Parenting (magazine)
Encyclopedia
Launched in 1987 by Time Inc.
, Parenting is a magazine
for families published in the United States
. In February 2009, the magazine became two separate, age-targeted editions: Parenting Early Years, for moms of infants, toddlers and preschoolers; and Parenting School Years, for moms with kids in kindergarten through age 12.
With a total average circulation of 2,200,000 and an audience of more than 9 million, Parenting is the flagship of The Parenting Group family, which includes the monthly Babytalk
magazine; Working Mother magazine; Conceive; the Parenting.com website; MomConnection, an online research network; and a custom content unit.
Many of the features in the magazine are reproduced on its website, Parenting.com. The site also features a pregnancy
planner, with fetal development photos, customized newsletters, and pregnancy info synchronized to a mother's due date; a baby maming tool with thousands of name descriptions; a fertility
calculator, buying guides, and blogs, along with resources for health & safety and child development
.
In January 1997, The Parenting Group relocated from San Francisco to New York City
, where Janet Chan was named editor-in-chief of Parenting and editorial director of The Parenting Group.
In 2003, Parenting was awarded the industry's highest honor – a National Magazine Award
for General Excellence in the 2 million+ category – "the best of the biggest."
Parenting followed up its National Magazine Award-winning year by taking over parenting category ad page leadership from long-time competitor Parents in 2004. That multi-year growth story won Parenting placement on Adweek
magazine's 2005"Hot List," which acknowledges the ten best performers in the magazine industry.
In May 2004, Zagat Survey
teamed up with Parenting magazine to release its first U.S. Family Travel Guide. Developed by families
for families, the guide offers travel advice with family-oriented ratings and reviews for more than 1000 sites and attractions, including amusement parks, ballparks, historic sites
& monuments, national parks, zoos and more. The guide also covers family-friendly hotels and restaurants.
Live with Regis and Kelly
partnered with Parenting on their Beautiful Baby Search for several years. The winner of the contest received a $125,000 prize and appeared on the cover of an upcoming issue of Parenting.
In March 2007, Time Inc.
sold 18 of its magazines to the Sweden-based Bonnier Group, including Parenting magazine. Time Inc.'s Parenting Group and Time4 Media titles have combined with Bonnier's U.S. magazine partner, World Publications, to form a new company called Bonnier Corporation.
Greg Schumann was named vice president, group publisher of The Parenting Group in October 2007. Under his leadership, the magazine experienced significant advertising and circulation growth, leading to Parenting being named to Advertising Age's Magazine 2010 A-List, taking the #6 spot in recognition of its "versioning strategy."
In March 2009, Parenting introduced a prosocial initiative to connect and celebrate parents advocating for better schools, the Mom Congress on Education and Learning The magazine hosted 51 outstanding mom education advocates from across the country at Georgetown University in May 2010, and met with education leaders including U.S. Secretary of Education Arne Duncan about the importance of family engagement in education.
Ana Connery was named The Parenting Group's director of print content strategy and design in September 2010.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...
, Parenting is a magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
for families published in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. In February 2009, the magazine became two separate, age-targeted editions: Parenting Early Years, for moms of infants, toddlers and preschoolers; and Parenting School Years, for moms with kids in kindergarten through age 12.
With a total average circulation of 2,200,000 and an audience of more than 9 million, Parenting is the flagship of The Parenting Group family, which includes the monthly Babytalk
Babytalk (magazine)
Babytalk, America's oldest baby magazine, was launched in 1935 as a supplement to customers of a national cloth diaper delivery service based in New Jersey. The free monthly publication aims to help new mothers trust their maternal instincts with "straight talk" from experts and real moms...
magazine; Working Mother magazine; Conceive; the Parenting.com website; MomConnection, an online research network; and a custom content unit.
Many of the features in the magazine are reproduced on its website, Parenting.com. The site also features a pregnancy
Pregnancy
Pregnancy refers to the fertilization and development of one or more offspring, known as a fetus or embryo, in a woman's uterus. In a pregnancy, there can be multiple gestations, as in the case of twins or triplets...
planner, with fetal development photos, customized newsletters, and pregnancy info synchronized to a mother's due date; a baby maming tool with thousands of name descriptions; a fertility
Fertility
Fertility is the natural capability of producing offsprings. As a measure, "fertility rate" is the number of children born per couple, person or population. Fertility differs from fecundity, which is defined as the potential for reproduction...
calculator, buying guides, and blogs, along with resources for health & safety and child development
Child development
Child development stages describe theoretical milestones of child development. Many stage models of development have been proposed, used as working concepts and in some cases asserted as nativist theories....
.
In January 1997, The Parenting Group relocated from San Francisco to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, where Janet Chan was named editor-in-chief of Parenting and editorial director of The Parenting Group.
In 2003, Parenting was awarded the industry's highest honor – a National Magazine Award
National Magazine Award
The National Magazine Awards are a series of US awards that honor excellence in the magazine industry. They are administered by the American Society of Magazine Editors and the Columbia University Graduate School of Journalism in New York City...
for General Excellence in the 2 million+ category – "the best of the biggest."
Parenting followed up its National Magazine Award-winning year by taking over parenting category ad page leadership from long-time competitor Parents in 2004. That multi-year growth story won Parenting placement on Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
magazine's 2005
In May 2004, Zagat Survey
Zagat Survey
Zagat Survey was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends. As of 2005, the Zagat Survey included 70 cities, with reviews based on the input of...
teamed up with Parenting magazine to release its first U.S. Family Travel Guide. Developed by families
Family
In human context, a family is a group of people affiliated by consanguinity, affinity, or co-residence. In most societies it is the principal institution for the socialization of children...
for families, the guide offers travel advice with family-oriented ratings and reviews for more than 1000 sites and attractions, including amusement parks, ballparks, historic sites
Historic site
A historic site is an official location where pieces of political, military or social history have been preserved. Historic sites are usually protected by law, and many have recognized with the official national historic site status...
& monuments, national parks, zoos and more. The guide also covers family-friendly hotels and restaurants.
Live with Regis and Kelly
Live with Regis and Kelly
Live! with Kelly is a syndicated American television morning talk show, hosted by Kelly Ripa. The show has aired since 1983 in New York City and 1988 nationwide. Tony Pigg has been the show's announcer since its inception...
partnered with Parenting on their Beautiful Baby Search for several years. The winner of the contest received a $125,000 prize and appeared on the cover of an upcoming issue of Parenting.
In March 2007, Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...
sold 18 of its magazines to the Sweden-based Bonnier Group, including Parenting magazine. Time Inc.'s Parenting Group and Time4 Media titles have combined with Bonnier's U.S. magazine partner, World Publications, to form a new company called Bonnier Corporation.
Greg Schumann was named vice president, group publisher of The Parenting Group in October 2007. Under his leadership, the magazine experienced significant advertising and circulation growth, leading to Parenting being named to Advertising Age's Magazine 2010 A-List, taking the #6 spot in recognition of its "versioning strategy."
In March 2009, Parenting introduced a prosocial initiative to connect and celebrate parents advocating for better schools, the Mom Congress on Education and Learning The magazine hosted 51 outstanding mom education advocates from across the country at Georgetown University in May 2010, and met with education leaders including U.S. Secretary of Education Arne Duncan about the importance of family engagement in education.
Ana Connery was named The Parenting Group's director of print content strategy and design in September 2010.