Naked Eye Research
Encyclopedia
Overview
Naked Eye is a research company based in the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
that specialises in video ethnography
Video ethnography
Video ethnography is the video recording of the stream of activity of subjects in their natural setting, in order to experience, interpret, and represent culture and society.Schaeffer, Joseph H. "Videotape: New Techniques of Observation and Analysis in Anthropology." In Principles of Visual...
as a means of helping companies and organisations design human-centred products and services, and to develop their communications and behavioural programmes. Ethnography
Ethnography
Ethnography is a qualitative method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group...
is a form of research that involves observing and describing how people from particular cultural groups respond to different situations in which they find themselves.
History
Founded in 2003, Naked Eye became part of Chime Communications plc in 2008. Chime is the holding company for several public relations, research, advertising and marketing firms.Key People
Naked Eye was founded by Nick Leon, who studied psychology at degree level and gained an MSc in ErgonomicsErgonomics
Ergonomics is the study of designing equipment and devices that fit the human body, its movements, and its cognitive abilities.The International Ergonomics Association defines ergonomics as follows:...
from University College London
University College London
University College London is a public research university located in London, United Kingdom and the oldest and largest constituent college of the federal University of London...
before starting his career as a user-centred designer. In 2000, he started working as an ethnographer and soon became a passionate advocate of documentary film-making as a means of capturing and understanding people’s lives. To date he has managed a range of public and private sector projects for organisations including GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
and Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
. He is a visiting lecturer to MA Design students at Central Saint Martins College of Art & Design, and has led workshops and presented papers on ethnographic research at international conferences including ESOMAR, EPIC
EPIC
-Technology:* Explicitly parallel instruction computing, a design philosophy based on VLIW used in Itanium CPUs* EPIC , Executive-Process/Interactive Control, for artificial intelligence studies* Electromagnetic Personal Interdiction Control...
, the British Healthcare Business Intelligence Association and the Market Research Society.
Awards
Recent awards include the Keith Munro Award for Best Presented Paper at the 2010 British Healthcare Business Intelligence Association conference with co-presenters Jeremy Fazal (AstraZenecaAstraZeneca
AstraZeneca plc is a global pharmaceutical and biologics company headquartered in London, United Kingdom. It is the world's seventh-largest pharmaceutical company measured by revenues and has operations in over 100 countries...
), Brent Hooper (McKinsey & Co) and Nigel Griffiths (Insight Research Group)
Clients
Naked Eye has clients across a range of different sectors including government, pharmaceuticals, charities, food, consumer, mobile and telecommunications.- AstraZenecaAstraZenecaAstraZeneca plc is a global pharmaceutical and biologics company headquartered in London, United Kingdom. It is the world's seventh-largest pharmaceutical company measured by revenues and has operations in over 100 countries...
- Food Standards AgencyFood Standards AgencyThe Food Standards Agency is a non-ministerial government department of the Government of the United Kingdom. It is responsible for protecting public health in relation to food throughout the United Kingdom and is led by a board appointed to act in the public interest...
- Astellas PharmaAstellas Pharmais a Japanese pharmaceutical company, formed on 1 April 2005 from the merger of and .Astellas' franchise areas are urology, immunology , dermatology, cardiology, and infectious disease...
- GlaxoSmithKlineGlaxoSmithKlineGlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
- UnileverUnileverUnilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
- Transport for LondonTransport for LondonTransport for London is the local government body responsible for most aspects of the transport system in Greater London in England. Its role is to implement the transport strategy and to manage transport services across London...