La Croix is a sparkling water beverage distributed by the Sundance Beverage Company, part of National Beverage Corp. which also makes Shasta soda, Faygo

Faygo

Faygo or Faygo Pop is a soft drink brand headquartered in Detroit, Michigan. It is distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States...

, and Ohana Punch, in Warren, MI. It comes in six flavors: regular, berry, coconut, cran-raspberry, lemon, lime, orange, and grapefruit. Alaska Airlines

Alaska Airlines

Alaska Airlines is an airline based in the Seattle suburb of SeaTac, Washington in the United States. The airline originated in 1932 as McGee Airways. After many mergers with and acquisitions of other airlines, including Star Air Service, it became known as Alaska Airlines in 1944...

, Continental Airlines

Continental Airlines

Continental Airlines was a major American airline now merged with United Airlines. On May 3, 2010, Continental Airlines, Inc. and UAL, Inc. announced a merger via a stock swap, and on October 1, 2010, the merger closed and UAL changed its name to United Continental Holdings, Inc...

, Northwest Airlines

Northwest Airlines

Northwest Airlines, Inc. was a major United States airline founded in 1926 and absorbed into Delta Air Lines by a merger approved on October 29, 2008, making Delta the largest airline in the world...

, Southwest Airlines

Southwest Airlines

Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...

 and United Airlines

United Airlines

United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees (which includes the entire holding company United Continental...

 offer La Croix on their flights.

The product experienced a sharp increase in sales after a nationwide recall of Perrier

Perrier

Perrier is a brand of bottled mineral water made from a spring in Vergèze in the Gard département of France. The spring is naturally carbonated...

 brand cardbonated water in the United States in early 1990. La Croix was originally marketed by G. Heileman Brewing Company

G. Heileman Brewing Company

The G. Heileman Brewing Company of La Crosse, Wisconsin, USA, was a brewery firm that operated in 1858-1996. It was acquired in the latter year by Stroh's, and its independent existence ended...

.