Pemberton Place, located in downtown Atlanta, Georgia

Atlanta, Georgia

Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

, just north of Centennial Olympic Park

Centennial Olympic Park

Centennial Olympic Park is a 21 acre public park located in downtown Atlanta, Georgia, USA that is owned and operated by the Georgia World Congress Center Authority. The park was built by the Atlanta Committee for the Olympic Games as part of the infrastructure improvements for the Centennial...

 and near the Luckie Marietta

Luckie Marietta

Luckie Marietta is a district of Downtown Atlanta, surrounding Centennial Olympic Park. The district's name has been promoted since 2007 by Legacy Properties, in support of their redevelopment projects in the district...

 district. It is home to the Georgia Aquarium

Georgia Aquarium

The Georgia Aquarium, located in Atlanta, Georgia, United States, at Pemberton Place, is the world's largest aquarium with more than of marine and fresh water housing more than 120,000 animals of 500 different species...

 and the new World of Coca-Cola

World of Coca-Cola

The World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions...

, and the scheduled location for the Center for Civil & Human Rights

Center for Civil & Human Rights

The National Center for Civil and Human Rights is a proposed center in Atlanta, Georgia. It will be located adjacent to the World of Coca-Cola and the Georgia Aquarium on the site of Pemberton Place...

. It is named after John Pemberton

John Pemberton

John Stith Pemberton was a Confederate veteran and an American druggist, and is best known for being the inventor of Coca-Cola.-Early life:...

, the inventor of Coca-Cola

Coca-Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

.

History

The area was originally 10 city blocks of businesses, residences, etc. and started to decline in the mid-20th century and by the early 1990s was considered a "long forgotten district of Downtown". Coca-Cola acquired property in the area during the 1990s and built Coca-Cola Olympic City

Coca-Cola Olympic City

Coca-Cola Olympic City was an plaza in downtown Atlanta, Georgia, adjacent to the city's Centennial Olympic Park. It was built in concurrence with the 1996 Centennial Olympic Games in Atlanta...

 there for the 1996 Olympics. Coke then donated the land in 2002 to provide a home for visitor attractions.

Georgia Aquarium

The world's largest aquarium with more than 8.1 million US gallons (31,000 m³) of marine and fresh water housing more than 100,000 animals of 500 different species. The aquarium's notable specimens include four young whale sharks, including Alice and Trixie, two beluga whales named Beethoven and Maris, and two manta rays, Nandi and Tallulah.

World of Coca-Cola

The World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions.

National Center for Civil and Human Rights

The National Center for Civil and Human Rights will be built at Pemberton Place . The Center will not only commemorate the groundbreaking contributions of Atlantans and Georgians to the historic struggle for African-American freedom and equality, but also serve as a space for ongoing dialogue, study, and contributions to the resolution of current and future freedom struggles of all people at local, national, and international levels.