Pantene
Encyclopedia
Pantene is a brand
of hair care
products owned by Procter & Gamble
. The product line was first introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland
, which branded the name based on panthenol
as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.
The brand's best-known product became the conditioning shampoo
Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful." Kelly LeBrock
gained notoriety as the first television spokeswoman to speak the line. The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of hair care
Hair care
Hair care is an overall term for parts of hygiene and cosmetology involving the hair on the human head. Hair care will differ according to one's hair type and according to various processes that can be applied to hair...
products owned by Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
. The product line was first introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, which branded the name based on panthenol
Panthenol
Panthenol is the alcohol analog of pantothenic acid , and is thus a provitamin of B5. In organisms it is quickly oxidized to pantothenate. Panthenol is a highly viscous transparent liquid at room temperature, but salts of pantothenic acid are powders...
as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.
The brand's best-known product became the conditioning shampoo
Shampoo
Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair...
Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful." Kelly LeBrock
Kelly LeBrock
Kelly LeBrock is an American actress and model. Her acting debut was in The Woman in Red co-starring with comedian Gene Wilder. She also starred in the film Weird Science, directed by John Hughes.-Early life:...
gained notoriety as the first television spokeswoman to speak the line. The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.