Nrc.next
Encyclopedia
nrc•next is a Dutch
daily newspaper
published in the Netherlands
by NRC Media
. The first edition was released on March 14, 2006. nrc•next is a morning edition tabloid, and its primary target group are young higher educated
people.
In April 2006 it became known that daily circulation had increased from an initial 70,000 to 125,000, mainly because of the 45,000 subscriptions. The publisher, however, warned that these figures could not be interpreted as predicting the eventual success of the paper.
In May 2006 it was announced that the paid-for daily circulation has increased to 90,000. nrc•next indicates that it has 25,000 regular subscriptions and 12,000 trial subscriptions. Additionally 30,000 copies where sold in around 6500 locations and 10,000 in controlled circulation. The target daily circulation of 80,000 at the end of December 2008 remained in place. Circulation in 209 stood at 75,000, putting it in 10th position among the Dutch national dailies.
A comparable initiative was launched in Flanders
, Belgium
: De Standaard Espresso: a lighter version of the newspaper of record
De Standaard
. After disappointing sales it was withdrawn from circulation after just 7 months.
) readers in the 25-34 age group, most of whom currently do not read a newspaper, or only the free tabloids Metro
and Spits
. Secondarily, nrc•next aims at the 20-39 age group.
nrc•next cooperates closely with the evening newspaper NRC Handelsblad
, but has its own independent editors
. About 60% of the content of nrc•next is taken from the NRC, the paper using a team of thirty people to reformulate its contents to a format more suitable for a younger audience. Furthermore the nrc•next is supplemented with graphics, columns, comics and puzzles.
The newspaper is intended for "the new generation of interested media-users who use news and information in a different way", according to NRC executive editor Folkert Jensma. The news is delivered in concise format, because it is assumed that the readers have already picked up the basics from other sources. For the same reason, some news items are not covered at all. Background, analysis and opinion are thus the main focus of the paper.
The paper is only published on Monday to Friday. It is marketed as a competitor for freesheets or, as the publishers claimed at the launch, it is "a newspaper for people who don't read paid newspapers." It costs one euro and ten cents, less than other paid newspapers. Regular readers can take a weekday subscription, or they can opt for a subscription for of nrc•next on weekdays and the NRC Handelsblad on Saturday.
Dutch language
Dutch is a West Germanic language and the native language of the majority of the population of the Netherlands, Belgium, and Suriname, the three member states of the Dutch Language Union. Most speakers live in the European Union, where it is a first language for about 23 million and a second...
daily newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
published in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
by NRC Media
NRC Handelsblad
NRC Handelsblad, often abbreviated to NRC, is a daily evening newspaper published in the Netherlands by NRC Media. The newspaper was created on October 1, 1970, from merger of the Nieuwe Rotterdamsche Courant and Algemeen Handelsblad . In 2006 a morning newspaper, nrc•next, was launched...
. The first edition was released on March 14, 2006. nrc•next is a morning edition tabloid, and its primary target group are young higher educated
Higher education
Higher, post-secondary, tertiary, or third level education refers to the stage of learning that occurs at universities, academies, colleges, seminaries, and institutes of technology...
people.
History
The newspaper was launched on March 14, 2006.In April 2006 it became known that daily circulation had increased from an initial 70,000 to 125,000, mainly because of the 45,000 subscriptions. The publisher, however, warned that these figures could not be interpreted as predicting the eventual success of the paper.
In May 2006 it was announced that the paid-for daily circulation has increased to 90,000. nrc•next indicates that it has 25,000 regular subscriptions and 12,000 trial subscriptions. Additionally 30,000 copies where sold in around 6500 locations and 10,000 in controlled circulation. The target daily circulation of 80,000 at the end of December 2008 remained in place. Circulation in 209 stood at 75,000, putting it in 10th position among the Dutch national dailies.
A comparable initiative was launched in Flanders
Flanders
Flanders is the community of the Flemings but also one of the institutions in Belgium, and a geographical region located in parts of present-day Belgium, France and the Netherlands. "Flanders" can also refer to the northern part of Belgium that contains Brussels, Bruges, Ghent and Antwerp...
, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
: De Standaard Espresso: a lighter version of the newspaper of record
Newspaper of record
Newspaper of record is a term that may refer either to any publicly available newspaper that has been authorized by a government to publish public or legal notices , or any major newspaper that has a large circulation and whose editorial and news-gathering functions are considered professional and...
De Standaard
De Standaard
De Standaard is a Flemish daily newspaper published in Belgium by Corelio . Circulation was about 102.280 in 2007. It was traditionally a Christian-Democratic paper, associated with the Christian-Democratic and Flemish Party, and in opposition to the Socialist Flemish daily De Morgen...
. After disappointing sales it was withdrawn from circulation after just 7 months.
Formula
The newspaper aims at young, well-educated (HBO or UniversityUniversity
A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is an organisation that provides both undergraduate education and postgraduate education...
) readers in the 25-34 age group, most of whom currently do not read a newspaper, or only the free tabloids Metro
Metro International
Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...
and Spits
Spits
Sp!ts, pronounced Spits, is a tabloid format newspaper freely distributed in trains, trams and buses in the Netherlands. Its competitors are Metro and De Pers....
. Secondarily, nrc•next aims at the 20-39 age group.
nrc•next cooperates closely with the evening newspaper NRC Handelsblad
NRC Handelsblad
NRC Handelsblad, often abbreviated to NRC, is a daily evening newspaper published in the Netherlands by NRC Media. The newspaper was created on October 1, 1970, from merger of the Nieuwe Rotterdamsche Courant and Algemeen Handelsblad . In 2006 a morning newspaper, nrc•next, was launched...
, but has its own independent editors
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
. About 60% of the content of nrc•next is taken from the NRC, the paper using a team of thirty people to reformulate its contents to a format more suitable for a younger audience. Furthermore the nrc•next is supplemented with graphics, columns, comics and puzzles.
The newspaper is intended for "the new generation of interested media-users who use news and information in a different way", according to NRC executive editor Folkert Jensma. The news is delivered in concise format, because it is assumed that the readers have already picked up the basics from other sources. For the same reason, some news items are not covered at all. Background, analysis and opinion are thus the main focus of the paper.
The paper is only published on Monday to Friday. It is marketed as a competitor for freesheets or, as the publishers claimed at the launch, it is "a newspaper for people who don't read paid newspapers." It costs one euro and ten cents, less than other paid newspapers. Regular readers can take a weekday subscription, or they can opt for a subscription for of nrc•next on weekdays and the NRC Handelsblad on Saturday.
External links
- nrc.next – official website
- Weblog Next