Omotesando
Encyclopedia
is an avenue, subway station and neighborhood in the Minato
Minato, Tokyo
is one of the 23 special wards of Tokyo, Japan. As of 1 March 2008, it had an official population of 217,335 and a population density of 10,865 persons per km². The total area is 20.34 km².Minato hosts 49 embassies...

 and Shibuya
Shibuya, Tokyo
is one of the 23 special wards of Tokyo, Japan. As of 2008, it has an estimated population of 208,371 and a population density of 13,540 persons per km². The total area is 15.11 km²....

 wards in Tokyo stretching from Harajuku
Harajuku
Harajuku is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward of Tokyo, Japan....

 station, the foot of the famous Takeshita Street
Takeshita Street
is a pedestrian-only street lined with fashion boutiques, cafes and restaurants in Harajuku in Tokyo, Japan. Stores on Takeshita Street include major chains such as The Body Shop, McDonald's and 7-Eleven, but most of the businesses are small independent shops that carry an array of styles...

, to Aoyama-dori where Omotesandō station can be found. Zelkova
Zelkova
Zelkova is a genus of six species of deciduous trees in the elm family Ulmaceae, native to southern Europe, and southwest and eastern Asia. They vary in size from shrubs to large trees up to 35 m tall . The leaves are alternate, with serrated margins, and a symmetrical base to the leaf blade...

 trees line both sides of the avenue. Around 100,000 cars drive down the main street daily.

Omotesandō was originally created as the to Meiji Shrine
Meiji Shrine
', located in Shibuya, Tokyo, is the Shinto shrine that is dedicated to the deified spirits of Emperor Meiji and his wife, Empress Shōken.-History:...

, when the Shrine was dedicated in the Taishō era.

Today, Omotesandō is known as one of the foremost 'architectural showcase' streets in the world, featuring a multitude of fashion flagship stores designed by internationally renowned architects within a short distance of each other. These include the Louis Vuitton store (Jun Aoki, 2002) Prada building (Herzog & de Meuron
Herzog & de Meuron
Herzog & de Meuron Architekten, BSA/SIA/ETH is a Swiss architecture firm, founded and headquartered in Basel, Switzerland in 1978. The careers of founders and senior partners Jacques Herzog , and Pierre de Meuron , closely paralleled one another, with both attending the Swiss Federal Institute of...

, 2003), Tod's (Toyo Ito
Toyo Ito
is a Japanese architect known for creating conceptual architecture, in which he seeks to simultaneously express the physical and virtual worlds. He is a leading exponent of architecture that addresses the contemporary notion of a "simulated" city, and has been called "one of the world's most...

, 2004), Dior (SANAA, 2004), Omotesandō Hills (Tadao Ando
Tadao Ando
is a Japanese architect whose approach to architecture was once categorized by Francesco Dal Co as critical regionalism. Ando has led a storied life, working as a truck driver and boxer prior to settling on the profession of architecture, despite never having taken formal training in the field...

, 2005) and Gyre (MVRDV
MVRDV
MVRDV is a Rotterdam, Netherlands-based architecture and urban design practice founded in 1991. The name is an acronym for the founding members: Winy Maas , Jacob van Rijs and Nathalie de Vries...

, 2007), amongst others.

It is known as an upscale shopping area featuring several international brand outlets, ranging from Louis Vuitton and Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...

 to the more affordable Gap
Gap (clothing retailer)
The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta. As of September 2008,...

, The Body Shop
The Body Shop
The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company...

, Zara
Zara (clothing)
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and...

, and others. Omotesandō is also home to the famous Japanese toy store Kiddyland, a well known and extremely trendy shopping center geared primarily toward young women Laforet
Laforet
Department Store and Museum is a department store and museum located in the Harajuku commercial and entertainment district of the Shibuya neighborhood, in Tokyo, Japan, on one of Harajuku's most famous intersections....

, Oriental Bazaar, and Gold's Gym
Gold's Gym
Gold's Gym International, Inc. is an international chain of co-ed fitness centers originally started in California by Joe Gold. Each gym features a wide array of exercise equipment, group exercise classes and personal trainers to assist clients...

. It is sometimes referred to as "Tokyo's Champs-Élysées
Champs-Élysées
The Avenue des Champs-Élysées is a prestigious avenue in Paris, France. With its cinemas, cafés, luxury specialty shops and clipped horse-chestnut trees, the Avenue des Champs-Élysées is one of the most famous streets and one of the most expensive strip of real estate in the world. The name is...

". Its latest development, Omotesandō Hills
Omotesando Hills
Omotesando Hills was built in 2005, in a series of Tokyo urban developments by Mori Building. It occupies a two hundred and fifty meter stretch of Omotesandō, a famous shopping and residential road in Aoyama sometimes termed Tokyo's Champs-Élysées...

, opened in 2006. Omotesandō's side streets feature a range of trendy cafes, bars, and restaurants, as well as boutique stores specialising in everything from handbags to postcards to vintage glass bottles.

Every year Omotesandō is the venue for Tokyo's Saint Patrick's Day
Saint Patrick's Day
Saint Patrick's Day is a religious holiday celebrated internationally on 17 March. It commemorates Saint Patrick , the most commonly recognised of the patron saints of :Ireland, and the arrival of Christianity in Ireland. It is observed by the Catholic Church, the Anglican Communion , the Eastern...

Parade.

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