Pacific Cycle
Encyclopedia
For the Taiwan-based folding bicycle
Folding bicycle
A folding bicycle is a bicycle designed to fold into a compact form, facilitating transport and storage. When folded, the bikes can be more easily carried into buildings and workplaces or onto public transportation or more easily stored in compact living quarters or aboard a car, boat or plane...

 company see: Pacific Cycles
Pacific Cycles
For the American bicycle import company see: Pacific CyclePacific Cycles is a Taiwan bicycle manufacturing company based in Hsin Wu, Taoyuan, Taiwan...



Pacific Cycle, Inc. is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 bicycle
Bicycle
A bicycle, also known as a bike, pushbike or cycle, is a human-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A person who rides a bicycle is called a cyclist, or bicyclist....

 importer and distributor founded in 1977 by Chris Hornung. The company owns the following brands; Schwinn, Mongoose
Mongoose (bicycles)
Mongoose is a brand name of performance bicycles originally designed, manufactured, and sold by BMX Products, Inc. Mongoose merged in 2001 with Pacific Cycle, a subsidiary of Dorel Industries. It produces several models of BMX, mountain bikes, and street bicycles, making ample use of light weight...

, Roadmaster
Roadmaster (bicycles)
Roadmaster is an American bicycle brand currently owned by Pacific Cycle, who in turn is owned by Dorel Industries of Canada.-History:In 1936 Roadmaster Bicycles are first introduced by the Cleveland Welding Company...

 DYNO (formerly part of GT
GT Bicycles
GT Bicycles is a large American manufacturer of road, mountain, and bmxbicycles. The company was founded in 1979 by Gary Turner, a welding engineer and Richard Long, a bike shop owner. The company merged with Schwinn in 1998, but the conglomerate went bankrupt in 2001, and was acquired by Pacific...

), InSTEP, Pacific Outdoors, Powerlite and Cannondale. Pacific Cycle also markets bicycles under its own name. Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world. Alice Tillett became the President of Pacific Cycle in 2008.

In December 2000, Pacific acquired the bicycle division of Brunswick Corporation and as part of the acquisition, the company obtained control of the Mongoose
Mongoose (bicycles)
Mongoose is a brand name of performance bicycles originally designed, manufactured, and sold by BMX Products, Inc. Mongoose merged in 2001 with Pacific Cycle, a subsidiary of Dorel Industries. It produces several models of BMX, mountain bikes, and street bicycles, making ample use of light weight...

 and Roadmaster
Roadmaster (bicycles)
Roadmaster is an American bicycle brand currently owned by Pacific Cycle, who in turn is owned by Dorel Industries of Canada.-History:In 1936 Roadmaster Bicycles are first introduced by the Cleveland Welding Company...

 brands. Mongoose had maintained a strong reputation for quality and performance, particularly among younger, BMX enthusiasts. Mongoose has recently been introduced into the mass channel.

In 2001 Pacific purchased the bicycle assets of Schwinn/GT Corporation and obtained control of the Schwinn and GT brands. Schwinn Motor Scooters were introduced in 2005.

U.S. distribution channels include local bike shop
Local bike shop
A local bike shop or local bicycle shop is a small business specializing in bicycle sale, maintenance and parts. The expression distinguishes small bicycle shops from large chains and mail-order or online vendors is abbreviated LBS...

s and mass-market retailers such as Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

, Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

, Kmart
Kmart
Kmart, sometimes styled as "K-Mart," is a chain of discount department stores. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and...

 and Toys "R" Us; sporting goods chains such as Dick's Sporting Goods
Dick's Sporting Goods
Dick's Sporting Goods, Inc. , or Dick's, is a Fortune 500 American corporation in the sporting goods and retail industries.The company's headquarters are on the grounds of Pittsburgh International Airport in Findlay Township near Pittsburgh, Pennsylvania. Dick's has 451 stores in 42 states as of...

, Academy Sports, Sports Authority
Sports Authority
The Sports Authority, Inc. is one of the largest sporting goods retailers in the United States. It is headquartered in Englewood, Colorado, and operates more than 460 stores in 45 U.S...

 and, Dunham's Sports
Dunham's Sports
Dunham's Sports is a regional sporting goods superstore chain owned by Dunham's Athleisure Corporation, with stores located in the Midwestern United States. The chain specializes in athletic equipment, clothing, and other sports-related items...

, as well as Canadian Tire
Canadian Tire
Canadian Tire Corporation, Limited is one of Canada's 60 largest publicly traded companies. The firm operates an inter-related network of businesses engaged in retailing hardgoods, apparel and petroleum as well as financial and automotive services, employing more than 58,000 people across Canada...

 in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. In the motorsports category, Pacific Cycle sells through the motor sports dealer channel.

The company's headquarters are in Madison, Wisconsin
Madison, Wisconsin
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....

, with corporate branch offices in Olney, Illinois
Olney, Illinois
Olney is a city in Richland County, Illinois, United States. The population was 8,631 at the 2000 census. It is the county seat of Richland County.-History:...

 (former home of Roadmaster). They also operate distribution centers in Olney, IL, Vacaville, Callifornia and Rancho Cucamonga, California
Rancho Cucamonga, California
Rancho Cucamonga is a suburban city in San Bernardino County, California. As of the 2010 census, the city had a population of 165,269, up from 127,743 at the 2000 census. L. Dennis Michael was elected as Mayor on November 2, 2010. Jack Lam is the City Manager...

.

In 2004 Pacific Cycle was acquired by Dorel Industries
Dorel Industries
Dorel Industries Inc. is a Canadian company, based in Montreal, Quebec, which designs and manufactures for three areas: juvenile, home furnishings and recreational/leisure. It was formed in 1987 as a result of a merger between Dorel Co. Ltd., founded in 1962 by Leo Schwartz and Ridgewood...

 from the private equity firm Wind Point Partners
Wind Point Partners
Wind Point Partners is a private equity firm focused on growth capital investments in middle-market companies across a range of industries.The firm, which is based in Chicago, Illinois and Southfield, Michigan, was founded in 1984...

.

In June 2008, Pacific Cycle acquired the assets of PTI Sports, a leading U.S. designer, manufacturer and distribution of bicycle parts, helmets and other accessories.

In July 2009, Pacific acquired the assets of Iron Horse Bicycle and obtained control of the brand.

Brands

  • Schwinn
  • Mongoose
    Mongoose (bicycles)
    Mongoose is a brand name of performance bicycles originally designed, manufactured, and sold by BMX Products, Inc. Mongoose merged in 2001 with Pacific Cycle, a subsidiary of Dorel Industries. It produces several models of BMX, mountain bikes, and street bicycles, making ample use of light weight...

  • InSTEP
  • Kid Trax
  • Playsafe
  • Pacific
  • Roadmaster
    Roadmaster (bicycles)
    Roadmaster is an American bicycle brand currently owned by Pacific Cycle, who in turn is owned by Dorel Industries of Canada.-History:In 1936 Roadmaster Bicycles are first introduced by the Cleveland Welding Company...

  • DYNO
  • Powerlite
  • Cannondale
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