RESQ
Encyclopedia
RESQ is a brand
of energy drink
which was originally developed in Austria
in 1999 and was intended to be sold exclusively on the North American beverage market. Starting in 2008, the product also became available in Europe
and Asia
.
and Ginseng
) and other B-vitamins. The manufacturer does not make any medical claims but refers to publications of the U.S. Food and Drug Administration (FDA) for products’ and ingredients’ benefits. The product is filled in typical 250 ml (8.4 oz) aluminium cans.
category are known for.
driver Sarah Fisher
announced that RESQ would sponsor her IndyCar team for the 2008 Indianapolis 500
. The first race car was completely redesigned and outfitted with the original blue tone colors of a RESQ aluminium
can completely reflecting the brand's image and design of the drink's can.
In May and June 2008, numerous press statements by SFR and media coverage nationwide alleged promised sponsorship payments had not been made. SFR motivated fans to start a campaign and call RESQ's corporate office.
In July 2008, RESQ announced on their website that they had not signed a contract with Sarah Fisher Racing
. Instead, RESQ had at one time negotiated with Gravity Motorsports, a subsidiary of Gravity Entertainment
, about a possible marketing cooperation for the drink in the racing business. The contract had not proceeded and negotiations were permanently suspended. Legal action was commenced against Gravity Entertainment, and RESQ apologised to the racing industry and fans for the saga.
workers and agencies in the United States
and Europe
. The company holds several patents in different international registered trademark classes for garments produced in Europe and North America mainly intended for fire and rescue services.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of energy drink
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
which was originally developed in Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
in 1999 and was intended to be sold exclusively on the North American beverage market. Starting in 2008, the product also became available in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
.
Beverage product description
RESQ is a cold packaged, non-alcoholic, sports drink (producing company however calls it "powerdrink") with natural ingredients used. According to the manufacturer, the composition of ingredients is supposed to stimulate the metabolism, blood circulation and the central nervous system. The chosen ingredients can assist the human body in breaking down toxins and giving it an adequate supply of energy while performing exhaustive body activity like sports for example. RESQ also bonds two known natural fat metabolizers (L-Carnitine and Taurine), with two energy stimulants (GuaranaGuarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
and Ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....
) and other B-vitamins. The manufacturer does not make any medical claims but refers to publications of the U.S. Food and Drug Administration (FDA) for products’ and ingredients’ benefits. The product is filled in typical 250 ml (8.4 oz) aluminium cans.
Product taste
RESQ is featuring a not too sweet and refreshing citrus-like flavor with a slightly potent bite to the finish. According to an independent beverage rating website, BevNet, the drink has a clean flavor which is “definitely consumable, and easy to swallow” and does not have the typical bubblegum/caffeine flavor which many drinks of the same energy drinkEnergy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
category are known for.
Brand recognition & design
The worldwide registered trademark “RESQ” shows a combined wordplay derived from the English word “rescue” and the pronunciations of the single alphabet letter “Q” which is shown as a stylized life-saver and the indication of a sidewise Q-stroke.Promotional efforts & RESQ Racing
In April 2008, IndyCar SeriesIndyCar Series
The IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and...
driver Sarah Fisher
Sarah Fisher
Sarah Marie Fisher is a retired American professional racecar driver who competed in the IZOD IndyCar Series and Indianapolis 500...
announced that RESQ would sponsor her IndyCar team for the 2008 Indianapolis 500
2008 Indianapolis 500
The 92nd Indianapolis 500-Mile Race was run on Sunday May 25, 2008 at the Indianapolis Motor Speedway in Speedway, Indiana, USA. Scott Dixon of New Zealand won the race from the pole position. It was the thirteenth Indy 500 sanctioned by the Indy Racing League, and served as the showcase event of...
. The first race car was completely redesigned and outfitted with the original blue tone colors of a RESQ aluminium
Aluminium
Aluminium or aluminum is a silvery white member of the boron group of chemical elements. It has the symbol Al, and its atomic number is 13. It is not soluble in water under normal circumstances....
can completely reflecting the brand's image and design of the drink's can.
In May and June 2008, numerous press statements by SFR and media coverage nationwide alleged promised sponsorship payments had not been made. SFR motivated fans to start a campaign and call RESQ's corporate office.
In July 2008, RESQ announced on their website that they had not signed a contract with Sarah Fisher Racing
Sarah Fisher Racing
Sarah Fisher Racing is an auto racing team that competes in the IRL IZOD IndyCar Series, founded in January 2008. The team has one driver, Ed Carpenter.-2008 IndyCar Series:...
. Instead, RESQ had at one time negotiated with Gravity Motorsports, a subsidiary of Gravity Entertainment
Gravity Entertainment
Gravity Entertainment was a film and television production company formed in 1997. The company was modeled on the traditional Hollywood Studio, where the main business is development and production of motion pictures and television programming....
, about a possible marketing cooperation for the drink in the racing business. The contract had not proceeded and negotiations were permanently suspended. Legal action was commenced against Gravity Entertainment, and RESQ apologised to the racing industry and fans for the saga.
RESQ clothing products
RESQ INC. also designs and produces standardized professional quality functional wear and casual clothing for public safetyPublic Safety
Public safety involves the prevention of and protection from events that could endanger the safety of the general public from significant danger, injury/harm, or damage, such as crimes or disasters .-See also:* By nation...
workers and agencies in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
. The company holds several patents in different international registered trademark classes for garments produced in Europe and North America mainly intended for fire and rescue services.