Nattavud Pimpa
Encyclopedia
Nattavud Pimpa (born March 31, 1974) is an education
and management
academic and researcher at RMIT University. He has published extensively in the area of marketing education and comparative education.
Dr. Pimpa earned his BA in English from Chulalongkorn University
, Master of Business from Victoria University, Australia
, and Ph.D. in international education
Monash University
. His PhD thesis is on international marketing for education services from Australia.
Dr. Pimpa is currently a senior lecturer in international management and leadership
at the School of Management, RMIT University
in Melbourne, Australia. He conducted a number of international research project on leadership in South East Asia, CSR and multi-national corporations, and transnational education. Most of his research publications focus on cross-cultural issues in business, education and organisational settings.
His key articles on international education were published in international journals such as Higher Education, 'Journal of Studies in International Education' or 'Educational Research for Policy and Practice'.
From 2008, Dr. Pimpa's research and publications have expanded from marketing
of international education to leadership
in education, internationalization of the business programs in Australia and Asia-Pacific, terrorism
and trade barriers in international trade among ASEAN nations. He won several research grants from the Accounting and Finance Association of Australian and New Zealand for his project on "online education and cultural engagement among business students." Later in 2008, he was appointed a s a Victoria state representative for the [Australia and New Zealand Comparative and International Education Society].
In June 2010, he launched a new book entitled "Global Marketing for Australian Education: Lessons and Strategies." The book focuses on history and marketing of international education in Australian higher education. In this book, he argues that international education has become a global industry, driven by aggressive marketing overseas of degree programs by universities worldwide. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future.
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
and management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
academic and researcher at RMIT University. He has published extensively in the area of marketing education and comparative education.
Dr. Pimpa earned his BA in English from Chulalongkorn University
Chulalongkorn University
Chulalongkorn University is the oldest university in Thailand and is the country's highest ranked university. It now has nineteen faculties and institutes. Regarded as the best and most selective university in Thailand, it consistently attracts top students from around the country...
, Master of Business from Victoria University, Australia
Victoria University, Australia
Victoria University is a multi-sector tertiary institution based in Melbourne, Australia with 10 campuses.VU offers qualifications in higher education, vocational education , and short courses...
, and Ph.D. in international education
International education
International education can mean many different things and its definition is debated. Some have defined two general meanings according to its involvement of students...
Monash University
Monash University
Monash University is a public university based in Melbourne, Victoria. It was founded in 1958 and is the second oldest university in the state. Monash is a member of Australia's Group of Eight and the ASAIHL....
. His PhD thesis is on international marketing for education services from Australia.
Dr. Pimpa is currently a senior lecturer in international management and leadership
Leadership
Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task". Other in-depth definitions of leadership have also emerged.-Theories:...
at the School of Management, RMIT University
RMIT University
RMIT University is an Australian public university located in Melbourne, Victoria. It has two branches, referred to as RMIT University in Australia and RMIT International University in Vietnam....
in Melbourne, Australia. He conducted a number of international research project on leadership in South East Asia, CSR and multi-national corporations, and transnational education. Most of his research publications focus on cross-cultural issues in business, education and organisational settings.
Published works
- Marketing Like a Profession (2005)
- Global Marketing for Australian Education (2010)
His key articles on international education were published in international journals such as Higher Education, 'Journal of Studies in International Education' or 'Educational Research for Policy and Practice'.
From 2008, Dr. Pimpa's research and publications have expanded from marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
of international education to leadership
Leadership
Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task". Other in-depth definitions of leadership have also emerged.-Theories:...
in education, internationalization of the business programs in Australia and Asia-Pacific, terrorism
Terrorism
Terrorism is the systematic use of terror, especially as a means of coercion. In the international community, however, terrorism has no universally agreed, legally binding, criminal law definition...
and trade barriers in international trade among ASEAN nations. He won several research grants from the Accounting and Finance Association of Australian and New Zealand for his project on "online education and cultural engagement among business students." Later in 2008, he was appointed a s a Victoria state representative for the [Australia and New Zealand Comparative and International Education Society].
In June 2010, he launched a new book entitled "Global Marketing for Australian Education: Lessons and Strategies." The book focuses on history and marketing of international education in Australian higher education. In this book, he argues that international education has become a global industry, driven by aggressive marketing overseas of degree programs by universities worldwide. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future.
External links
- http://www.monash.edu.au/pubs/monmag/issue11-2003/teaching/nanti.html
- http://www.rmit.edu.au/browse;ID=escgmb6qzvrhz
- http://th.wikipedia.org/wiki/อัจฉริยะข้ามคืน_ล้านที่_19Category:1974 births
- http://www.opednews.com/articles/Is-it-the-Class-Warfare-in-by-Nattavud-Pimpa-100527-124.html