Peter Morville is president of Semantic Studios, an information architecture and findability consultancey. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Intenet2, Procter & Gamble, Vanguard, and Yahoo!. He serves on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications, including Business Week,Fortune, and The Wall Street Journal (Morville, Ambient Findability).Peter is best known as a founding father of information architecture, having coauthored the field's best-selling book, '"Information Architecture for the World Wide Web"' (ISBN 978-0596527341, AKA "the Polar Bear Book") (Morville, Ambient Findability). He is co-author of "Search Patterns" (ISBN 978-0596802271, AKA "the Butterfly Book"), and author of Ambient Findability (ISBN 0-596-00765-5, AKA "the Lemur Book").

Peter was also a co-founder and past president of the Information Architecture Institute.

Biography

Peter Morville was born in Manchester

Manchester

Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

, England

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

.

He has a graduate degree in Library and Information Science

Library science

Library science is an interdisciplinary or multidisciplinary field that applies the practices, perspectives, and tools of management, information technology, education, and other areas to libraries; the collection, organization, preservation, and dissemination of information resources; and the...

, and built on the organization of information practices of this domain, going beyond it to find a way to put some useful order in Web sites.

In December 1993 he graduated from the library school at The University of Michigan

University of Michigan

The University of Michigan is a public research university located in Ann Arbor, Michigan in the United States. It is the state's oldest university and the flagship campus of the University of Michigan...

.

Together with Louis Rosenfeld

Lou Rosenfeld

Louis Rosenfeld is a co-author of Information Architecture for the World Wide Web and principal of , an information architecture consultancy...

 he headed Argus Associates, the consulting firm which was at the forefront of the nascent field of information architecture until its demise following the Dot-com bust

Dot-com bubble

The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...

 of 2001.

Peter Morville is now President and Founder of Semantic Studios, a leading information architecture

Information Architecture

Information architecture is the art of expressing a model or concept of information used in activities that require explicit details of complex systems. Among these activities are library systems, Content Management Systems, web development, user interactions, database development, programming,...

, user experience design

User experience design

User experience design is a subset of the field of experience design that pertains to the creation of the architecture and interaction models that affect user experience of a device or system...

, and findability

Findability

Findability is a term for the ease with which information contained on a website can be found, both from outside the website and by users already on the website. Although findability has relevance outside the World Wide Web, it is usually used in the context of the web...

 consulting firm.

Peter teaches at the University of Michigan

Michigan

Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

.

External links

• Peter Morville — Userati
• Semantic Studios (Morville's consulting firm)
• Interview with Peter Morville (2005)