Real3D
Encyclopedia
Real3D, Inc. was a maker of arcade
Arcade game
An arcade game is a coin-operated entertainment machine, usually installed in public businesses such as restaurants, bars, and amusement arcades. Most arcade games are video games, pinball machines, electro-mechanical games, redemption games, and merchandisers...

 graphics boards
Video card
A video card, Graphics Card, or Graphics adapter is an expansion card which generates output images to a display. Most video cards offer various functions such as accelerated rendering of 3D scenes and 2D graphics, MPEG-2/MPEG-4 decoding, TV output, or the ability to connect multiple monitors...

, a spin-off from Lockheed Martin. The company made several 3D hardware designs that were used by Sega
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

, the most widely used being the graphics hardware in the Sega Model 2 and Model 3 arcade systems. A partnership with Intel and SGI
Silicon Graphics
Silicon Graphics, Inc. was a manufacturer of high-performance computing solutions, including computer hardware and software, founded in 1981 by Jim Clark...

 led to the Intel740
Intel740
The Intel740, or i740, is a graphics processing unit using an AGP interface released by Intel in 1998. Intel was hoping to use the i740 to popularize the AGP port, while most graphics vendors were still using PCI. Released with enormous fanfare, the i740 proved to have disappointing real-world...

 graphics card, which was not successful in the market. Rapid changes in the marketplace led to the company being sold to Intel in 1999.

History

The majority of Real3D was formed by research and engineering divisions originally part of GE Aerospace. Their experience traces its way back to the Project Apollo
Project Apollo
The Apollo program was the spaceflight effort carried out by the United States' National Aeronautics and Space Administration , that landed the first humans on Earth's Moon. Conceived during the Presidency of Dwight D. Eisenhower, Apollo began in earnest after President John F...

 Visual Docking Simulator, the first full-color 3D computer generated image system. GE sold similar systems of increasing complexity through the 1970s, but were never as large as other companies in the simulator space, like Singer Corporation
Singer Corporation
Singer Corporation is a manufacturer of sewing machines, first established as I.M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. It is...

 or CAE.

When "neutron" Jack Welch
Jack Welch
John Francis "Jack" Welch, Jr. is an American chemical engineer, business executive, and author. He was Chairman and CEO of General Electric between 1981 and 2001...

 took over General Electric
General Electric
General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...

 in 1981 he demanded that every division in the company be 1st or 2nd in its industry, or face being sold off. GE Aerospace lasted longer than many other divisions, but was eventually sold off to Martin Marietta
Martin Marietta
Martin Marietta Corporation was an American company founded in 1961 through the merger of The Martin Company and American-Marietta Corporation. The combined company became a leader in chemicals, aerospace, and electronics. In 1995, it merged with Lockheed Corporation to form Lockheed Martin. The...

 in 1992. In 1995, Martin Marietta and Lockheed
Lockheed Corporation
The Lockheed Corporation was an American aerospace company. Lockheed was founded in 1912 and later merged with Martin Marietta to form Lockheed Martin in 1995.-Origins:...

 merged to form Lockheed Martin Corporation, the world’s largest defense contractor
Defense contractor
A defense contractor is a business organization or individual that provides products or services to a military department of a government. Products typically include military aircraft, ships, vehicles, weaponry, and electronic systems...

.

Following the merger, Lockheed Martin decided to market their graphics technology for civilian use. In January 1995 they set up Real3D and formed a relationship with Sega
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

. This led to the company's most successful product run, designing the 3D hardware using in over 200,000 Sega
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

 Model2 and Model3 arcade systems, two of the most popular systems in history.

The company also formed a partnership with Intel and Chips and Technologies
Chips and Technologies
Chips and Technologies was the first fabless semiconductor company, a model developed by its founder Gordon Campbell. Founded by Dado Banatao.Its first product was an EGA IBM compatible graphics chip...

 to introduce similar technology as an add-in card for PC's, a project known as "Auburn". This project became a showcase for the Accelerated Graphics Port
Accelerated Graphics Port
The Accelerated Graphics Port is a high-speed point-to-point channel for attaching a video card to a computer's motherboard, primarily to assist in the acceleration of 3D computer graphics. Since 2004 AGP has been progressively phased out in favor of PCI Express...

 system being introduced by Intel, which led to several design decisions that hampered the resulting products. Released in 1998 as the Intel740
Intel740
The Intel740, or i740, is a graphics processing unit using an AGP interface released by Intel in 1998. Intel was hoping to use the i740 to popularize the AGP port, while most graphics vendors were still using PCI. Released with enormous fanfare, the i740 proved to have disappointing real-world...

, the system lasted less than a year in the market before being sold off under the StarFighter and Lightspeed brandnames.

By 1999 both relationships were ending, and Lockheed Martin was focussing on its military assets. On 1 October 1999 the company closed, and its assets were sold to Intel on the 14th. ATI hired many of the remaining employees for a new Orlando office. 3dfx Interactive had sued Real3D on a patent basis, and Intel's purchased moved the lawsuits to the new owner. Intel settled the issue by selling all of the intellectual property
Intellectual property
Intellectual property is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law...

 back to 3dFX.

By this point, nVidia
NVIDIA
Nvidia is an American global technology company based in Santa Clara, California. Nvidia is best known for its graphics processors . Nvidia and chief rival AMD Graphics Techonologies have dominated the high performance GPU market, pushing other manufacturers to smaller, niche roles...

 had acquired all of SGI
Silicon Graphics
Silicon Graphics, Inc. was a manufacturer of high-performance computing solutions, including computer hardware and software, founded in 1981 by Jim Clark...

's graphics development resources, which included a 10% share in Real3D. This led to series of lawsuits, joined by ATI
Ati
As a word, Ati may refer to:* Ati, a town in Chad* Ati, a Negrito ethnic group in the Philippines* Ati-Atihan Festival, an annual celebration held in the Philippines* Ati, a queen of the fabled Land of Punt in Africa...

. The two companies were involved in lawsuits over Real3D's patents until a 2001 cross-licensing settlement.

External links

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