Packardbaker
Encyclopedia
Packardbaker is a derisive slang term applied to 1957 and 1958 model year Packard
Packard
Packard was an American luxury-type automobile marque built by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana...

 automobiles. The word's origin came from detractors of Studebaker-Packard Corporation
Studebaker-Packard Corporation
The Studebaker-Packard Corporation was the entity created by the purchase of the Studebaker Corporation of South Bend, Indiana, by the Packard Motor Car Company of Detroit, Michigan, in 1954.Packard acquired Studebaker in the transaction...

's attempt to continue the Packard
Packard
Packard was an American luxury-type automobile marque built by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana...

 brand with models that were derived from the Studebaker President
Studebaker President
The Studebaker President was the premier automobile model manufactured by the Studebaker Corporation of South Bend, Indiana from 1926-1942. The nameplate was reintroduced in 1955 and used until the end of the 1958 model when the name was retired....

 body shell and running gear.

When unveiled to the dealer network in the summer of 1956, the 1957 models brought angry comments and the loss of dealers since in quality, design and appointments the vehicle was not considered fit to wear the Packard name.

In 1957, the sole model was named Packard Clipper
Packard Clipper
The Packard Clipper was initially a single model of the Packard Motor Car Company introduced in April, 1941, midyear, much as was the 1964 1/2 Ford Mustang and other new departures. It was manufactured between 1942 and 1947, from the six and junior eight, to the Super-8, where it cost more than...

, and offered as a four-door Town Sedan and a four-door Country Sedan (station wagon).

In 1958, the "restyled" car gained a two-door hardtop body style in addition to the sedan and the station wagon, but all three cars were simply named "Packard". Last, but not least was the new Packard Hawk, a derivation of the Studebaker Golden Hawk. All sold poorly and Packard production ended with the close of the 1958 model year.
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