Nidar
Encyclopedia
Nidar is a Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

 producer and distributor of confectionery
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

. Nidar's candy factory is located in Trondheim
Trondheim
Trondheim , historically, Nidaros and Trondhjem, is a city and municipality in Sør-Trøndelag county, Norway. With a population of 173,486, it is the third most populous municipality and city in the country, although the fourth largest metropolitan area. It is the administrative centre of...

, Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

. It is part of the Orkla Group
Orkla Group
Orkla Group is a Norwegian industrial conglomerate operating in the Nordic region, Eastern Europe, Asia and the US. The company's main divisions are branded consumer goods, aluminium solutions, materials, associates and financial investments.-Operations:...

.

The company is one of the leading distributor of sweets to the Norwegian marketplace, selling sweets for over NOK
Norwegian krone
The krone is the currency of Norway and its dependent territories. The plural form is kroner . It is subdivided into 100 øre. The ISO 4217 code is NOK, although the common local abbreviation is kr. The name translates into English as "crown"...

 1 billion in 2003, with approx. 600 employees. In January, 2005, the company had a market share of 31.4%.

Nidar produces chocolate, sugar products, confectionery candy, marzipan and pastilles, in addition to having responsibility of distribution and sales of Wrigley
Wm. Wrigley Jr. Company
The William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging...

 chewing gum and sweets in the Norwegian marketplace. Among their most known and popular brands include: Stratos, Laban, Troika
Troika (confection)
Troika is a chocolate-based confection made by Nidar AS of Trondheim, Norway . It consists of three distinct layers, hence the name Troika. The top layer is soft raspberry jelly, the middle layer is truffle, and the bottom one is marzipan. It is also covered with dark chocolate...

, Crispo, NERO
NERO (confectionery)
NERO is a chocolate and Liqouricebased confection made by Nidar AS of Trondheim, Norway. It consists of a liquorice based jelly with additional aniseed and fennel oil flavourings. It is covered in a layer of 45% dark chocolate. The bar commonly retails for 10 Norwegian kroner.-External links:* in...

, Smash!
Smash! (chocolate)
Smash! is a Norwegian chocolate snack produced by Nidar. It consists of salted corn cores covered by milk chocolate, producing a salt & sweet, light & crisp combination. It is available in one flavour, in three sizes: a small bag of 100 grams, a large bag of 230 grams and a chocolate bar...

, Doc' Halslinser (with or without liquid core), New Energy, Bocca, Bamsemums
Bamsemums
Bamsemums is a bear shaped chocolate-covered marshmallow candy manufactured by Nidar in Trondheim, Norway.-Types of Bamsemums:*Bamsemums original *Bamsemums jelly *Bamsemums foam *Bamsemums banana...

, Smørbukk, Mokka Trøffel, Mokka Bønner, Nidar Julemarsipan, Extra, Krembanan
Krembanan
Krembanan is a chocolate-banana candy bar in the shape of a banana, made by Nidar, a Norwegian producer and distributor of sweets based in Trondheim, Norway....

 and Kremtopper.

Nidar was established in 1912 and still based out of Trondheim, Norway. The company went through several acquisitions and mergers in the 1970s, and as such carries on the products and traditions of three other Norwegian candy companies:
  • Kiellands Fabrikker A/S, Oslo, est. 1891
  • Lorentz Erbe & Søn A/S, Trondheim, est. 1899
  • Bergene A/S, Oslo, est. 1906

External links

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