No Fear
Encyclopedia
No Fear is a lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo
, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drink
s under the same brand, in a joint venture with Pepsi
. The company currently employs about 450 people. On February 25, 2011 they filed for Chapter 11 bankruptcy.
The shirts feature existential
slogans or quotes that tout the virtues of extreme sports. The themes: fear of death, lack of laziness, contempt for social norms and the law.
. Flavors and versions currently consist of:
No Fear is the official energy drink of the World Extreme Cagefighting
, and sponsors fighter Urijah Faber.
In Europe they are making a different variety called Extreme Energy in partnership with UK based Aimia Foods. The drink is produced in the Netherlands.
On February 12, 2008 World Extreme Cagefighting
announced that the No Fear Energy Drink brand has entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership has begun with an event that took place in Albuquerque, New Mexico the next day.
No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said
. It has also sponsored Team Pacquiao
on many occasions.
Brian Simo
Brian Simo is a race car driver from Carlsbad, California, USA. On the NASCAR circuits, he is a road course ringer who races selected road course races. He drove the #33 Korbel Chevrolet for Richard Childress Racing at Infineon Raceway in the NASCAR Nextel Cup Series in 2005, recording a top ten...
, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drink
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
s under the same brand, in a joint venture with Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
. The company currently employs about 450 people. On February 25, 2011 they filed for Chapter 11 bankruptcy.
Clothing
No Fear T-shirts were very popular in the mid-1990s.The shirts feature existential
Existentialism
Existentialism is a term applied to a school of 19th- and 20th-century philosophers who, despite profound doctrinal differences, shared the belief that philosophical thinking begins with the human subject—not merely the thinking subject, but the acting, feeling, living human individual...
slogans or quotes that tout the virtues of extreme sports. The themes: fear of death, lack of laziness, contempt for social norms and the law.
No Fear Energy
No Fear began distributing a No Fear Energy drink through partnership with SoBeSoBe
SoBe is a brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products...
. Flavors and versions currently consist of:
- Original (grapefruit)
- Sugar Free
- Motherload (berry)
- Bloodshot (orange/dragonfruit)
No Fear is the official energy drink of the World Extreme Cagefighting
World Extreme Cagefighting
World Extreme Cagefighting was an American mixed martial arts promotion. It was purchased by Zuffa, LLC, the parent company of Ultimate Fighting Championship , in 2006. In its final incarnation, it was made up of 3 weight classes: 135, 145 and 155 lbs. To accommodate the smaller...
, and sponsors fighter Urijah Faber.
In Europe they are making a different variety called Extreme Energy in partnership with UK based Aimia Foods. The drink is produced in the Netherlands.
Promotion
No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:- Mixed Martial Arts event
- Motocross event
- Surfing trip to Hawaii
- Concert tour with Lamb of GodLamb of God (band)Lamb of God is an American heavy metal band from Richmond, Virginia. Formed in 1994, the group consists of vocalist Randy Blythe, guitarists Mark Morton and Willie Adler, bassist John Campbell, and drummer Chris Adler...
.
On February 12, 2008 World Extreme Cagefighting
World Extreme Cagefighting
World Extreme Cagefighting was an American mixed martial arts promotion. It was purchased by Zuffa, LLC, the parent company of Ultimate Fighting Championship , in 2006. In its final incarnation, it was made up of 3 weight classes: 135, 145 and 155 lbs. To accommodate the smaller...
announced that the No Fear Energy Drink brand has entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership has begun with an event that took place in Albuquerque, New Mexico the next day.
No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said
Boris Said
Boris Said is an American race car driver from Carlsbad, California but considers his hometown to be Stamford, Connecticut. His father, Bob Said, was a Formula One race driver and US Olympic bobsled driver in 1968 and 1972. He drove the #26 Ford Fusion for Latitude 43 Motorsports in the NASCAR...
. It has also sponsored Team Pacquiao
Manny Pacquiao
Emmanuel "Manny" Dapidran Pacquiao, PLH is a Filipino professional boxer and politician. He is the first eight-division world champion; having won six world titles, as well as the first to win the lineal championship in four different weight classes. He was named "Fighter of the Decade" for the...
on many occasions.