Nihon Ethics of Video Association
Encyclopedia
The , usually abbreviated as Viderin (official) or Biderin (both: ), was a Japan
ese video
rating organization. NEVA was founded in 1972 and had its headquarters in the Chūō
ward
of Tokyo
. It was a voluntary organization to ensure adherence to Japanese obscenity
laws which prohibit any display of genitals
. This is accomplished by a mosaic pixelation applied to videos for sale in Japan and the NEVA seal is placed on all videos produced by member studios, which included the larger and older adult video studios in Japan, including h.m.p.
, Kuki Inc.
, and Alice Japan
belonged to NEVA. In recent years, the mosaic has been digitally applied and has become more transparent and in June 2007 some restrictions (such as showing pubic hair) were lifted by NEVA.
In response, on August 23, 2007 the Tokyo Metropolitan police
raided the offices of NEVA and several AV studios (including h.m.p.) and confiscated videos as part of an investigation of video producers and distributors suspected of distributing obscene material depicting genitals. At the beginning of March 2008, five members of NEVA, including, , the former C.E.O. of h.m.p. and one of the board members of NEVA, and the head of the inspection division, were arrested for the sale and distribution of indecent material because the digital mosaic used was too revealing. In April 2008, NEVA announced it would be forming a new organization to provide reforms and uniform screening practices for videos.
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese video
Video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...
rating organization. NEVA was founded in 1972 and had its headquarters in the Chūō
Chuo, Tokyo
is one of the 23 special wards that form the heart of Tokyo, Japan. The ward refers to itself as Chūō City in English.Its Japanese name literally means "Central Ward," and it is historically the main commercial center of Tokyo, although Shinjuku has risen to challenge it since the end of World War II...
ward
Special wards of Tokyo
The are 23 municipalities that together make up the core and the most populous part of Tokyo, Japan. Together, they occupy the land that was the city of Tokyo before it was abolished in 1943. The special wards' structure was established under the Japanese Local Autonomy Law and is unique to...
of Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
. It was a voluntary organization to ensure adherence to Japanese obscenity
Obscenity
An obscenity is any statement or act which strongly offends the prevalent morality of the time, is a profanity, or is otherwise taboo, indecent, abhorrent, or disgusting, or is especially inauspicious...
laws which prohibit any display of genitals
Sex organ
A sex organ, or primary sexual characteristic, as narrowly defined, is any of the anatomical parts of the body which are involved in sexual reproduction and constitute the reproductive system in a complex organism; flowers are the reproductive organs of flowering plants, cones are the reproductive...
. This is accomplished by a mosaic pixelation applied to videos for sale in Japan and the NEVA seal is placed on all videos produced by member studios, which included the larger and older adult video studios in Japan, including h.m.p.
H.m.p. (Japan)
h.m.p. is a Japanese company which is involved in adult entertainment including the production and sales of adult videos and the marketing of adult toys and sex aids.-Company information:...
, Kuki Inc.
Kuki Inc.
is a Japanese adult video company which has its headquarters in Ebisu Minami in the Shibuya ward of Tokyo. The company is involved in the production and distribution of videos, satellite and cable TV, and a large internet site, X CITY.-Company history:...
, and Alice Japan
Alice Japan
was established on April 4, 1986 as the adult video label for Japan Home Video .-Company information:The early AVs produced by JHV went under the Penguin label, the first title being the 30 minute long softcore Asobinasareya, Tadakurue starring Hidemi Nakajima released May 21, 1984 with...
belonged to NEVA. In recent years, the mosaic has been digitally applied and has become more transparent and in June 2007 some restrictions (such as showing pubic hair) were lifted by NEVA.
In response, on August 23, 2007 the Tokyo Metropolitan police
Tokyo Metropolitan Police Department
The Tokyo Metropolitan Police Department serves as the police force for the entire Tokyo metropolis. Founded in 1874, it is headed by a superintendent general, who is appointed by the National Public Safety Commission and approved by the prime minister.The Metropolitan Police, with a staff of more...
raided the offices of NEVA and several AV studios (including h.m.p.) and confiscated videos as part of an investigation of video producers and distributors suspected of distributing obscene material depicting genitals. At the beginning of March 2008, five members of NEVA, including, , the former C.E.O. of h.m.p. and one of the board members of NEVA, and the head of the inspection division, were arrested for the sale and distribution of indecent material because the digital mosaic used was too revealing. In April 2008, NEVA announced it would be forming a new organization to provide reforms and uniform screening practices for videos.
See also
- CensorshipCensorshipthumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...
- Censorship in JapanCensorship in JapanIn Japan, Article 21 of the Japanese Constitution guarantees freedom of expression and prohibits formal censorship. What censorship does exist is often carried out through Article 175 of the Criminal Code of Japan...
- Computer Entertainment Rating OrganizationComputer Entertainment Rating OrganizationThe is a Japanese entertainment rating organization based in Tokyo. rating video game content in console games with levels of rating that informs the customer of the nature of the product and for what age group it is suitable...
—the Japanese rating system for video games - EirinEirinis the abbreviated name for , Japan's movie regulator. Eirin was established on the model of the American Motion Picture Producers and Distributors of America's Production Code Administration in June, 1949, on the instructions of the US occupation force...
—the Japanese film rating organization - Motion picture rating systemMotion picture rating systemA motion picture rating system is designated to classify films with regard to suitability for audiences in terms of issues such as sex, violence, substance abuse, profanity, impudence or other types of mature content...
- Pornography in JapanPornography in JapanPornography in Japan.-Before the 20th century:Shunga or pornographic wood-block pictures were printed with all imaginable situations. These often took the form of a book with sentences to describe verbal utterances of the partners, as well as to offer brief descriptions of a scene...