Provigo
Encyclopedia
Provigo is a grocery retailer based in Quebec
, Canada
, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal
area. It is owned by Loblaw Companies Limited. Provigo is similar to Ontario
's Your Independent Grocer
/Zehrs banners, as well as the Extra Foods
banner in Western Canada
. However, Provigo has more locations than those chains.
"Si vite, si bon!" ("So quick, so good!") is the chain's current slogan.
At first they used three names for their identity: "Provigain", "Provibec" and "Provipop". But as they began acquiring other chains in the 1970s and 1980s they decided to consolidate them into one name, so all of the stores, including those they would later acquire, were renamed Provigo in 1979.
Acquisitions included Les Aubaines alimentaires in 1972, Jato in 1975, Dionne in 1977, Dominion and Raymond in 1979, A&P Montréal in 1984 and Steinberg
in 1992.
In 1998 Provigo was purchased by Loblaw Companies Limited.
Beginning in 2008, the Provigo logo style and branding (but not the Provigo name itself, or the "P" logo) were repurposed for the SaveEasy
chain in Atlantic Canada
. Nonetheless, SaveEasy and Provigo are still considered separate chains.
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
area. It is owned by Loblaw Companies Limited. Provigo is similar to Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
's Your Independent Grocer
Your Independent Grocer
Your Independent Grocer is a supermarket chain based in the Canadian province of Ontario. It is a unit of National Grocers, itself a unit of Loblaw Companies Limited, Canada's largest food distributor. Stores are typically operated by a franchise owner. Many of the stores were originally...
/Zehrs banners, as well as the Extra Foods
Extra Foods
Extra Foods is a Canadian supermarket chain, part of Loblaw Companies Limited. It operates 72 stores in Western Canada. Most Extra Foods stores are smaller than its sister chain, The Real Canadian Superstore, and most locations are in smaller, rural communities...
banner in Western Canada
Western Canada
Western Canada, also referred to as the Western provinces and commonly as the West, is a region of Canada that includes the four provinces west of the province of Ontario.- Provinces :...
. However, Provigo has more locations than those chains.
"Si vite, si bon!" ("So quick, so good!") is the chain's current slogan.
History
Provigo was founded in 1969 by a consortium of four wholesalers under the Couvrette & Provost name, which they would later change to Provigo in 1970.At first they used three names for their identity: "Provigain", "Provibec" and "Provipop". But as they began acquiring other chains in the 1970s and 1980s they decided to consolidate them into one name, so all of the stores, including those they would later acquire, were renamed Provigo in 1979.
Acquisitions included Les Aubaines alimentaires in 1972, Jato in 1975, Dionne in 1977, Dominion and Raymond in 1979, A&P Montréal in 1984 and Steinberg
Steinberg's
Steinberg's was a Canadian grocery store chain that mainly operated in the province of Quebec. In addition to its flagship supermarket chain, the company operated several subsidiaries across the country...
in 1992.
In 1998 Provigo was purchased by Loblaw Companies Limited.
Beginning in 2008, the Provigo logo style and branding (but not the Provigo name itself, or the "P" logo) were repurposed for the SaveEasy
SaveEasy
SaveEasy is a chain of small retail grocery store franchises in the Atlantic Provinces of Newfoundland and Labrador, New Brunswick, Nova Scotia, and Prince Edward Island, owned by Loblaw Companies Limited...
chain in Atlantic Canada
Atlantic Canada
Atlantic Canada is the region of Canada comprising the four provinces located on the Atlantic coast, excluding Quebec: the three Maritime provinces – New Brunswick, Prince Edward Island, and Nova Scotia – and Newfoundland and Labrador...
. Nonetheless, SaveEasy and Provigo are still considered separate chains.
Quebec
88 locations:
|
Coteau-du-Lac, Quebec Coteau-du-Lac is a small town in southwestern Quebec, Canada. It is on the north shore of the St. Lawrence River in the Vaudreuil-Soulanges Regional County Municipality.... Forestville, Quebec Forestville is a town in the Côte-Nord region of Quebec, Canada. It is located on the north shore of the Saint Lawrence River along Route 138, approximately southwest of Baie-Comeau. There is a vehicle and passenger ferry service from Forestville to Rimouski, on the south shore of the St. Lawrence... Gaspé, Quebec Gaspé is a city at the tip of the Gaspé Peninsula in the Gaspésie–Îles-de-la-Madeleine region of eastern Quebec, Canada. As of the 2006 census, the city had a total population of 14,819.... Gatineau Gatineau is a city in western Quebec, Canada. It is the fourth largest city in the province. It is located on the northern banks of the Ottawa River, immediately across from Ottawa, Ontario, and together they form Canada's National Capital Region. Ottawa and Gatineau comprise a single Census... (3) Granby, Quebec Granby is a city in southwestern Quebec, located east of Montreal. The population as of the Canada 2006 Census was 47,637. Granby is the seat of La Haute-Yamaska Regional County Municipality. It is the fifth most populated city in Montérégie after Longueuil, Saint-Jean-sur-Richelieu, Brossard and... La Malbaie, Quebec La Malbaie is a municipality in the Charlevoix-Est Regional County Municipality in the province of Quebec, Canada, situated on the north shore of the Saint Lawrence River, at the mouth of the Malbaie River... Laurier-Station, Quebec Laurier-Station is a village in the Municipalité régionale de comté de Lotbinière in Quebec, Canada. It is part of the Chaudière-Appalaches region and the population is 2,444 as of 2009. It is named after its train station, Laurier, itself in honour of prime minister Wilfrid Laurier.- References :**... Laval, Quebec Laval is a Canadian city and a region in southwestern Quebec. It is the largest suburb of Montreal, the third largest municipality in the province of Quebec, and the 14th largest city in Canada with a population of 368,709 in 2006... (2) |
Lavaltrie, Quebec Lavaltrie is a city located within the D'Autray Regional County Municipality in the southern part of the region of Lanaudière, Quebec, Canada, northeast of Montreal outside of the suburban sprawl of the northern crown... Lebel-sur-Quévillon, Quebec Lebel-sur-Quévillon is a town in the Canadian province of Quebec, located on Route 113 in the Jamésie region. It is located approximately 88 kilometres north of Senneterre and approximately 200 kilometres southwest of Chibougamau... Le Gardeur, Quebec Le Gardeur was a town in southwestern Quebec, Canada on the L'Assomption River in the Regional County Municipality of L'Assomption, and connected to Montreal by Route 138, Autoroute 40, and Via Rail on the Canadian National rail line.... Lennoxville, Quebec Lennoxville is an arrondissement, or borough, of the city of Sherbrooke, Quebec, Canada. Lennoxville is located at the confluence of the St. Francis and Massawippi Rivers approximately five kilometers south of downtown Sherbrooke.... Longueuil Longueuil is a city in the province of Quebec, Canada. It is the seat of the Montérégie administrative region and sits on the south shore of the Saint Lawrence River directly across from Montreal. The population as of the Canada 2006 Census totaled 229,330, making it the third largest city in... Lorraine, Quebec Lorraine is an off-island suburb of Montreal, in southwestern Quebec, Canada on the north shore of the Rivière des Mille-Îles in the Regional County Municipality of Thérèse-de-Blainville. There are no industries and only a very limited commercial district ; almost all houses are of the detached type... Lévis, Quebec Lévis is a city in eastern Quebec, Canada. It is located on the south shore of the St. Lawrence River, opposite Quebec City. A ferry links Old Quebec with Old Lévis, and two bridges, the Quebec Bridge and the Pierre Laporte Bridge, connect western Lévis with Quebec City. The Société de transport de... (2) Marieville, Quebec Marieville is a city in the Canadian province of Quebec. It is located within the Rouville Regional County Municipality in the Montérégie region about 30 kilometers east of Montreal. The population as of the Canada 2006 Census was 7,904.-History:... Montreal Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America... (18) Pointe-à-la-Croix, Quebec Pointe-à-la-Croix is a town located on the Restigouche River in the Gaspésie region of eastern Quebec, Canada. The town is situated across from the city of Campbellton, New Brunswick. As of 2001, the town had a population of 1,513.... |
Port-Cartier, Quebec Port-Cartier is a town in the Côte-Nord region of Quebec, Canada. It is located on the north shore of the Saint Lawrence River at the mouth of the Rochers River, exactly southwest of Sept-Îles, Quebec.... Princeville, Québec Princeville is a city in the Canadian province of Quebec, located in L'Érable Regional County Municipality.The population was 5571 in 2006.-External links:*... Quebec City Quebec , also Québec, Quebec City or Québec City is the capital of the Canadian province of Quebec and is located within the Capitale-Nationale region. It is the second most populous city in Quebec after Montreal, which is about to the southwest... (5) Rivière-Rouge, Quebec Small eastern section... Sept-Îles, Quebec For the islands in north of Brittany, see JentilezSept-Îles is a city in the Côte-Nord region of eastern Quebec, Canada. It is the northernmost town in Quebec with any significant population... Sorel-Tracy, Quebec Sorel-Tracy is a city in southwestern Quebec, Canada and the geographical end point of the Lake Champlain Valley at the confluence of the Richelieu River and the St. Lawrence River, on the western edge of Lac Saint-Pierre downstream and east of nearby Montreal. The population as of the Canada 2006... Sainte-Agathe-des-Monts, Quebec Sainte-Agathe-des-Monts is a town in the province of Quebec in the regional county municipality of Les Laurentides, in the administrative region of Laurentides, also known as the "Laurentians" or the Laurentian Mountains... |
Sainte-Anne-des-Plaines, Quebec Sainte-Anne-des-Plaines is a city in southwestern Quebec, Canada, northwest of Montreal in the Regional County Municipality of Thérèse-de-Blainville. The population estimate for the city in 2011 was 13,700, up from 13,001 in the 2006 census... Sainte-Julie, Quebec Sainte-Julie , is an off-island suburb of Montreal, in southwestern Quebec, Canada, east of Montreal in the Regional County Municipality of Lajemmerais. The population as of the Canada 2006 Census was 29,079. Ste. Julie was named the best town to live in, in Québec for 2009... Saint-Georges, Quebec Saint-Georges is a city in the province of Quebec. It is the seat of Beauce-Sartigan Regional County Municipality, part of the Chaudière-Appalaches region. The population was 30,113 as of 2009. Route 173 runs through Saint-Georges Est and heads south to the border with Maine, USA... Saint-Jacques, Quebec Saint-Jacques is a municipality in the Lanaudière region of Quebec, Canada, part of the Montcalm Regional County Municipality.-Demographics:Population:* Population in 2006: 3706 * Population in 2001: 3692... Saint-Lambert, Quebec Saint-Lambert is a Canadian city in the province of Quebec located opposite Montreal on the south shore of the St. Lawrence River. Saint-Lambert was named for either the early French Canadian hunter Lambert Closse or for Roman Catholic Bishop Lambert of Maastricht... Saint-Lin-Laurentides, Quebec Saint-Lin-Laurentides is a small town in Quebec, Canada, in the Regional County Municipality of Montcalm. In the 2001 Canadian census, the town had a population of 12,384.... Saint-Michel-des-Saints, Quebec Saint-Michel-des-Saints is a municipality in the Matawinie Regional County Municipality of Quebec, Canada. It is the largest and northern-most municipality in the Lanaudière region... Saint-Pascal, Quebec Saint-Pascal is a ville in the Canadian province of Quebec, located in the Kamouraska Regional County Municipality. It is in the Bas-Saint-Laurent Region.-Municipal council:* Mayor: Cécile Joseph... |
Saint-Raymond, Quebec Saint-Raymond, also called Saint-Raymond de Portneuf, is a city in Quebec, Canada, located about north-west of Quebec City. It is the largest city in population and area of the Portneuf Regional County Municipality.- Economy :... Saint-Roch-de-l'Achigan, Quebec Saint-Roch-de-l'Achigan is a Quebec municipality located in the Montcalm Regional County Municipality located in the Lanaudière region. It is on the banks of the Achigan River, a tributary of the L'Assomption River... Saint-Étienne-de-Lauzon, Quebec Saint-Étienne-de-Lauzon is a settlement in central Quebec, Canada. It was incorporated in 1860 and remained a separate municipality until January 1, 2002, whereafter it became part of the city of Lévis.... Trois-Pistoles, Quebec Trois-Pistoles is a town in and the seat of the Les Basques Regional County Municipality within the Bas-Saint-Laurent region of Quebec. It is also the county seat. The town is located on the south shore of the Saint Lawrence River.... Varennes, Quebec Varennes is an off-island suburb of Montreal, in southwestern Quebec, Canada on the Saint Lawrence River in the Regional County Municipality of Lajemmerais. The city is approximately 15 miles from Downtown Montreal. The population as of the Canada 2006 Census was 20,950... Ville-Marie, Quebec Ville-Marie is a town on Lake Temiscaming in western Quebec, Canada. It is the largest city and seat of the Témiscamingue Regional County Municipality, Quebec. As one of the oldest towns in the Abitibi-Témiscamingue region, it is considered the cradle of north-western Quebec and nicknamed "Pearl of... Windsor, Quebec Windsor is a town of 5,300 people, part of the Le Val-Saint-François Regional County Municipality in the Estrie region of Quebec, Canada, for which it is the seat.... |
External links
- Provigo Official site.