Playrix Entertainment
Encyclopedia
Playrix Entertainment is a casual games developer and publisher headquartered in Vologda
, Russia
. Founded in 2004, it currently employs over 100 people. Playrix Entertainment offers premium downloadable games via its official web site.
Playrix's games are available on multiple platforms, including PC, Mac
, Nintendo DS
/Wii
, iPhone
and other consoles/handhelds.
Playrix is successfully cooperating with the largest casual games portals including Big Fish Games
, Yahoo!
, Alawar
, MSN
, Real Networks, AOL
, iWin
, Oberon, etc.
In addition to the in-house developed games, Playrix also acts as a publisher for a number of titles from external studios. The company officially announced its plans to target publishing in October 2008.
In 2009 Playrix started developing casual
social games
that can be played on social networking platforms such as Facebook
, MySpace
, Vkontakte, among others.
classic novel, takes players on a journey around the four continents following the book’s storyline.
Vologda
Vologda is a city and the administrative, cultural, and scientific center of Vologda Oblast, Russia, located on the Vologda River. The city is a major transport knot of the Northwest of Russia. Vologda is among the Russian cities possessing an especially valuable historical heritage...
, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
. Founded in 2004, it currently employs over 100 people. Playrix Entertainment offers premium downloadable games via its official web site.
Playrix's games are available on multiple platforms, including PC, Mac
Mac OS X
Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems...
, Nintendo DS
Nintendo DS
The is a portable game console produced by Nintendo, first released on November 21, 2004. A distinctive feature of the system is the presence of two separate LCD screens, the lower of which is a touchscreen, encompassed within a clamshell design, similar to the Game Boy Advance SP...
/Wii
Wii
The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others...
, iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
and other consoles/handhelds.
Playrix is successfully cooperating with the largest casual games portals including Big Fish Games
Big Fish Games
Big Fish Games is a provider of Internet media delivery software and game services based in Seattle, Washington. The company was founded in 2002 by Paul Thelen , and currently employs more than 400 people...
, Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
, Alawar
Alawar Entertainment
Alawar Entertainment is video game developer, publisher and distributor founded in 1999. The company uses the try-before-you-buy distribution model, allowing players to sample the free trial version of a game, after which they are asked to purchase a game key online to unlock the full version...
, MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
, Real Networks, AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
, iWin
Iwin
Iwin is a village in the administrative district of Gmina Grzmiąca, within Szczecinek County, West Pomeranian Voivodeship, in north-western Poland. It lies approximately north-west of Szczecinek and east of the regional capital Szczecin.Before 1945 the area was part of Germany...
, Oberon, etc.
In addition to the in-house developed games, Playrix also acts as a publisher for a number of titles from external studios. The company officially announced its plans to target publishing in October 2008.
In 2009 Playrix started developing casual
Casual
In the European tradition, casual is the dress code that emphasizes comfort and personal expression over presentation and uniformity. It includes a very wide variety of costume, so it is perhaps better defined by what it isn't than what it is...
social games
Social gaming
Social gaming commonly refers to playing games as a way of social interaction, as opposed to playing games in solitude, like some card games and the single-player mode of many video games...
that can be played on social networking platforms such as Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, Vkontakte, among others.
Facts and Numbers
- Games released to date: 12
- Concurrent internal projects: 7
- Games localized into 12 languages with more coming soon
- Internally developed web versions available for all games, improve conversion up to 14%
- Games available at retail in more than 50 countries
- 110% average annual growth
4 Elements
In 4 Elements players need to bring back the elements of Earth, Fire, Air and Water, and save the kingdom by restoring four ancient books of magic.- IGNIGNIGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...
(Rating: 8.0/10.0, Impressive): "one of the surprise “casual games” finds of the year...”
- The 3rd ELAN Awards Nominee: Best Casual Game
Fishdom
Fishdom, a combination of Match-3 and Sim, gives players a chance to build up their own dream aquarium and fill it with fish and ornaments.- Great Game Awards Nominee: Top Match-3 (RealGames, RealNetworks, Inc.)
- iParenting Media Awards: 2009 Greatest Video Game
- Conversion rate up to 14%
Fishdom H2O: Hidden Odyssey
Fishdom H2O: Hidden Odyssey, a combination of hidden object and Sim, takes players to the bottom of the sea to collect numerous hidden items to earn cash and build up aquariums of their own design.- AOLAOLAOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
Games' Best of 2009: #1 Bestseller and Most Downloaded Game.
Around the World in 80 Days
Around the World in 80 Days, a Match-3 puzzler, inspired by Jules Verne’sJules Verne
Jules Gabriel Verne was a French author who pioneered the science fiction genre. He is best known for his novels Twenty Thousand Leagues Under the Sea , A Journey to the Center of the Earth , and Around the World in Eighty Days...
classic novel, takes players on a journey around the four continents following the book’s storyline.
- Great Game Awards Winner: Top Match-3 (RealGames, RealNetworks, Inc.)
External links
- Playrix Entertainment Homepage
- Official Playrix Page on Facebook
- Official Playrix Page on Twitter
- Official Playrix YouTube Channel
- Gamezebo: Interview with Igor Bukhman, Playrix's President, Products
- iGame Radio: Interview with Sean Elliot, VP of Business Development at Playrix
- Pixel Perfect Gaming: Interview with Dmitri Bukhman, Playrix's President, Strategy