Pacific Sunwear
Encyclopedia
Pacific Sunwear of California, Inc. (also known as PacSun) is a US based retail clothing brand rooted in the youth oriented culture and fashion vibe of California
. The company sells lifestyle apparel, along with footwear and accessories designed for teens and young adults. As of late 2011, the company operated over 800 stores in all 50 states and Puerto Rico
. PacSun is headquartered in Anaheim, California and operates a distribution center in Olathe, Kansas. The company's regional directors, district managers and store positions are located throughout the United States and Puerto Rico.
PacSun built its business selling merchandise from established surf brands such as Quiksilver
, Hurley
, O'Neill
, Billabong
and Roxy
but has long since expanded to include skate and street wear labels like Volcom
, Vans
, Converse
, RVCA
, DC Shoes
, WESC
, Nike
, Element
, Ezekiel
, Enjoi
plus many more. Additionally, PacSun has been producing and selling apparel and accessories under proprietary brand names titled Bullhead, Bullhead Black, On The Byas, Nollie, Kirra, Check & Stripe and Sound & Matter for some years now.
In May 2011, PacSun launched it's first national advertising campaign called 'Dress Irresponsibly'. The highlight of the campaign included television commercials aired across a variety of networks that featured famous athletes from the brands they work with. Appearances by Rob Machado
, Bucky Lasek
, Chris Pfanner, Kelia Moniz, Ryan Dungey
and Leo Romero
, were significant in helping re-establish the brand among its male audience. Other elements of the campaign included print media in both endemic and fashion publications, and a digital engagement initiative on Facebook
titled 'Dress Irresponsibly: Style Challenge.' Through a customized Facebook app fans were encouraged to upload photos of themselves that met weekly style challenges in exchange for a chance to win a styling gig at Nylon Magazine in New York City.
Following the launch of the Dress Irresponsibly campaign, PacSun continued to evolve from just a surf and skate apparel shop into a leading retailer of emerging brands, particularly for women. Collaborations with notable design minded labels Whitley Kros and LnA coupled with a turn to style and fashion focused garments has given the brand an elevated look. Also in 2011, the retailer re-designed their website and introduced their own blog to reflect this new mindset.
Although PacSun currently only has physical store locations in the United States, their online store ships to over 40 countries internationally. For the full list visit here: http://shop.pacsun.com/international/
The company's stock is publicly traded on the NASDAQ
under the symbol PSUN.
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. The company sells lifestyle apparel, along with footwear and accessories designed for teens and young adults. As of late 2011, the company operated over 800 stores in all 50 states and Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
. PacSun is headquartered in Anaheim, California and operates a distribution center in Olathe, Kansas. The company's regional directors, district managers and store positions are located throughout the United States and Puerto Rico.
History
Initially founded by Tom Moore in 1980 as small surf shop in Newport Beach, CA. PacSun is now the primary retailer of California inspired lifestyle apparel for teens and young adults in the United States and Puerto Rico. The company offers products for both men and women that include: jeans, tees, tanks, polos, knits, flannels, hoodies, boardshorts, bikinis, shorts, pants, dresses, rompers, skirts, sweaters, jackets, snow apparel, shoes, sandals and accessories.PacSun built its business selling merchandise from established surf brands such as Quiksilver
Quiksilver
Quiksilver, Inc. , is an American company based in Huntington Beach, California, one of the world's largest manufacturers of surfwear and other boardsport-related equipment...
, Hurley
Hurley
- Places :In the United Kingdom:* Hurley, Berkshire* Hurley, Warwickshire* Hurley Common, WarwickshireIn the United States of America:* Hurley, Iowa* Hurley, Mississippi* Hurley, Missouri* Hurley, New Mexico* Hurley, New York* Hurley, South Dakota...
, O'Neill
O'Neill
O'Neill , O'Neil, O'Neal or Ui Néill may refer to:*O'Neill dynasty, for information on the original O'Neill family, their ancestors, and other related families...
, Billabong
Billabong
Billabong is an Australian English word meaning a small lake, specifically an oxbow lake, a section of still water adjacent to a river, cut off by a change in the watercourse. Billabongs are usually formed when the path of a creek or river changes, leaving the former branch with a dead end...
and Roxy
Roxy
-Brands:* Roxy , women's brand of clothing, accessories, and snowboards by Quiksilver company for surfing* The Roxy Theatre, music venue in Los Angeles & online source for music, arts, culture, and more.-Names:...
but has long since expanded to include skate and street wear labels like Volcom
Volcom
Volcom, Inc. is a designer, marketer and distributor of young men's and young women's clothing, footwear, accessories and related products sold under the Volcom brand name. Volcom is headquartered in Costa Mesa, California, United States...
, Vans
Vans
Vans is an American based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.- History :On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store...
, Converse
Converse
Converse is an American shoe company that has been making shoes, lifestyle fashion and athletic apparel since the early 20th century. Converse is one of the earliest pioneers in the sneaker and sporting good industry founded in 1908.- 1908–1941: Early days :...
, RVCA
RVCA
RVCA is a clothing company based in Costa Mesa, California. The logotype for RVCA portrays the letter A without a crossbar. This leaves it looking like an arrow pointing up while the letter V is an arrow pointing down. The R and the C stand for Recession Collection...
, DC Shoes
DC Shoes
DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding as well as snowboards, shirts, jeans, hats, and jackets.The company was founded in 1993 by Ken Block and Damon Way, and is based in Vista, California...
, WESC
WESC
WeSC , or We as it is casually known, is a Swedish clothing brand, based mainly on skateboarding influences and style. Founded in 1999, it has quickly become one of Sweden's most popular brands, within Sweden as well as internationally...
, Nike
Nike
Nike may refer to:* Nike , Greek goddess who personifies victory**The Nike of Samothrace, an ancient statue of the goddess Nike* Nike, Inc., major U.S. manufacturer of athletic shoes, apparel, and sports equipment...
, Element
Element
- Chemistry, electronics, or the geosciences :* Chemical element, a building block in chemistry* Electrical element, an abstract part of a circuit* Heating element, a device that generates heat by electrical resistance...
, Ezekiel
Ezekiel
Ezekiel , "God will strengthen" , is the central protagonist of the Book of Ezekiel in the Hebrew Bible. In Judaism, Christianity and Islam, Ezekiel is acknowledged as a Hebrew prophet...
, Enjoi
Enjoi
Enjoi is a skateboarding company offering skateboard decks as their primary product. They also provide skateboarding accessories and clothing. The company's logo is a stylized panda.-Formation:...
plus many more. Additionally, PacSun has been producing and selling apparel and accessories under proprietary brand names titled Bullhead, Bullhead Black, On The Byas, Nollie, Kirra, Check & Stripe and Sound & Matter for some years now.
In May 2011, PacSun launched it's first national advertising campaign called 'Dress Irresponsibly'. The highlight of the campaign included television commercials aired across a variety of networks that featured famous athletes from the brands they work with. Appearances by Rob Machado
Rob Machado
Robert Edward Machado is an American professional surfer from Cardiff-by-the-Sea, a community in Encinitas , California....
, Bucky Lasek
Bucky Lasek
-Biography:Lasek started skateboarding at the age of twelve, shortly after his bike was stolen. After entering amateur contests, he was quickly noticed by Powell Peralta talent scouts in 1987...
, Chris Pfanner, Kelia Moniz, Ryan Dungey
Ryan Dungey
Ryan Dungey is a professional motocross racer competing in the AMA Supercross and Motocross championships.His hometown is Belle Plaine, Minnesota, although he currently resides in Tallahassee, Florida, so he can take advantage of the good weather for riding with 15-time AMA Champion Ricky...
and Leo Romero
Leo Romero
Leo Romero is a professional skateboarder. Leo is second generation Mexican American. Leo first started skating around 1997 with his friends, "the Death Junkies". His early influences included Jamie Thomas and Andrew Reynolds, which perhaps explains Leo's tendency to skate large obstacles and...
, were significant in helping re-establish the brand among its male audience. Other elements of the campaign included print media in both endemic and fashion publications, and a digital engagement initiative on Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
titled 'Dress Irresponsibly: Style Challenge.' Through a customized Facebook app fans were encouraged to upload photos of themselves that met weekly style challenges in exchange for a chance to win a styling gig at Nylon Magazine in New York City.
Following the launch of the Dress Irresponsibly campaign, PacSun continued to evolve from just a surf and skate apparel shop into a leading retailer of emerging brands, particularly for women. Collaborations with notable design minded labels Whitley Kros and LnA coupled with a turn to style and fashion focused garments has given the brand an elevated look. Also in 2011, the retailer re-designed their website and introduced their own blog to reflect this new mindset.
Although PacSun currently only has physical store locations in the United States, their online store ships to over 40 countries internationally. For the full list visit here: http://shop.pacsun.com/international/
The company's stock is publicly traded on the NASDAQ
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
under the symbol PSUN.
External links
- Pacific Sunwear official website
- Pacific Sunwear investor relations page
- http://online.wsj.com/tafkam/public-quote?route=BOH&template=company-research&ambiguous-purchase-template=company-research-symbol-ambiguity&profile-name=Portfolio1&profile-version=3.0&profile-type=Portfolio&profile-format-action=include&public=yes&profile-read-action=skip-read&profile-write-action=skip-write&p-headline=wsjie&transform-value-quote-search=PSUN&transform-name-quote-search=nvp-set-p-sym&nvp-companion-p-type=usstock+usfund&q-match=stem&q-šmax_results=200&p-sym=&p-name=§ion=quote&profile-end=Portfolio&p-headline=wsjiePacific Sunwear NASDAQ quote] at Wall Street Journal
- Pacific Sunwear at Google FinanceGoogle FinanceGoogle Finance is a website launched on March 21, 2006 by Google. The service features business and enterprise headlines for many corporations including their financial decisions and major news events. Stock information is available, as are Adobe Flash-based stock price charts which contain marks...