Phu My Hung Urban Area
Encyclopedia
Phu My Hung New City Center is a new urban area in District 7
, Saigon, Vietnam
. The new urban area covers an area of 750 hectares.
Phu My Hung has set a high standard for urban planning and development in Vietnam. Unlike most disordered urban areas in the country, Phu My Hung features improved urban planning
carried out by a team of U.S. and Japanese architecture companies: Skidmore, Owings and Merrill
, Koetter Kim & Associates, and Kenzo Tange Associates
The urban area is built in harmony with the surrounding areas, dominated by green trees, canals, and pools. There are approximately 50,000 people living in the area. Developed from swamp land, Phu My Hung is an incredible transformation of urban landscape that has along the way; with her sister companies, Tan Thuan Corporation and Hiep Phuoc Power Company; generated more than 100,000 job opportunities for the city. More importantly, its more than 10,000 Vietnamese customers who had purchased houses and apartments when prices were at the significant discount to the rest of the city are now enjoying a substantial capital gains; some nearly 100%. Phu My Hung development has significantly contributed towards the advancement and improvement of urban living environment and living standards.
Phu My Hung's initial development efforts focused on developing and attracting education institutions. As a result, this area now has the highest concentration of education facilities; these include Japanese School in Ho Chi Minh City; Saigon South International School; Lawrence S Ting Memorial School (Dinh Thien Ly School); Korean International School Ho Chi Minh City; Saigon South People Founded School; Royal Melbourne Institute of Technology Vietnam Saigon South Campus (RMIT Vietnam); Taipei School in Ho Chi Minh City; and a number of other schools. Nearby Phu My Hung there are also a number of other schools recently set up to meet the growing demand for high quality education in Vietnam. These include the Canadian International School Ho Chi Minh City and others.
Phu My Hung's urban design master plan received the 1995 42nd Progressive Architecture Citation and the 1997 American Institute of Architects
Urban Design Award.(see link to SOM awards page) Phu My Hung is developed by a joint venture company between the city government and CT&D Group of Taiwan. The World Bank featured it as an example of a sustainable development project. See
Aside from residential developments, companies such as Unilever
and Manulife have also moved their Vietnam headquarters to Phu My Hung. There are now more than 22 bank branches located in the Phu My Hung new city center.
The Saigon Exhibition and Convention Center opened in November 2008, followed by Parkson Paragon Department Store and MegaStar Cinema. Some of the largest domestic companies in Vietnam such as Vinamilk are also relating their operations to Ph My Hung. Petro Vietnam, the largest domestic company in Vietnam is set to complete a 30+ stories office tower by year end 2011 to house a significant portion of their southern operations.
In December 2007, Phu My Hung Corporation was awarded Labor Medal of First Class by the President of Vietnam. Phu My Hung's founding chairman, Mr. Lawrence Ting, was awarded the Friendship Medal from the President of Vietnam in December 2007 in remembrance of his contributions toward the country. In June 2008 Phu My Hung New City Center was the first to be awarded with the "Model City" award by the Minister of Construction of Vietnam.
1. The New City Center (Site A - 409ha)
2. University Place (Site B - 95ha)
3. High-TechCenter (Site C - 46ha)
4. MerchandiseCenterI (Site D – 85ha)
5. Merchandise Center II (Site E - 115ha)
The New City Center is organized into eight districts and a large river park. The development concepts are inspired from famous places like Singapore Bay, Canal District in the U.S.A, and the central business district in Hong Kong … Each district has its distinct character and identity that is attractive to tourists and enjoyable for its residents. They are:
1. International Commercial & Financial District (C district)
2. Crescent Promenade District (CR district)
3. Canal District (CN district)
4. Hillview District (H district)
5. Southside District (S district)
6. Midtown District (M district)
7. Medical Campus (MD district)
8. Recreational & Cultural District (R district)
In addition to commercial projects, there are also residential developments in C district of Phu My Hung New City Center. Star Hill high-end apartment project, which is under preparation, will be the first of this kind in this hub.
For most people, HoChiMinh City is short of “a social heart” where people can come for gatherings and relaxation at the weekend. The Crescent Promenade District is the destination to meet this increasing need.
The design team of the Crescent Promenade District:
1. Skidmore, Owings & Merrill (USA) - The master planner
2. Koetter Kim & Associates (USA) - The master plan advisor:
3. Kenzo Tange & Associates (Japan) - The master plan advisor:
Project architects:
1. Korn Architects - Axel Korn (Germany)
2. KYTA - Kudo Norihiko, Tan Gek Meng (Singapore)
3. NQH - Ngo Quan Hien (Vietnam)
4. RT Studio - Ryoji Terajima (Japan)
5. Primeclass - Lim Hse Jinh (Malaysia) for landscape design
6. Sino-Pacific Construction ConsultancyCompany (China) for detailed design
The groundbreaking ceremony of the 1st phase Crescent Project was celebrated on March 26th, 2008. This is the first of its kind in Vietnam in terms of large-scale commercial complex for lifestyle and leisure at riverfront. This project is sited at the heart of PMH New City Center. The 1st phase development will comprise of four 7-storey buildings. Three of them are serviced apartment buildings consisting of 267 units and the other one is for office uses. The modern design of the serviced apartments with a little tropical touch will satisfy expatriates’ demand towards home-like accommodation. The entire third floor of the office tower will be a health club including squash facility and children playground for Crescent tenants, which is reachable through the pedestrian friendly skywalks linking up the buildings on 3F.
The ground floor and second floor of each building are retail spaces totaling 22,000sqm for different trades and Al Fresco style F&B stores. Adjacent to the river, a 900 meter long Crescent Promenade will be created for a comfortable walk for leisure and a gathering place for fun on weekends. Simply an enjoyable lifestyle is foreseen here!
The construction of the Crescent is expected to be completed by early 2010. Meanwhile, Phu My Hung Corp. will continue developing high quality residential projects and upgrading the living environment in Phu My Hung New City Center. Moreover, several commercial projects will also be completed by different investors. Hence, the new urban city where provides comprehensive functions that qualify a modern and civilized city will be presenting a new appearance in the near future.
A well-landscaped meandering park in the middle of 40m wide Ton Dat Tien Avenue is like a large garden in front of apartment buildings. It is destined for a social gathering place with the canal, park benches and a variation of flowers, plants.
There is a walking bridge connecting the Canal District to the 900m Crescent promenade.
There are several schools in the area such as The Japanese, Korean, and Taipei schools. The Saigon South semi-public School is just nearby. In the near future, more kindergartens, primary and high schools will be built here.
In addition, Phu My Hung Corp. has also constructed and put into use a sport complex, including Saigon South Driving Range, a 9-hole golf course, a swimming pool with sandy bottom and four tennis courts.
The residential projects in this district are townhouses, apartment buildings; especially Sky Garden with over 3,100 apartments in 3 stages, which has created opportunities for many homebuyers with installment program.
Two universities, a science-based industrial park, and sports facilities are in close proximity to University Place. This location will be mutually beneficial to many groups of users. This has been the experience of communities around Silicon Valley in the United States and science-based industrial parks in other recently developed Asian countries, such as Taiwan.
The projected population for University Place is, at a minimum, 21,000 people, at an average gross population density of 220 people per hectare. Net densities within the districts of University Place vary according to the type and density of development projected for each district within University Place.
The High-Tech Center is surrounded by a mixed-use neighborhood, providing a complete setting for living and working of residents, scientists and expatriates. It will be an appealing location for returning expatriates bringing technologically advanced business enterprises.
The projected population within the High-Tech Center is approximately 15,000 people, at an average gross population density of 320 people per hectare.
Merchandise Center One covers 115 hectares of land area at the intersection of National Highway I and Nguyen Van Linh Roadway. It contains a mix of wholesale distribution areas, warehousing, industrial uses, highway related commercial uses, housing, hotel, a transportation and vehicular transfer station, and other port related uses. There are also 14 hectares of land reserved for community amenities including parks, schools, and support services.
The planned first phase of Merchandise Center One contains a mix of land uses, including highway commercial, wholesale and distribution, hotel, residential complexes, community amenities and a first phase local port at the Ben Luc River.
In the near future, when Merchandise Center One becomes more mixed-use in character, Merchandise Center Two will become the location for industrial warehousing, distribution, and port functions to take maximum advantage of its ideal location. (The Can Giuoc River connects Merchandise Center Two with the southern agricultural areas of the region)
The programmed site area for Merchandise Center Two encompasses 85 hectares, of which 5 hectares are in community uses including schools, parks, civic uses, and support facilities.
The projected population within Merchandise Center Two is approximately 11,000 people, at an average gross population density of 130 people per hectare.
District 7, Ho Chi Minh City
District 7 is an urban district of Ho Chi Minh City, the largest city in Vietnam.District 7 is connected to District 2 by the Phu My Bridge, which opened in September 2009...
, Saigon, Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
. The new urban area covers an area of 750 hectares.
Phu My Hung has set a high standard for urban planning and development in Vietnam. Unlike most disordered urban areas in the country, Phu My Hung features improved urban planning
Urban planning
Urban planning incorporates areas such as economics, design, ecology, sociology, geography, law, political science, and statistics to guide and ensure the orderly development of settlements and communities....
carried out by a team of U.S. and Japanese architecture companies: Skidmore, Owings and Merrill
Skidmore, Owings and Merrill
Skidmore, Owings and Merrill LLP is an American architectural and engineering firm that was formed in Chicago in 1936 by Louis Skidmore and Nathaniel Owings; in 1939 they were joined by John O. Merrill. They opened their first branch in New York City, New York in 1937. SOM is one of the largest...
, Koetter Kim & Associates, and Kenzo Tange Associates
Kenzo Tange
was a Japanese architect, and winner of the 1987 Pritzker Prize for architecture. He was one of the most significant architects of the 20th century, combining traditional Japanese styles with modernism, and designed major buildings on five continents. Tange was also an influential protagonist of...
The urban area is built in harmony with the surrounding areas, dominated by green trees, canals, and pools. There are approximately 50,000 people living in the area. Developed from swamp land, Phu My Hung is an incredible transformation of urban landscape that has along the way; with her sister companies, Tan Thuan Corporation and Hiep Phuoc Power Company; generated more than 100,000 job opportunities for the city. More importantly, its more than 10,000 Vietnamese customers who had purchased houses and apartments when prices were at the significant discount to the rest of the city are now enjoying a substantial capital gains; some nearly 100%. Phu My Hung development has significantly contributed towards the advancement and improvement of urban living environment and living standards.
Phu My Hung's initial development efforts focused on developing and attracting education institutions. As a result, this area now has the highest concentration of education facilities; these include Japanese School in Ho Chi Minh City; Saigon South International School; Lawrence S Ting Memorial School (Dinh Thien Ly School); Korean International School Ho Chi Minh City; Saigon South People Founded School; Royal Melbourne Institute of Technology Vietnam Saigon South Campus (RMIT Vietnam); Taipei School in Ho Chi Minh City; and a number of other schools. Nearby Phu My Hung there are also a number of other schools recently set up to meet the growing demand for high quality education in Vietnam. These include the Canadian International School Ho Chi Minh City and others.
Phu My Hung's urban design master plan received the 1995 42nd Progressive Architecture Citation and the 1997 American Institute of Architects
American Institute of Architects
The American Institute of Architects is a professional organization for architects in the United States. Headquartered in Washington, D.C., the AIA offers education, government advocacy, community redevelopment, and public outreach to support the architecture profession and improve its public image...
Urban Design Award.(see link to SOM awards page) Phu My Hung is developed by a joint venture company between the city government and CT&D Group of Taiwan. The World Bank featured it as an example of a sustainable development project. See
- REDIRECT Phu My Hung CorporationPhu My Hung CorporationPhu My Hung Corporation is a joint venture between the CT&D Group of Taiwan and City Government of Ho Chi Minh City Phu My Hung is one of the largest urban infrastructure developer in Vietnam. Founded in 1993 by its founding chairman, Lawrence S...
Aside from residential developments, companies such as Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
and Manulife have also moved their Vietnam headquarters to Phu My Hung. There are now more than 22 bank branches located in the Phu My Hung new city center.
The Saigon Exhibition and Convention Center opened in November 2008, followed by Parkson Paragon Department Store and MegaStar Cinema. Some of the largest domestic companies in Vietnam such as Vinamilk are also relating their operations to Ph My Hung. Petro Vietnam, the largest domestic company in Vietnam is set to complete a 30+ stories office tower by year end 2011 to house a significant portion of their southern operations.
In December 2007, Phu My Hung Corporation was awarded Labor Medal of First Class by the President of Vietnam. Phu My Hung's founding chairman, Mr. Lawrence Ting, was awarded the Friendship Medal from the President of Vietnam in December 2007 in remembrance of his contributions toward the country. In June 2008 Phu My Hung New City Center was the first to be awarded with the "Model City" award by the Minister of Construction of Vietnam.
Five urban complexes developed by Phu My Hung Corp
The master planner, Skidmore, Owings & Merrill from U.S.A has planned and defined the development concepts for the entire 2.600 ha. There are total 21 functional areas around Nguyen Van Linh Parkway, five of which are developed by PMH Corp., as follows:1. The New City Center (Site A - 409ha)
2. University Place (Site B - 95ha)
3. High-TechCenter (Site C - 46ha)
4. MerchandiseCenterI (Site D – 85ha)
5. Merchandise Center II (Site E - 115ha)
The new city center
The New City Center will be the heart of the entire urban development project. It is located at the major turn of Nguyen Van Linh Parkway and close to Tan Thuan Export Processing Zone and just about a 10-minute drive from the current downtown of Dist. 1 & 5. The New City Center encompasses 409 hectares of land, including 110 hectares reserved for community amenities including parks, schools, civic uses and support facilities. The New City Center will contain trade centers, offices, hotels, shopping malls, entertainment complexes, healthcare facilities, housing and tourist-oriented uses, all within walking distance to each other.The New City Center is organized into eight districts and a large river park. The development concepts are inspired from famous places like Singapore Bay, Canal District in the U.S.A, and the central business district in Hong Kong … Each district has its distinct character and identity that is attractive to tourists and enjoyable for its residents. They are:
1. International Commercial & Financial District (C district)
2. Crescent Promenade District (CR district)
3. Canal District (CN district)
4. Hillview District (H district)
5. Southside District (S district)
6. Midtown District (M district)
7. Medical Campus (MD district)
8. Recreational & Cultural District (R district)
The International Commercial & Financial District (C District)
The International Commercial & Financial Districtis the heart of the entire New City Center. It consists of an international exhibition & convention center, office buildings, services, hotels, civic buildings, malls, and entertainment complexes etc. Being a place for economic growth and employment, this world-scale complex is attracting many investors, businesses to set up their headquarters, showrooms or expand their business such as Manulife, Unilever, BMW, Porsche, Khaisilk, Vinamilk, Hoa Binh, Fuji Film… and sub-branches of many famous banks like Vietcombank, MHB, Agribank, Techcombank, ACB. Especially, the completion of Saigon Exhibition & Convention Center and Saigon Paragon mixed-used building by the end of 2008 will create a new identity for the New City Center and meet the needs of entertainment, shopping and business of local and international entrepreneurs.In addition to commercial projects, there are also residential developments in C district of Phu My Hung New City Center. Star Hill high-end apartment project, which is under preparation, will be the first of this kind in this hub.
The Crescent Promenade District (CR District)
The concept of the Crescent Promenade District is inspired from the Singapore Bay to create “a social heart” for the community in the Phu My Hung New City Center and existing HoChiMinh City. The series of modern 7F~30F mixed-used buildings along the Crescent lake edge on several land lots CR1, CR2, CR3, CR4, CR5, CR8 will become a memorable landmark for the locals to enjoy, and tourists to admire.For most people, HoChiMinh City is short of “a social heart” where people can come for gatherings and relaxation at the weekend. The Crescent Promenade District is the destination to meet this increasing need.
The design team of the Crescent Promenade District:
1. Skidmore, Owings & Merrill (USA) - The master planner
2. Koetter Kim & Associates (USA) - The master plan advisor:
3. Kenzo Tange & Associates (Japan) - The master plan advisor:
Project architects:
1. Korn Architects - Axel Korn (Germany)
2. KYTA - Kudo Norihiko, Tan Gek Meng (Singapore)
3. NQH - Ngo Quan Hien (Vietnam)
4. RT Studio - Ryoji Terajima (Japan)
5. Primeclass - Lim Hse Jinh (Malaysia) for landscape design
6. Sino-Pacific Construction ConsultancyCompany (China) for detailed design
The groundbreaking ceremony of the 1st phase Crescent Project was celebrated on March 26th, 2008. This is the first of its kind in Vietnam in terms of large-scale commercial complex for lifestyle and leisure at riverfront. This project is sited at the heart of PMH New City Center. The 1st phase development will comprise of four 7-storey buildings. Three of them are serviced apartment buildings consisting of 267 units and the other one is for office uses. The modern design of the serviced apartments with a little tropical touch will satisfy expatriates’ demand towards home-like accommodation. The entire third floor of the office tower will be a health club including squash facility and children playground for Crescent tenants, which is reachable through the pedestrian friendly skywalks linking up the buildings on 3F.
The ground floor and second floor of each building are retail spaces totaling 22,000sqm for different trades and Al Fresco style F&B stores. Adjacent to the river, a 900 meter long Crescent Promenade will be created for a comfortable walk for leisure and a gathering place for fun on weekends. Simply an enjoyable lifestyle is foreseen here!
The construction of the Crescent is expected to be completed by early 2010. Meanwhile, Phu My Hung Corp. will continue developing high quality residential projects and upgrading the living environment in Phu My Hung New City Center. Moreover, several commercial projects will also be completed by different investors. Hence, the new urban city where provides comprehensive functions that qualify a modern and civilized city will be presenting a new appearance in the near future.
The Canal District (CN District)
The Canal District is a dense commercial area organized along the men-made canal. The design concept has been inspired from the Canal District in the USA with the shaded walkways, shops and services on the ground and second floors of all apartment buildings along 40m wide Ton Dat Tien avenue.A well-landscaped meandering park in the middle of 40m wide Ton Dat Tien Avenue is like a large garden in front of apartment buildings. It is destined for a social gathering place with the canal, park benches and a variation of flowers, plants.
There is a walking bridge connecting the Canal District to the 900m Crescent promenade.
The Southside District (S District)
The Southside District is a residential area organized around parks and neighborhood centers. Located next to the International Commercial & Financial District in Phu My Hung New City Center, Southside District offers an inviting living space with the convenience of nearby services and the advantage of ecologic environmentThere are several schools in the area such as The Japanese, Korean, and Taipei schools. The Saigon South semi-public School is just nearby. In the near future, more kindergartens, primary and high schools will be built here.
The Midtown District (M District)
The Midtown Business District is an area along a canal south of the International Commercial & Financial District. It is a mixed-used area for the development residential and commercial projects.The Medical Campus District (MD District)
The Medical Campus contains a number of medical facilities in a park-like campus setting. There are currently FV hospital (220 beds), Tam Duc Cardiology hospital (180 beds) in operation. Hoan My clinic is under construction and some other mixed-use developments.In addition, Phu My Hung Corp. has also constructed and put into use a sport complex, including Saigon South Driving Range, a 9-hole golf course, a swimming pool with sandy bottom and four tennis courts.
The Recreational and Cultural District (R District)
The Recreational and Cultural District (R District) is a residential neighborhood surrounded by cultural and recreational belt in the North, Nguyen Van Linh Parkway in the South and the scenic riverway in the East.The residential projects in this district are townhouses, apartment buildings; especially Sky Garden with over 3,100 apartments in 3 stages, which has created opportunities for many homebuyers with installment program.
University place
The University Place is centered on the intersection of Nguyen Van Linh Parkway and the improved Chanh Hung street. It encompasses 95 hectares, of which 18 hectares are in community uses including schools, parks, civic uses, and support facilities. This neighborhood takes its name and identity from the Universities that are close by. It will be a mixed-use neighborhood with a high concentration of residential, local commercial, and community uses.Two universities, a science-based industrial park, and sports facilities are in close proximity to University Place. This location will be mutually beneficial to many groups of users. This has been the experience of communities around Silicon Valley in the United States and science-based industrial parks in other recently developed Asian countries, such as Taiwan.
The projected population for University Place is, at a minimum, 21,000 people, at an average gross population density of 220 people per hectare. Net densities within the districts of University Place vary according to the type and density of development projected for each district within University Place.
High-tech center
The High-Tech Center is the third urban complex developed by Phu My Hung Corp. It is located at the intersection of Nguyen Van Linh Parkway and Communal Road 5, encompasses 46 hectares (including 3 hectares for community uses) at the center of a larger community that locates next to a Science-based Industrial ParkThe High-Tech Center is surrounded by a mixed-use neighborhood, providing a complete setting for living and working of residents, scientists and expatriates. It will be an appealing location for returning expatriates bringing technologically advanced business enterprises.
The projected population within the High-Tech Center is approximately 15,000 people, at an average gross population density of 320 people per hectare.
Merchandise center I
MerchandiseCenter One encompasses the land area defined by National Highway 1, the Ben Luc River, the Can Giuoc River, and Nguyen Van Linh Parkway. This area is highly accessible from all regional location, both, by roads and waterways.Merchandise Center One covers 115 hectares of land area at the intersection of National Highway I and Nguyen Van Linh Roadway. It contains a mix of wholesale distribution areas, warehousing, industrial uses, highway related commercial uses, housing, hotel, a transportation and vehicular transfer station, and other port related uses. There are also 14 hectares of land reserved for community amenities including parks, schools, and support services.
The planned first phase of Merchandise Center One contains a mix of land uses, including highway commercial, wholesale and distribution, hotel, residential complexes, community amenities and a first phase local port at the Ben Luc River.
Merchandise center II
MerchandiseCenter Two is located east of Merchandise Center I, at the intersection of the Ben Luc River and the Can Giuoc River, which makes it an ideal location for port related uses. Merchandise Center Two will be an area for wholesale food storage, bulk sale, and distribution. A central market will serve at the primary location for agricultural goods distribution for the larger HoChiMinh Cityregion. Merchandise Center Two will also contain related industrial warehousing as well as some local mixed-use commercial and residential uses.In the near future, when Merchandise Center One becomes more mixed-use in character, Merchandise Center Two will become the location for industrial warehousing, distribution, and port functions to take maximum advantage of its ideal location. (The Can Giuoc River connects Merchandise Center Two with the southern agricultural areas of the region)
The programmed site area for Merchandise Center Two encompasses 85 hectares, of which 5 hectares are in community uses including schools, parks, civic uses, and support facilities.
The projected population within Merchandise Center Two is approximately 11,000 people, at an average gross population density of 130 people per hectare.
External links
- http://www.phumyhung.com.vn/eng/introduce.php http://www.phumyhung.com.vn/ Official website of Phu My Hung