Planet smoothie
Encyclopedia
Planet Smoothie, is the third largest American chain of smoothie
stores serving fruit smoothies, as well as salads, breakfast items, and sandwiches. The company was founded in 1995 by Martin Sprock in Atlanta
, Georgia
, and currently operates more than 125 locations. It is operated by Petrus Brands who also runs Shane's Rib Shack
.
. Eight Blast varieties are available, and each supposedly targets a unique focus, including the Immune Blast (Echinacea
and Vitamin C
); the Anti-Oxidant Blast (Vitamins A, C and E, citrus biofavonoids, zinc
and selenium
); and the Fat Burner Blast (Chromium picolinate, L-carnitine, lecithin
and mustard seed
) .
to San Diego to assume the role of Cup Man, the chain’s longstanding brand character.
The 22-market "Good for You, Good for the Planet" tour took Cupman coast-to-coast in a biodiesel
converted ice cream truck designed to raise awareness of green issues in markets across the country .
Candidates were required to submit a video of why they felt they would make the best Cup Man for the 30-day green trek . Joel Moss Levinson
, of Dayton, Ohio
was named the winner. For Joel’s winning entry, he wrote a song with lines such as “I wanna be your Cupman” and “I’m environmentally responsible, I recycle, reduce and reuse, that’s why I want to drive your car that runs on biodiesel
fuel.” Joel garnered enough online votes to be chosen as the company's walking, talking, touring CupMan .
Joel has since won 11 contests — earning more than $200,000 in money and prizes. He has been featured in the New York Times , The Jay Leno Show
and an Access Hollywood
Rising Star .
and offers the reusable "MacDaddy" insulated travel mug, sponsored a contest to encourage inventors to develop an eco-friendly solution to polystyrene
, currently the only cup material in the marketplace that maintains a smoothie
's frozen integrity .
Smoothie
A smoothie is a blended and sometimes sweetened beverage made from fresh fruit and in special cases can contain chocolate or peanut butter. In addition to fruit, many smoothies include crushed ice, frozen fruit, honey or contain syrup and ice ingredients...
stores serving fruit smoothies, as well as salads, breakfast items, and sandwiches. The company was founded in 1995 by Martin Sprock in Atlanta
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
, and currently operates more than 125 locations. It is operated by Petrus Brands who also runs Shane's Rib Shack
Shane's Rib Shack
Shane's Rib Shack is an American fast casual BBQ franchise, serving slow-cooked baby back ribs, hand-chopped chicken and pork, and Southern style side dishes.-Founders:...
.
Options
Consumers have the option to add need-specific nutrients to any smoothie with "Planet Smoothie Blasts" - billed as blends of vitamins and supplementsDietary supplement
A dietary supplement, also known as food supplement or nutritional supplement, is a preparation intended to supplement the diet and provide nutrients, such as vitamins, minerals, fiber, fatty acids, or amino acids, that may be missing or may not be consumed in sufficient quantities in a person's diet...
. Eight Blast varieties are available, and each supposedly targets a unique focus, including the Immune Blast (Echinacea
Echinacea
Echinacea is a genus of herbaceous flowering plants in the daisy family, Asteraceae. The nine species it contains are commonly called purple coneflowers. They are endemic to eastern and central North America, where they are found growing in moist to dry prairies and open wooded areas. They have...
and Vitamin C
Vitamin C
Vitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
); the Anti-Oxidant Blast (Vitamins A, C and E, citrus biofavonoids, zinc
Zinc
Zinc , or spelter , is a metallic chemical element; it has the symbol Zn and atomic number 30. It is the first element in group 12 of the periodic table. Zinc is, in some respects, chemically similar to magnesium, because its ion is of similar size and its only common oxidation state is +2...
and selenium
Selenium
Selenium is a chemical element with atomic number 34, chemical symbol Se, and an atomic mass of 78.96. It is a nonmetal, whose properties are intermediate between those of adjacent chalcogen elements sulfur and tellurium...
); and the Fat Burner Blast (Chromium picolinate, L-carnitine, lecithin
Lecithin
Lecithin is a generic term to designate any group of yellow-brownish fatty substances occurring in animal and plant tissues, and in egg yolk, composed of phosphoric acid, choline, fatty acids, glycerol, glycolipids, triglycerides, and phospholipids .The word lecithin was originally coined in 1847 by...
and mustard seed
Mustard seed
Mustard seeds are the small round seeds of various mustard plants. The seeds are usually about 1 or 2 mm in diameter. Mustard seeds may be colored from yellowish white to black. They are important spices in many regional foods. The seeds can come from three different plants: black mustard , brown...
) .
Cupman, The Environmental Tour
In 2007, Planet Smoothie decided to send one person on a trip from OrlandoOrlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...
to San Diego to assume the role of Cup Man, the chain’s longstanding brand character.
The 22-market "Good for You, Good for the Planet" tour took Cupman coast-to-coast in a biodiesel
Biodiesel
Biodiesel refers to a vegetable oil- or animal fat-based diesel fuel consisting of long-chain alkyl esters. Biodiesel is typically made by chemically reacting lipids with an alcohol....
converted ice cream truck designed to raise awareness of green issues in markets across the country .
Candidates were required to submit a video of why they felt they would make the best Cup Man for the 30-day green trek . Joel Moss Levinson
Joel Moss Levinson
Joel Moss Levinson is an Internet personality who has won over 13 consumer generated marketing contests, and earned more than $200,000 in money and prizes, by creating corporate jingles and short commercials....
, of Dayton, Ohio
Dayton, Ohio
Dayton is the 6th largest city in the U.S. state of Ohio and the county seat of Montgomery County, the fifth most populous county in the state. The population was 141,527 at the 2010 census. The Dayton Metropolitan Statistical Area had a population of 841,502 in the 2010 census...
was named the winner. For Joel’s winning entry, he wrote a song with lines such as “I wanna be your Cupman” and “I’m environmentally responsible, I recycle, reduce and reuse, that’s why I want to drive your car that runs on biodiesel
Biodiesel
Biodiesel refers to a vegetable oil- or animal fat-based diesel fuel consisting of long-chain alkyl esters. Biodiesel is typically made by chemically reacting lipids with an alcohol....
fuel.” Joel garnered enough online votes to be chosen as the company's walking, talking, touring CupMan .
Joel has since won 11 contests — earning more than $200,000 in money and prizes. He has been featured in the New York Times , The Jay Leno Show
The Jay Leno Show
The Jay Leno Show is an American comedy show created by and starring Jay Leno, that aired from September 14, 2009 to February 9, 2010 on NBC following the May 29, 2009 conclusion of Leno's first tenure as host of The Tonight Show...
and an Access Hollywood
Access Hollywood
Access Hollywood is a weekday television entertainment news program covering events and celebrities in the entertainment industry. It was created by former Entertainment Tonight executive producer Jim Van Messel, and is currently directed by Robert Silverstein. In previous years, Doug Dougherty and...
Rising Star .
Going Green
In 2008, Planet Smoothie, who currently serves its smoothies in cups made of recycled polystyrenePolystyrene
Polystyrene ) also known as Thermocole, abbreviated following ISO Standard PS, is an aromatic polymer made from the monomer styrene, a liquid hydrocarbon that is manufactured from petroleum by the chemical industry...
and offers the reusable "MacDaddy" insulated travel mug, sponsored a contest to encourage inventors to develop an eco-friendly solution to polystyrene
Polystyrene
Polystyrene ) also known as Thermocole, abbreviated following ISO Standard PS, is an aromatic polymer made from the monomer styrene, a liquid hydrocarbon that is manufactured from petroleum by the chemical industry...
, currently the only cup material in the marketplace that maintains a smoothie
Smoothie
A smoothie is a blended and sometimes sweetened beverage made from fresh fruit and in special cases can contain chocolate or peanut butter. In addition to fruit, many smoothies include crushed ice, frozen fruit, honey or contain syrup and ice ingredients...
's frozen integrity .