Quantcast
Encyclopedia
Quantcast is a California
based company that provides publishers and marketers with the ability to understand, deliver and reach their best audiences at a massive scale. The company's mission is to measure and organize the world’s real time lookalike audiences, connecting advertisers with their best customers, maximizing yield for publishers and delivering relevant experiences for consumers.
Today, Quantcast directly measures more than 25 million web audiences around the entire world http://www.quantcast.com/press/quantcast-goes-global-with-local-audience-insights/, and more than 300 billion Internet media consumption events each month. The service is used by publishers including MTV
, Gawker, Time, Inc. and Fox
and media agencies OMD
, Starcom Mediavest and more. Quantcast’s Top Million Sites page lists every web property by their traffic. The company processes on average over 2PB of data daily.
Quantcast Measurement is a free audience measurement
service which is widely considered as the http://www.fastcompany.com/mic/2010/profile/quantcast de facto standard of web audience measurement. It provides detailed user demographics and audience insights. This information includes traffic, demographics, geography, business, site affinity and categories of interest. The service offers MRC accredited traffic data.
To get directed measured traffic, demographic, global traffic frequency, business activity and affinity information, the participating web property must simply create an account and insert Quantcast’s code onto each individual webpage of their site. An example of a participating quantified website is Tumblr.
Quantcast Audience
The Quantcast Audience service defines custom targeted segments based on direct measurement of web properties allowing media buyers and sellers to find each other online. Marketers can reach consumers that have the highest likelihood of engaging with their product or brand. Publishers use Quantcast Audience to sell the specific audiences that advertisers want.
, Founders Fund, Revolution Ventures and Cisco Systems
.
In February 2010, Quantcast was ranked 46th on Fast Company's
2010 list of the World's Most Innovative Companies and placed third in the Top 10 Most Innovative Companies on the Web, behind Facebook
and Google
respectively.
In March 2010, Quantcast announced that it was able to deliver audience insights globally.
In June 2010, Quantcast’s Publisher Program was the first, and only syndicated online traffic measurement service to receive official accreditation from the Media Rating Council. MRC accreditation means the product complies with the Interactive Advertising Bureau
’s advertising impression and audience reach measurement guidelines.
In July 2010, BBC News reported that a legal challenge was launched in the US against a number of websites amid claims that they were engaged in "covert surveillance" of users through the use of a Quantcast Flash application to restore deleted cookies. After the problem was made public, Quantcast released a fix within 72 hours.
On December 2010, Quantcast settled a class action lawsuit for the flash cookie issue, reaffirming their commitment to consumer privacy.
The company currently has over 100 full-time employees with offices in San Francisco, New York
and London
.
• Series C of 27.5 million was led by Cisco and Polaris Venture Partners - January 2010
• Series B led by Founders Fun and Polaris Ventures for 20 million - January of 2008
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
based company that provides publishers and marketers with the ability to understand, deliver and reach their best audiences at a massive scale. The company's mission is to measure and organize the world’s real time lookalike audiences, connecting advertisers with their best customers, maximizing yield for publishers and delivering relevant experiences for consumers.
Today, Quantcast directly measures more than 25 million web audiences around the entire world http://www.quantcast.com/press/quantcast-goes-global-with-local-audience-insights/, and more than 300 billion Internet media consumption events each month. The service is used by publishers including MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, Gawker, Time, Inc. and Fox
Fox
Fox is a common name for many species of omnivorous mammals belonging to the Canidae family. Foxes are small to medium-sized canids , characterized by possessing a long narrow snout, and a bushy tail .Members of about 37 species are referred to as foxes, of which only 12 species actually belong to...
and media agencies OMD
OMD
OMD may stand for:* Orchestral Manoeuvres in the Dark , British synthpop group* Ozark Mountain Daredevils, rock group* OMD , media agency owned by the Omnicom Group* Spider-Man: One More Day, a controversial 2007 Spider-Man storyline...
, Starcom Mediavest and more. Quantcast’s Top Million Sites page lists every web property by their traffic. The company processes on average over 2PB of data daily.
Products
Quantcast MeasurementQuantcast Measurement is a free audience measurement
Measurement
Measurement is the process or the result of determining the ratio of a physical quantity, such as a length, time, temperature etc., to a unit of measurement, such as the metre, second or degree Celsius...
service which is widely considered as the http://www.fastcompany.com/mic/2010/profile/quantcast de facto standard of web audience measurement. It provides detailed user demographics and audience insights. This information includes traffic, demographics, geography, business, site affinity and categories of interest. The service offers MRC accredited traffic data.
To get directed measured traffic, demographic, global traffic frequency, business activity and affinity information, the participating web property must simply create an account and insert Quantcast’s code onto each individual webpage of their site. An example of a participating quantified website is Tumblr.
Quantcast Audience
The Quantcast Audience service defines custom targeted segments based on direct measurement of web properties allowing media buyers and sellers to find each other online. Marketers can reach consumers that have the highest likelihood of engaging with their product or brand. Publishers use Quantcast Audience to sell the specific audiences that advertisers want.
Operation and History
Quantcast was founded in 2006 by two entrepreneurs, Konrad Feldman and Paul Sutter and is backed by Polaris Venture PartnersPolaris Venture Partners
Polaris Venture Partners is a venture capital firm specializing in seed and early stage investments particularly in companies engaged in the information technology and life sciences sectors....
, Founders Fund, Revolution Ventures and Cisco Systems
Cisco Systems
Cisco Systems, Inc. is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Cisco has more than 70,000 employees and annual revenue of US$...
.
In February 2010, Quantcast was ranked 46th on Fast Company's
Fast Company (magazine)
Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility...
2010 list of the World's Most Innovative Companies and placed third in the Top 10 Most Innovative Companies on the Web, behind Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
and Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
respectively.
In March 2010, Quantcast announced that it was able to deliver audience insights globally.
In June 2010, Quantcast’s Publisher Program was the first, and only syndicated online traffic measurement service to receive official accreditation from the Media Rating Council. MRC accreditation means the product complies with the Interactive Advertising Bureau
Interactive Advertising Bureau
The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United...
’s advertising impression and audience reach measurement guidelines.
In July 2010, BBC News reported that a legal challenge was launched in the US against a number of websites amid claims that they were engaged in "covert surveillance" of users through the use of a Quantcast Flash application to restore deleted cookies. After the problem was made public, Quantcast released a fix within 72 hours.
On December 2010, Quantcast settled a class action lawsuit for the flash cookie issue, reaffirming their commitment to consumer privacy.
The company currently has over 100 full-time employees with offices in San Francisco, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
.
Financing
The company has raised over 50 million in venture backed capital, including:• Series C of 27.5 million was led by Cisco and Polaris Venture Partners - January 2010
• Series B led by Founders Fun and Polaris Ventures for 20 million - January of 2008