Red Circle is a geometric sans-serif

Sans-serif

In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....

 typeface designed by Harold Lohner

Harold Lohner

Harold Lohner is a printmaker and designer of freeware and shareware fonts. Lohner has been a significant aspect of the cultural life of the New York State Capital Region since his artwork first appeared in The Artists of the Mohawk-Hudson Region exhibition in 1978...

 and based upon the c. 1930 lettering used in packaging and advertising for the range of A&P's

The Great Atlantic and Pacific Tea Company

The Great Atlantic & Pacific Tea Company, better known as A&P, is a supermarket and liquor store chain in the United States. Its supermarkets, which are under six different banners, are found in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania. A&P's liquor stores, known as...

  Eight O'Clock

Eight O'Clock Coffee

Eight O'Clock Coffee is the brand name of the light roast of coffee introduced by the American supermarket chain A&P in 1859. In 1919, the roast was renamed and given its current trademark. According to legend, the company came up with the name by conducting a survey asking people what time of day...

, Red Circle

Red Circle Coffee

Red Circle Coffee was introduced in 1919 by the American supermarket chain A&P as an economy brand with the slogan "For Savings". Originally it was sold in metal tins and ground to order....

, and Bokar

Bokar Coffee

Bokar Coffee is a dark roasted coffee brand of Eight O'Clock Coffee, which began being sold by the American supermarket chain A&P in 1919. Eight O'Clock Coffee's Bokar blend is described on their website as "A select blend of 100% Arabica coffee beans, named for two famous coffee-producing areas in...

 brands of whole bean arabica

Coffea arabica

Coffea arabica is a species of Coffea originally indigenous to the mountains of Yemen in the Arabian Peninsula, hence its name, and also from the southwestern highlands of Ethiopia and southeastern Sudan. It is also known as the "coffee shrub of Arabia", "mountain coffee" or "arabica coffee"...

 coffees.

Red Circle is an all uppercase typeface exhibiting the geometric exploration of the Art Deco

Art Deco

Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...

 period. While having an overall rectilinear structure, circular forms are prominent in the characters A, B, D, M, N, and R. The lettering bears comparison with Georg Trump's City

City (typeface)

City is a slab serif typeface designed by Georg Trump , and released in 1930 by the Berthold type foundry in Berlin, Germany. Though classified as a slab serif, City displays a strong modernist influence in its geometric structure of right angles and opposing round corners. The typeface takes...

 typeface. Exterior corners are rounded, and cross strokes extend left of the stem in characters A, B, E, H, K, P, and R. The characters M and N take the form of Carolingian minuscule

Carolingian minuscule

Carolingian or Caroline minuscule is a script developed as a writing standard in Europe so that the Roman alphabet could be easily recognized by the literate class from one region to another. It was used in Charlemagne's empire between approximately 800 and 1200...

 characters m and n similar to the same characters in Herbert Bayer's

Herbert Bayer

Herbert Bayer was an Austrian American graphic designer, painter, photographer, sculptor, art director, environmental & interior designer, and architect, who was widely recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company's...

 1927 experimental universal typeface Architype Bayer

Architype Bayer

Architype Bayer is a geometric sans-serif typeface based upon the 1927 experimentation of Herbert Bayer. Bayer reacted to the Germanic use of capitalization for all nouns by abandoning uppercase. His new case combined characters based on the Carolingian minuscule with uppercase K rescaled to...

.

Lohner offers the face as a font for the Mac and Windows operating systems.http://www.fontbros.com/cgi-bin/commerce.cgi?preadd=action&key=HAFO-RECI