Mymuesli
Encyclopedia
mymuesli is the first company that allowed customers to create their own breakfast cereals, or "muesli
", hence the company's name "mymuesli". They were not among the first to apply the concept of mass customization
to food but they were the first to be successful. Several other companies tried to copy the mass customisation model that is already very popular in many other industries. It is where you can pick your own combination of preset ingredients (ex: for a car it would be the color, the interior, the sports or luxury package, etc.) to have it fit more closely to your needs. Almost all car and computer companies such as Dell
or BMW
have applied this concept for a long time.
What is special about this case is that it is the first time a food company using mass customization was successful. General Mills
also tried to set up a custom cereal website but it failed mainly due to its very high cost and a nonreceptive public. This is one of the advantages of mass customization and their business model, customization with very low cost. Many companies have copied the business model very closely in America and across Europe such as Chocomize, Chocri, Mixmygranola or Meli Muesli. Dr. Frank Piller, a leading German expert in the field and administrator of Mass Customization & Open Innovation News, often cites mymuseli as a successful business model founded on mass customisation.
This was noticed by several organisations in Germany and the success of this business model has opened the flood gates for a new host of ecommerce entrepreneurs.
Muesli
Muesli is a popular breakfast cereal based on uncooked rolled oats, fruit and nuts. It was developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital...
", hence the company's name "mymuesli". They were not among the first to apply the concept of mass customization
Mass customization
Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom output...
to food but they were the first to be successful. Several other companies tried to copy the mass customisation model that is already very popular in many other industries. It is where you can pick your own combination of preset ingredients (ex: for a car it would be the color, the interior, the sports or luxury package, etc.) to have it fit more closely to your needs. Almost all car and computer companies such as Dell
Dell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
or BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
have applied this concept for a long time.
What is special about this case is that it is the first time a food company using mass customization was successful. General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
also tried to set up a custom cereal website but it failed mainly due to its very high cost and a nonreceptive public. This is one of the advantages of mass customization and their business model, customization with very low cost. Many companies have copied the business model very closely in America and across Europe such as Chocomize, Chocri, Mixmygranola or Meli Muesli. Dr. Frank Piller, a leading German expert in the field and administrator of Mass Customization & Open Innovation News, often cites mymuseli as a successful business model founded on mass customisation.
This was noticed by several organisations in Germany and the success of this business model has opened the flood gates for a new host of ecommerce entrepreneurs.