Paul J. H. Schoemaker
Encyclopedia
Paul J. H. Schoemaker, Ph.D. (born April 4, 1949 in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

) is an academic, author, and leader in the fields of strategic management
Strategic management
Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments...

 and decision making
Decision making
Decision making can be regarded as the mental processes resulting in the selection of a course of action among several alternative scenarios. Every decision making process produces a final choice. The output can be an action or an opinion of choice.- Overview :Human performance in decision terms...

. Schoemaker is listed among the most highly cited scholars globally (top 1%) as measured by academic publications in leading journals of business and economics and serves on the Board of Directors of the Decision Education Foundation, a philanthropic organization aimed at improving the decision making and judgment skills of adolescents, in associations with high schools around the country.

He is also the founder and Executive Chairman of Decision Strategies International, a consulting and training firm specializing in strategic management, executive development and multi-media software. In addition, Prof. Schoemaker serves as Research Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...

, where he teaches decision making and strategy as a part-time professor. For over twelve years he was a full-time professor in the Graduate School of Business at the University of Chicago
University of Chicago
The University of Chicago is a private research university in Chicago, Illinois, USA. It was founded by the American Baptist Education Society with a donation from oil magnate and philanthropist John D. Rockefeller and incorporated in 1890...

 specializing in strategy and decision sciences.

He started his studies in physics and mathematics at the University of Groningen
University of Groningen
The University of Groningen , located in the city of Groningen, was founded in 1614. It is one of the oldest universities in the Netherlands as well as one of its largest. Since its inception more than 100,000 students have graduated...

 (The Netherlands) and graduated magna cum laude from the University of Notre Dame
University of Notre Dame
The University of Notre Dame du Lac is a Catholic research university located in Notre Dame, an unincorporated community north of the city of South Bend, in St. Joseph County, Indiana, United States...

 with a B.S. in physics in 1972. Later, he received an M.B.A. in Finance, an M.A. in Management and a Ph.D. in Decision Sciences, all three degrees from the Wharton School at the University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...

. In the 1980s he took an extended sabbatical with the strategic planning group of Royal Dutch Shell
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...

 in London, where he helped pioneer scenario planning
Scenario planning
Scenario planning, also called scenario thinking or scenario analysis, is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence.The original method was that a...

.

Paul Schoemaker is also an active private investor in new technology-based ventures. His brother Hubert Schoemaker
Hubert Schoemaker
Hubert J. P. Schoemaker was a Dutch-American chemist and biotechnological pioneer. Schoemaker was a co-founder and the president of the Bio-tech company Centocor. He helped develop Remicade, a drug to treat auto-immune disorders like Crohn's disease and rheumatoid arthritis...

 was a co-founder and the president of the biotech company Centocor
Centocor
Janssen Biotech, Inc., formerly Centocor Biotech, Inc., is a biotechnology company that was founded in Philadelphia in 1979 with an initial goal of developing new diagnostic assays using monoclonal antibody technology....

. His hobbies include tennis, golf and piano. He was born and raised in the Netherlands, and now lives with his wife Joyce in Villanova, Pennsylvania
Villanova, Pennsylvania
Villanova is a community in the United States Commonwealth of Pennsylvania. It straddles Lower Merion Township of Montgomery County and Radnor Township of Delaware County. It is located at the center of the Pennsylvania Main Line, a series of highly affluent Philadelphia suburban towns located...

 and Fort Lauderdale, Florida
Fort Lauderdale, Florida
Fort Lauderdale is a city in the U.S. state of Florida, on the Atlantic coast. It is the county seat of Broward County. As of the 2010 census, the city had a population of 165,521. It is a principal city of the South Florida metropolitan area, which was home to 5,564,635 people at the 2010...

 in the winter; they have two kids just out of college.

Publications

Dr. Schoemaker’s articles have appeared in the Harvard Business Review, The Journal of Economic Literature and the Journal of Mathematical Psychology, as well as numerous other journals. A selection of articles and books can be found below:
  • Decision Traps (Simon and Schuster, 1990)
  • Decision Sciences (Cambridge University Press, 1983)
  • Wharton On Managing Emerging Technologies (Wiley, 2000)
  • Winning Decisions (Doubleday, 2001),
  • Profiting from Uncertainty (Free Press, 2002)
  • Peripheral Vision (Harvard Business School Press, 2006)
  • Chips, Clones and Living Beyond Hundred (Pearson Publishing, 2009)
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