National Beverage
Encyclopedia
National Beverage Corp. is a second tier U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 beverage developer, manufacturer, and distributor based in Fort Lauderdale
Fort Lauderdale, Florida
Fort Lauderdale is a city in the U.S. state of Florida, on the Atlantic coast. It is the county seat of Broward County. As of the 2010 census, the city had a population of 165,521. It is a principal city of the South Florida metropolitan area, which was home to 5,564,635 people at the 2010...

, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

 focused on flavored soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

s. National Beverage Corp. is ranked by Beverage Digest
Beverage Digest
Beverage Digest is a privately owned publication covering the global non-alcoholic beverage industry. It is free of advertising, relying on subscription revenue. The newsletter was founded in 1982 and publishes 22 regular issues a year...

 as the fifth-largest soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

 in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

.

History

The company was formed in 1985 by Nick A. Caporella to fend off an unwanted acquision by Victor Posner
Victor Posner
Victor Posner was an American businessman. He was known as one of the highest paid business executives of his generation. He was a pioneer of the leveraged buyout.-Career:...

 of Burnup & Sims Inc., an installer of cable television and telecommunications systems, through trading stock between the two companies to reduce Posner's ownership level. Caporella, now having an additional company, needed to have a business to go with it and acquired Shasta
Shasta (soft drink)
Shasta Beverages is a U.S. soft drink manufacturer, which markets a value-priced soft drink line with a wide variety of soda flavors, under the brand name Shasta Soda. The company name is derived from Mount Shasta and an associated spring.- History :...

 Beverages from Sara Lee Corporation in 1985 for $40 million USD in cash and Burnup & Sims shares. In order to make National a major player Caporella purchased Faygo
Faygo
Faygo or Faygo Pop is a soft drink brand headquartered in Detroit, Michigan. It is distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States...

, a Midwest regional soft drink manufacturer, from Tree Sweet Products Corp. With its twelve bottling plants, National subsidiaries branch out into bottling store brands.

In 1991, National Beverage went public to sell Burnup & Sims's shares in National Beverage which was partially successful. A Burnup & Sims stock holder sued due to Caporella's salary from Burnup and percentage of revenue from National Beverage, forcing Caporella to spend less time managing the company. In the early 1990s, Spree, an all-natural, carbonated soft drink, and Big Shot, a regional, multiflavored soft drink line, were acquired. In 1992, the US Navy contracted for the manufacture of "Sea", their ship store's brand. In the mid-1990s, juice producer, Everfresh Beverages Inc. and WinterBrook Corp., a carbonated and still water producer, became subsidiaries of National. WinterBrook brought three brands to the National Beverage group of companies: Cascadia, WinterBrook Clear, and LaCROIX.

Brands

  • Faygo
    Faygo
    Faygo or Faygo Pop is a soft drink brand headquartered in Detroit, Michigan. It is distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States...

  • Shasta
    Shasta (soft drink)
    Shasta Beverages is a U.S. soft drink manufacturer, which markets a value-priced soft drink line with a wide variety of soda flavors, under the brand name Shasta Soda. The company name is derived from Mount Shasta and an associated spring.- History :...

  • Everfresh
  • La Croix Sparkling Water
    La Croix Sparkling Water
    La Croix is a sparkling water beverage distributed by the Sundance Beverage Company, part of National Beverage Corp. which also makes Shasta soda, Faygo, and Ohana Punch, in Warren, MI. It comes in six flavors: regular, berry, coconut, cran-raspberry, lemon, lime, orange, and grapefruit...

  • Rip It
    Rip It
    Rip It is an energy drink that is produced and distributed by National Beverage Corp., maker of Shasta and Faygo. It is National Beverage Corp.'s first energy drink....

  • ClearFruit
  • Mr. Pure
  • Ritz
  • Crystal Bay
  • Cascadia Sparkling Clear
  • Ohana
  • Big Shot
  • St. Nick's
  • Double Hit
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