The New India Assurance Building is an art deco

Art Deco

Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...

 office building made of reinforced concrete and designed by Master, Sarhe and Bhuta, with artistic designer N.G. Parsare. It was constructed in 1936 in Mumbai

Mumbai

Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

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Architecture

The building's art deco architectural style combines modern art deco features with a modified classicism, evidenced in the strong vertical ribs of the facade that give the building a monumental appearance, making it seem larger than it is in reality. Included in the design was a modern forced air cooling system with centralized duct work. Projecting surfaces on the eastern and western sides protect windows from the sun. To deal with potential power failures, the windows were constructed to open and close.