MyThings
Encyclopedia
myThings is a personalized retargeting
provider whose solution enables online advertisers to create relevant, personalized online display ads (banners
), in real time, for visitors who have left their website without completing a purchase, as they continue to surf the web. Personalized retargeting
is a form of online targeted advertising
by which online advertising
is delivered to consumers based on previous Internet actions that did not in the past result in a conversion.
The company maintains that by reintroducing relevant product or service offers, users will greatly increase online purchases (conversions) and click through rates. Additional research from comScore
follows this school of thought, demonstrating the retargeting can generate over 1000% increase in brand related searches.
myThings was the first company in Europe to offer online retailers with a CPA
based business model in which advertisers only pay for conversions. myThings also supports traditional CPM
and CPC
models.
industry throughout Europe. myThings has offices in UK, France, Germany, Italy, Spain, Benelux and Japan. Its solutions are used by customers in 12 countries including Asia (China, Japan) and Eastern Europe.
In 2010, myThings partnered with Affiliate Window
to present the first CPA
based affiliate retargeting solution on the market that integrates into advertisers' existing affiliate tags. The solution won the Econsultancy
Award in Affiliate Marketing
in March 2011.
, analytics platforms and advertising agencies. Customers include Orange Mobile, PriceMinister
, Microsoft Store
, MisterGooddeal, Telecom Italia
and Booking.com.
venture capital
firm T-Venture invested $6 million in myThings alongside previous backers, Accel Partners
, Carmel Ventures
, Dot Corp and GP Bullhound
.
According to "All Things Digital
", other companies considered competition in the CPC retargeting field include Criteo.
and is in full compliance with international regulations and the EU standards of privacy. The company is a signatory of the IAB
EU framework presented to the UK Government as self-regulatory measures on behalf of the behavioral targeting
industry. The UK government has recently expressed its support of the framework.
myThings technology utilizes cookies
in the delivery of advertisements. The cookies
do not collect any Personally Identifiable Information (PII)
. Prospects are informed on how the Retargeting service works, and are able to Opt-Out
of myThings’s services at any time.
Innovation Award for affiliate marketing in partnership with Affiliate Window
, the largest independent affiliate marketing
company in the UK.
In partnership with Commission Junction
, myThings was also shortlisted for the A4U awards in 4 categories: Affiliate Marketing innovation, Best 3rd party application, Best new entrant and Best retail advertiser with Hotel Chocolat
. The company was recently nominated by Media Momentum as one of the top 50 fastest growing digital media companies in Europe.
Personalized retargeting
Personalized retargeting is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase...
provider whose solution enables online advertisers to create relevant, personalized online display ads (banners
Web banner
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser...
), in real time, for visitors who have left their website without completing a purchase, as they continue to surf the web. Personalized retargeting
Personalized retargeting
Personalized retargeting is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase...
is a form of online targeted advertising
Targeted advertising
Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, purchase history, or observed behavior....
by which online advertising
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
is delivered to consumers based on previous Internet actions that did not in the past result in a conversion.
The company maintains that by reintroducing relevant product or service offers, users will greatly increase online purchases (conversions) and click through rates. Additional research from comScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
follows this school of thought, demonstrating the retargeting can generate over 1000% increase in brand related searches.
myThings was the first company in Europe to offer online retailers with a CPA
Cost Per Action
Cost Per Action or CPA is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement....
based business model in which advertisers only pay for conversions. myThings also supports traditional CPM
Cost Per Mille
Cost per mille , also called cost ‰ and cost per thousand , is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers...
and CPC
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
models.
History
Founded in 2005, myThings is a dynamic player in the online display advertising, e-commerce and affiliate marketingAffiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
industry throughout Europe. myThings has offices in UK, France, Germany, Italy, Spain, Benelux and Japan. Its solutions are used by customers in 12 countries including Asia (China, Japan) and Eastern Europe.
In 2010, myThings partnered with Affiliate Window
Affiliate Window
Affiliate Window is an internet marketing company specialising in affiliate marketing.The company was established in 2000 by Kevin Brown as one of the UK's first CPA affiliate networks. Affiliate Window and buy.at are owned by ....
to present the first CPA
Cost Per Action
Cost Per Action or CPA is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement....
based affiliate retargeting solution on the market that integrates into advertisers' existing affiliate tags. The solution won the Econsultancy
Econsultancy
Econsultancy, founded in 1999, is a UK company providing training, reports, research, case studies, buyers guides and advice for the digital marketing sector. The CEO and co-founder of Econsultancy is author, Ashley Friedlein. There is also an active jobs board. Econsultancy has over 100,000...
Award in Affiliate Marketing
Affiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
in March 2011.
Partnerships
myThings has over 200 partnerships with online retailers and brands, leading European affiliate networksAffiliate networks
An affiliate network acts as an intermediary between publishers and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website , and allows websites offering affiliate programs to reach a larger audience...
, analytics platforms and advertising agencies. Customers include Orange Mobile, PriceMinister
Priceminister
PriceMinister is the French company behind the online electronic commerce website PriceMinister.com, ranking 2nd amongst French e-shopping sites....
, Microsoft Store
Microsoft Store
The Microsoft Store consists of fourteen retail stores and an online shopping site, and is owned and operated by Microsoft, dealing in computers, computer software and consumer electronics...
, MisterGooddeal, Telecom Italia
Telecom Italia
Telecom Italia is the largest Italian telecommunications company, also active in the media and manufacturing industries. Now a private concern listed on the Borsa Italiana, it was founded in 1994 by the merger of several state-owned telecommunications companies, the most important of which was...
and Booking.com.
Product
myThings offers adaptive retargeting ads generated in real-time, for each user based on previous interactions with the advertiser’s website. Each ad is optimized to maximum relevancy for the user.Funding
In January 2011, Deutsche Telekom’sDeutsche Telekom
Deutsche Telekom AG is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Europe....
venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...
firm T-Venture invested $6 million in myThings alongside previous backers, Accel Partners
Accel Partners
Accel Partners is a global venture and growth equity firm funding companies from inception through the growth stage.The firm is based in Palo Alto, California with major offices in Bangalore, Beijing, London, and Shanghai....
, Carmel Ventures
Carmel Ventures
Carmel Ventures, established in 2000, is an Israeli venture capital fund with over $600 million under management. Carmel is focused on early stage companies in the fields of Software, Internet, Media, Communications, Semiconductors, and Consumer Electronics....
, Dot Corp and GP Bullhound
GP Bullhound
GP Bullhound is a privately held investment banking firm providing advice on mergers & acquisitions and institutional capital-raising to emerging growth companies in the Technology sector.- History :...
.
According to "All Things Digital
All Things Digital
AllThingsD.com is an online publication that specializes in technology and startup company news, analysis and coverage. It was founded as an extension of the D: All Things Digital conference in 2007 by Kara Swisher and Walt Mossberg....
", other companies considered competition in the CPC retargeting field include Criteo.
Privacy
myThings is an active member of the Interactive Advertising Bureau (IAB)Interactive Advertising Bureau
The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United...
and is in full compliance with international regulations and the EU standards of privacy. The company is a signatory of the IAB
Interactive Advertising Bureau
The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United...
EU framework presented to the UK Government as self-regulatory measures on behalf of the behavioral targeting
Behavioral targeting
Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select...
industry. The UK government has recently expressed its support of the framework.
myThings technology utilizes cookies
HTTP cookie
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is used for an origin website to send state information to a user's browser and for the browser to return the state information to the origin site...
in the delivery of advertisements. The cookies
HTTP cookie
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is used for an origin website to send state information to a user's browser and for the browser to return the state information to the origin site...
do not collect any Personally Identifiable Information (PII)
Personally identifiable information
Personally Identifiable Information , as used in information security, is information that can be used to uniquely identify, contact, or locate a single person or can be used with other sources to uniquely identify a single individual...
. Prospects are informed on how the Retargeting service works, and are able to Opt-Out
Opt-out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This ability is usually associated with direct marketing campaigns such as telemarketing, e-mail marketing, or direct mail. A list of those who have opted-out is called a...
of myThings’s services at any time.
Achievements
In March 2011, myThings won the EconsultancyEconsultancy
Econsultancy, founded in 1999, is a UK company providing training, reports, research, case studies, buyers guides and advice for the digital marketing sector. The CEO and co-founder of Econsultancy is author, Ashley Friedlein. There is also an active jobs board. Econsultancy has over 100,000...
Innovation Award for affiliate marketing in partnership with Affiliate Window
Affiliate Window
Affiliate Window is an internet marketing company specialising in affiliate marketing.The company was established in 2000 by Kevin Brown as one of the UK's first CPA affiliate networks. Affiliate Window and buy.at are owned by ....
, the largest independent affiliate marketing
Affiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
company in the UK.
In partnership with Commission Junction
Commission Junction
Commission Junction is an online advertising company owned by ValueClick and operating in the affiliate marketing industry. The company is the largest affiliate network in North America and operates worldwide. Among the top 500 retailers using 3rd party affiliate marketing software, 62% are powered...
, myThings was also shortlisted for the A4U awards in 4 categories: Affiliate Marketing innovation, Best 3rd party application, Best new entrant and Best retail advertiser with Hotel Chocolat
Hotel Chocolat
Hotel Chocolat is a British chocolatier and cocoa grower, with 55 stores in the United Kingdom and 5 stores within the U.S.A. and the Middle East.To this day, Hotel Chocolat are the only company in the United Kingdom to grow cocoa on their own plantation....
. The company was recently nominated by Media Momentum as one of the top 50 fastest growing digital media companies in Europe.