The Studebaker President was the premier automobile

Automobile

An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 model manufactured by the Studebaker

Studebaker

Studebaker Corporation was a United States wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the...

 Corporation of South Bend, Indiana

South Bend, Indiana

The city of South Bend is the county seat of St. Joseph County, Indiana, United States, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2010 Census, the city had a total of 101,168 residents; its Metropolitan Statistical Area had a population of 316,663...

 (USA) from 1926-1942. The nameplate was reintroduced in 1955 and used until the end of the 1958 model when the name was retired.

Prior to mid-1926, Studebaker’s premium model was the Studebaker Big Six

Studebaker Big Six

The Studebaker Big Six was an automobile produced by the Studebaker Corporation of South Bend, Indiana between 1918 and 1926, being designated the Model EG , the EK and the EP...

. The first automobile bearing the name President was unveiled on July 23, 1926, designated as the ES model in internal Studebaker memos.