (coco-methyl ester) for all diesels in May 2007 (upgraded to 2 percent in 2009), and blending of 10 percent ethanol

Ethanol

Ethanol, also called ethyl alcohol, pure alcohol, grain alcohol, or drinking alcohol, is a volatile, flammable, colorless liquid. It is a psychoactive drug and one of the oldest recreational drugs. Best known as the type of alcohol found in alcoholic beverages, it is also used in thermometers, as a...

 into gasoline products in 2009.

Fuel

• Extreme 97
• G5 Extreme
• G5 Unleaded
• Bioexceed Diesel
• E85
  E85
  E85 is an abbreviation for an ethanol fuel blend of up to 85% denatured ethanol fuel and gasoline or other hydrocarbon by volume. E85 is commonly used by flex-fuel vehicles in the US, Canada, and Europe. Some of the benefits of E85 over conventional gasoline powered vehicles include the potential...
  
   (Available at the Pasig Boulevard Station)

Lubricants

• Deo Max Diesel Engine Oil
• Geo Supreme Gasoline Engine Oil
• Dex-3 Gear Oil
• 2T and 4T Motor Oils
• MAKO Synthetic Oil

V.I.P. Card

The SEAOIL V.I.P. (Values, Incentives and Privileges) Club is a loyalty program that gives rewards and incentives to its members through point-per-purchase system.

SEAOIL Price Lock Fuel Prepaid Card

The Price Lock Fuel Prepaid Card was introduced by the company to address the uncontrollable weekly price increases of oil products in mid-2008. It allowed consumers to buy unleaded gasoline and for a fixed price. Due to the positive response of the market, the promo validity of the card was extended.

In 2011, Price Lock cards were sold again due to the weekly oil price increase in the market.

Depot Facilities

SEAOIL has depots in seven areas of the Philippine archipelago. They are currently situated in Mandaluyong City, Batangas

Batangas

Batangas is a first class province of the Philippines located on the southwestern part of Luzon in the CALABARZON region. Its capital is Batangas City and it is bordered by the provinces of Cavite and Laguna to the north and Quezon to the east. Across the Verde Island Passages to the south is the...

, Bicol

Bicol

Bikol or Bicol may refer to:*Bicol Region, the administrative region in the Philippines*Bikol languages, the languages spoken in the Bicol region*Bikol language, the standard language*Bicolano people, the ethnic group...

, Bacolod

Bacolod

Bacolod may refer to the following:*Bacolod City, the capital city of Negros Occidental, Philippines*Metro Bacolod*Bacolod, Lanao del Norte, a municipality in Lanao del Norte, Philippines*BRP Bacolod City , a transport ship of the Philippine Navy...

, Dipolog, Cebu

Cebu

Cebu is a province in the Philippines, consisting of Cebu Island and 167 surrounding islands. It is located to the east of Negros, to the west of Leyte and Bohol islands...

, and Davao

Davao

Davao refers to several closely related places in Mindanao in the Philippines. The term is used most often to refer to the city.*Davao Region, an administrative region*Davao del Norte province*Davao del Sur province*Davao Oriental province...

. The depots have a total capacity of 43 million liters of fuel products. The SEAOIL Mandaluyong depot also serves as a manufacturing and storage facility for the company's lubricant product line.

Logistical Capabilities

Ocean Tankers Corporation, a member of the SEAOIL Group of Companies, transports products to SEAOIL's retail distribution network. The company manages shipping and trucking services for SEAOIL and other customers that require transport of bulk liquid supplies.
The company operates different transport vehicles for land and sea, such as delivery trucks, barges, tugboats, and self propelled tankers.

Awards and Recognition

2011

• Outstanding Environmental Management Program - 2011 PFA Franchise Excellence Awards
• Special Citation for Consumer Advocacy - Entrepreneur Magazine Franchise Awards 2011
• Exemplary Member - Association of Filipino Franchisers, Inc. (AFFI)

2010

• Best Homegrown Franchise - Entrepreneur Magazine
  Entrepreneur Magazine
  Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....
  
   Franchise Awards
• Launched the SEAOIL Fleet Care Card, a post-paid payment platform which provides interest-free credit up to 45 days and the convenience of customizable restrictions on a per card basis.

2009

• Franchise Marketing Campaign of the Year Award (Non-Food Category) - Franchise Excellence Awards by the Philippine Franchise Association
  Philippine franchise association
  The Philippine Franchise Association was founded in 1995 and is the pioneer and biggest franchise association in the Philippines. It is the voluntary self-regulating governing body for franchising in the country with 180 franchisors and allied members nationwide.-Franchising in practice:PFA...
  
  

2008

• Outstanding Retailer of Petroleum Product - Consumers Union of the Philippines (2004–2008)
• Best Local Franchise - Entrepreneur Magazine Franchise Awards
• Best Franchise Support - Entrepreneur Magazine Franchise Awards
• Most Promising Franchise (Revenue Growth) - Entrepreneur Magazine Franchise Awards

2007

• Outstanding Filipino Franchise of the Year - Franchise Excellence Awards
• Outstanding Retailer of Petroleum Product - Consumers Union of the Philippines

2006

• Outstanding Filipino Franchise of the Year - Franchise Excellence Awards
• Outstanding Retailer of Petroleum Product - Consumers Union of the Philippines

2005

• Outstanding Gasoline Station - Consumers Union of the Philippines