National Narrowcasting Network
Encyclopedia
National Narrowcasting Network LLC
or N³ is a U.S.
company based in Memphis, Tennessee
, which installs LCD television
monitors in public places and broadcast
s television commercials to them. At a cost of 10,000 U.S. dollars each, the company recoups its investment
in the units by keeping 90% of the advertising
revenue
it earns, paying the other 10% as rent
to the owner of the space.
As a test market
, N³ has installed about 40 of the units in bathroom
s of bar
s and nightclub
s in metro Atlanta
. It intends to expand to hotel
s, theme parks, student centers, liquor stores, and even banks. The chief demographic is ages 21 to 35.
Besides Atlanta, tests have also been conducted in Los Angeles
and San Francisco, with plans for New York, Dallas, Chicago
, and Miami.
N³ has also installed the device
s in MARTA
stations (Atlanta's metro
transit system).
Atlanta's Titan Network LLC has provided consulting
, market research
, public relations
and advertising for N³.
Limited liability company
A limited liability company is a flexible form of enterprise that blends elements of partnership and corporate structures. It is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions...
or N³ is a U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
company based in Memphis, Tennessee
Memphis, Tennessee
Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
, which installs LCD television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
monitors in public places and broadcast
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
s television commercials to them. At a cost of 10,000 U.S. dollars each, the company recoups its investment
Investment
Investment has different meanings in finance and economics. Finance investment is putting money into something with the expectation of gain, that upon thorough analysis, has a high degree of security for the principal amount, as well as security of return, within an expected period of time...
in the units by keeping 90% of the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
it earns, paying the other 10% as rent
Renting
Renting is an agreement where a payment is made for the temporary use of a good, service or property owned by another. A gross lease is when the tenant pays a flat rental amount and the landlord pays for all property charges regularly incurred by the ownership from landowners...
to the owner of the space.
As a test market
Test market
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out...
, N³ has installed about 40 of the units in bathroom
Bathroom
A bathroom is a room for bathing in containing a bathtub and/or a shower and optionally a toilet, a sink/hand basin/wash basin and possibly also a bidet....
s of bar
Bar (establishment)
A bar is a business establishment that serves alcoholic drinks — beer, wine, liquor, and cocktails — for consumption on the premises.Bars provide stools or chairs that are placed at tables or counters for their patrons. Some bars have entertainment on a stage, such as a live band, comedians, go-go...
s and nightclub
Nightclub
A nightclub is an entertainment venue which usually operates late into the night...
s in metro Atlanta
Metro Atlanta
The Atlanta metropolitan area or metro Atlanta, officially designated by the US Census Bureau as the Atlanta-Sandy Springs-Marietta Metropolitan Statistical Area, is the most populous metro area in the U.S. state of Georgia and the ninth-largest metropolitan statistical area in the United States...
. It intends to expand to hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...
s, theme parks, student centers, liquor stores, and even banks. The chief demographic is ages 21 to 35.
Besides Atlanta, tests have also been conducted in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
and San Francisco, with plans for New York, Dallas, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, and Miami.
N³ has also installed the device
Information appliance
In general terms, an information appliance or information device is any machine or device that is usable for the purposes of computing, telecommunicating, reproducing, and presenting encoded information in myriad forms and applications....
s in MARTA
Metropolitan Atlanta Rapid Transit Authority
The Metropolitan Atlanta Rapid Transit Authority or MARTA is the principal rapid-transit system in the Atlanta metropolitan area and the ninth-largest in the United States. Formed in 1971 as strictly a bus system, MARTA operates a network of bus routes linked to a rapid transit system consisting...
stations (Atlanta's metro
Rapid transit
A rapid transit, underground, subway, elevated railway, metro or metropolitan railway system is an electric passenger railway in an urban area with a high capacity and frequency, and grade separation from other traffic. Rapid transit systems are typically located either in underground tunnels or on...
transit system).
Atlanta's Titan Network LLC has provided consulting
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
, market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and advertising for N³.