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PVR (Priya Village Roadshow)
Encyclopedia
Priya Village Roadshow Cinemas is one of the largest cinema chains in India
. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited
in 1995 with 60:40 ratio, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket
, India's first multiplex
. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems.
A distributor of Hollywood films put him in touch with Village Roadshow, which wanted to expand in India. Although it was initially undertaken to renovate the Vasant Vihar hall and to convert Priya into a multiplex, but Ajay Bijli began to look for another location and zeroed in on Anupam, in South Delhi’s Saket area, which was dilapidated. Bijli took it on lease and converted it into a four-plex, sowing the seeds of the multiplex phenomenon in the country.
In 2003, Renuka Ramnath, the head of private equity fund ICICI Venture, took the final call in favour of investing Rs 40 crore in Bijli’s PVR Ltd in March 2003 when Australia’s Village Roadshow, had decided to pull out of India and 17 other countries.
and NCR
with 37 screens in 13 multiplexes. PVR also has a strong presence inChennai
, Lucknow
, Indore
, Hyderabad, and Bangalore
. It is expanding to other parts of the country, especially in Mumbai
with openings of PVR Juhu, where there are many other established multiplex. After the tremendous success of Cinema Europa in Delhi, PVR Cinemas has introduced the concept of luxury viewing to Bangalore as well. PVR also currently operates India's largest multiplex, PVR Bangalore, which has 11 screens multiplex which includes two ultra premium cinemas known as the Gold Class and two luxurious auditoriums called Cinema Europa.
PVR recently launched its premium brand, PVR Premiere, targeted at urban consumers in metros, with the opening of PVR Select Citywalk in Select Citywalk
. The company operates two other brands, PVR Talkies, the no-frills cinemas for consumers in tier II cities and the original PVR Cinemas targeted at the urban & semi-urban consumers. PVR additionally plans to invest Rs 300-400 crore to open 250 screens by 2010.
Delhi
Gurgaon
Lucknow
Mumbai
Latur
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited
Village Roadshow Limited
Village Roadshow Limited is an Australian media company with interests in cinema, theme parks, film production and distribution. The company is a publicly listed entity on the Australian Securities Exchange...
in 1995 with 60:40 ratio, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket
Saket (Delhi)
Saket, is an upmarket residential colony located in the South Delhi district, of Delhi, India. The neighborhood is named after the city of Ayodhya, an ancient, religiously significant city in Uttar Pradesh. It falls under the Hauz Khaz subdistrict of the South Delhi district; district head quarter...
, India's first multiplex
Multiplex (movie theater)
A multiplex is a movie theater complex with multiple screens, typically three or more. They are usually housed in a specially designed building. Sometimes, an existing venue undergoes a renovation where the existing auditoriums are split into smaller ones, or more auditoriums are added in an...
. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems.
History of PVR
Story has it that the Devil Struck Twice the Bijli Family, the owners of the PVRs. In 1992, Ajay Bijli's father died at the age of 60. Then in 1994, a fire broke out in the family's trucking company's godown spread over 1,00,000 square feet. Although he lost heavily, he had a road that he could tread... that of the running the family's movie hall business.A distributor of Hollywood films put him in touch with Village Roadshow, which wanted to expand in India. Although it was initially undertaken to renovate the Vasant Vihar hall and to convert Priya into a multiplex, but Ajay Bijli began to look for another location and zeroed in on Anupam, in South Delhi’s Saket area, which was dilapidated. Bijli took it on lease and converted it into a four-plex, sowing the seeds of the multiplex phenomenon in the country.
In 2003, Renuka Ramnath, the head of private equity fund ICICI Venture, took the final call in favour of investing Rs 40 crore in Bijli’s PVR Ltd in March 2003 when Australia’s Village Roadshow, had decided to pull out of India and 17 other countries.
PVR Locations
As of April 2010, PVR has a total of 142 screens in 33 multiplexes across India. PVR commands a significant presence in New DelhiNew Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...
and NCR
National Capital Region (India)
The National Capital Region in India is a name for the conurbation or metropolitan area which encompasses the entire National Capital Territory of Delhi as well as urban areas ringing it in neighbouring states of Haryana, Uttarakhand, Uttar Pradesh and Rajasthan...
with 37 screens in 13 multiplexes. PVR also has a strong presence inChennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...
, Lucknow
Lucknow
Lucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....
, Indore
Indore
Indore is one of the major city in India, the largest city and commercial center of the state of Madhya Pradesh in central India. Indore is located 190 km west of the state capital Bhopal. According to the 2011 Indian census, Indore city has a population of 1,960,631...
, Hyderabad, and Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...
. It is expanding to other parts of the country, especially in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
with openings of PVR Juhu, where there are many other established multiplex. After the tremendous success of Cinema Europa in Delhi, PVR Cinemas has introduced the concept of luxury viewing to Bangalore as well. PVR also currently operates India's largest multiplex, PVR Bangalore, which has 11 screens multiplex which includes two ultra premium cinemas known as the Gold Class and two luxurious auditoriums called Cinema Europa.
PVR recently launched its premium brand, PVR Premiere, targeted at urban consumers in metros, with the opening of PVR Select Citywalk in Select Citywalk
Select Citywalk
Select Citywalk is a premier shopping mall located in the Saket District Centre, in Saket, New Delhi. The . retail development is spread over and includes a multiplex, serviced apartments, offices and public spaces. The mall was developed by Select Infrastructure, a joint venture between the...
. The company operates two other brands, PVR Talkies, the no-frills cinemas for consumers in tier II cities and the original PVR Cinemas targeted at the urban & semi-urban consumers. PVR additionally plans to invest Rs 300-400 crore to open 250 screens by 2010.
DelhiDelhiDelhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census...
- PVR Priya, Vasant Vihar (01 screen)
- PVR Rivoli, Cannaught Palace (01 screen)
- PVR Select Citywalk, Saket (06 screens)
- PVR Vikaspuri (03 screens)
- PVR Naraina (04 screens)
- PVR Prashant Vihar (02 screens)
- PVR Saket (04 Screens)
- PVR Plaza, Cannaught Palace (01 Screen)
Ghaziabad
- PVR East Delhi Mall, Kaushambi (3 screens)
- PVR Ghaziabad, Opulent Mall,(3 Screens)
- PVR Ghaziabad, Mahagun Mall ( 4 Screens )
GurgaonGurgaonGurgaon is the second largest city in the Indian state of Haryana. Gurgaon is the industrial and financial center of Haryana. It is located 30 km south of national capital New Delhi, about 10 kilometers from Dwarka Sub City and 268 km south of Chandigarh, the state capital...
- PVR Ambience Mall (7 screens)
- PVR Sahara Mall (2 screens)
- PVR Gurgaon, MGF Metropolitan Mall (7 screens)
LucknowLucknowLucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....
- PVR Lucknow, Sahara Ganj Mall (4 screens)
- PVR Phoenix United, Phoenix United Mall (6 screens)
Hyderabad
- PVR Hyderabad, The Hyderabad Central Mall (5 screens)
MumbaiMumbaiMumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
- PVR Juhu, Dynamix Mall (5 screens)
- PVR Mulund, Nirmal Lifestyle (6 screens)
- PVR Goregaon, Oberoi Mall (6 screens)
- PVR Phoenix Mills, Lower Parel (7 screens)
LaturLaTurLa Tur was a Mexican airline that operated from 1988 until 1992 when it was taken over by TAESA.-Company history:Set up in 1988 to help develop the tourist market, La Tur began operations using McDonnell Douglas MD-83 aircraft. One year later, the Airbus A300-600 was introduced for flights to Europe...
, MaharashtraMaharashtraMaharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...
- PVR Latur (3 screens)
Amritsar
- Maiden Mall, (5 screens) Airport Road & PVR cinemall (6 screens)Ran.avn, PVR CINEPLAZA (4 scn),Alfaone(pvr),city(10 screens,1 open screen)airport road