Pembroke Mall
Encyclopedia
Pembroke Mall is an enclosed shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 located in Virginia Beach, Virginia
Virginia Beach, Virginia
Virginia Beach is an independent city located in the Hampton Roads metropolitan area of Virginia, on the Atlantic Ocean at the mouth of the Chesapeake Bay...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Opened in March 1966 as the first shopping mall in the Hampton Roads MSA, it comprises more than 100 stores, including anchor store
Anchor store
In retail, an anchor store, draw tenant, anchor tenant, or key tenant is one of the larger stores in a shopping mall, usually a department store or a major retail chain....

s Kohl's
Kohl's
Kohl's Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating , 1,089 stores in 49 states. In 1998, it entered the S&P 500 list, and is also listed in the Fortune 500...

, Sears
Sears, Roebuck and Company
Sears, officially named Sears, Roebuck and Co., is an American chain of department stores which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century...

 and Stein Mart
Stein Mart
Stein Mart is a nationwide department store based in Jacksonville, Florida. The company reported a profit of nearly $24 million in 2009 with operation of 264 stores in 30 states and the District of Columbia. Stein Mart has locations primarily in the Southeast and Texas. Stein Mart's stores carry...

, as well as a food court
Food court
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Food courts may be found in shopping malls and airports, and in various regions may be a standalone development...

, and a movie theater owned by Regal Cinemas
Regal Cinemas
Regal Cinemas is a UK-based cinema chain since the early days of the cinema. In 1928, Regal Cinemas became part of Associated British Cinemas but has retained the name 'Regal Cinemas'....

. Pembroke Mall is managed by Jones Lang LaSalle
Jones Lang LaSalle
Jones Lang LaSalle, Inc. is a multinational financial and professional services company specializing in real estate. Global headquarters are located in Chicago, with an operational remit covering the Americas regional market...

.

History

The site of Pembroke Mall was originally occupied by farm land. Construction began on the mall in March 1965. A year later, the mall's first twenty-one stores opened to the public. Sears and Miller & Rhoads
Miller & Rhoads
Miller & Rhoads was a Virginia-based department store chain. Throughout its 105 year life-span, the store played an active role in the Richmond community, along with its friendly cross-street rival Thalhimers.- Origins :...

, respectively the western and eastern anchor stores, opened shortly afterward. Besides these two anchor stores, the mall also featured a Woolworth dime store near the middle.

A 1981 expansion added local department store Rices Nachmans
Rices Nachmans
Rices Nachmans was a department store chain that operated eight stores in the Tidewater region of Virginia. The stores were converted to Hess's stores in 1985 after the chain was sold to Hess's by owner Philips-Van Heusen....

 as a third anchor store. Four years later, Allentown, Pennsylvania
Allentown, Pennsylvania
Allentown is a city located in Lehigh County, Pennsylvania, in the United States. It is Pennsylvania's third most populous city, after Philadelphia and Pittsburgh, and the 215th largest city in the United States. As of the 2010 census, the city had a total population of 118,032 and is currently...

-based Hess's
Hess's
Hess's was a department store chain based in Allentown, Lehigh County, Pennsylvania in the United States.- History :The department store known as Hess Brothers was founded on February 19, 1897, by Charles and Max Hess. Max Hess came to Allentown in 1896 on a business trip and envisioned a...

 acquired the Rices Nachmans chain and re-branded all stores as Hess's.

Miller & Rhoads closed its location at Pembroke Mall in 1990, and within a year, the former Miller & Rhoads space was replaced with Uptons
Uptons
Uptons was a department store based in Atlanta, Georgia, United States. The chain operated primarily in the Southeastern United States, with locations in Florida, Georgia, Tennessee, Maryland, North Carolina, South Carolina, and Virginia. The chain was closed in 1999.-History:Thirty-seven locations...

, a chain based in Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

. Hess's sold its Hampton Roads area stores to Proffitt's
Proffitt's
Proffitt's was a department store chain based in Alcoa, Tennessee. On March 8, 2006, the Proffitt's and McRae's stores were converted into Belk stores. Belk acquired the two chains in July 2005 from Saks Incorporated.-Beginnings:...

 in 1993 and subsequently, Proffitt's sold all of its area stores to Dillard's
Dillard's
Dillard's, Inc. is a department store chain in the United States, with 330 stores in 29 states. Headquartered in Little Rock, Arkansas, Dillard's locations are concentrated in Texas and Florida; with a major presence in other states including Arizona, Iowa, Colorado, Wyoming, Kansas, Missouri,...

 in 1998. Stein Mart was also added as an anchor next to Uptons in the mid-1990s.

By the mid-1990s, Pembroke Mall started to lose tenants, primarily to newer and larger malls in the area, including Lynnhaven Mall
Lynnhaven Mall
Lynnhaven Mall is an enclosed super-regional shopping mall in Virginia Beach, Virginia, USA. It opened in August 1981. At of gross leasable area, it is not only the largest mall in the Hampton Roads metropolitan area of southeastern Virginia, but also one of the largest malls on the East Coast...

 and Military Circle Mall (now The Gallery at Military Circle). In 1997, the entire Woolworth chain was shuttered, leaving a large vacancy in the mall, and two years later, Uptons closed as well, followed by Dillard's in 2002.

Redevelopment

In 2003, the mall's management embarked on a mall-wide redevelopment. New floor tiles were laid throughout the entire concourse, and several restaurants opened on the periphery. Kohl's, a department store chain based in Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

, opened its first Hampton Roads location in the former Uptons space that year. Other additions included a food court in the mall's southern wing, as well as several national chain tenants, such as Pacific Sunwear
Pacific Sunwear
Pacific Sunwear of California, Inc. is a US based retail clothing brand rooted in the youth oriented culture and fashion vibe of California. The company sells lifestyle apparel, along with footwear and accessories designed for teens and young adults. As of late 2011, the company operated over 800...

 and Hot Topic
Hot Topic
Hot Topic is an American retail chain specializing in music and pop culture-related clothing and accessories, as well as licensed music on CD. The majority of the stores are located in regional shopping malls. The first Hot Topic store was opened in 1988 by Orv Madden, who retired as CEO in 2000...

. Freight Liquidators, a local furniture store, also briefly operated in the former Dillard's space. In 2006, most of the mall's northern wing (including the former Dillard's) was demolished. Target announced on March 4, 2011 it was going to build a new store on the north side of the mall (behind Kohls where Regal Cinemas were).

External links

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