Econsultancy
Encyclopedia
Econsultancy, founded in 1999, is a UK
company providing training, reports, research, case studies, buyers guides and advice for the digital marketing
sector. The CEO and co-founder of Econsultancy is author, Ashley Friedlein. There is also an active jobs board. Econsultancy has over 100,000 members to date. In 2009, Econsultancy also launched an American
office, operating from New York.
Econsultancy won the Association of Online Publishers' award for Specialist Digital Publisher 2009.
tweets mentioning the company. Skittles
did something similar on their own homepage a few weeks later, causing some blogs to draw comparisons between the two. Econsultancy increased their Twitter followers by 200 within the first hour of the experiment. Subsequently, Twitter is the fourth largest referrer of traffic to their site. However some bloggers note the Twitter buzz fell away soon after launch.
Econsultancy is also one of the first companies to experiment with Twitter's Promoted Tweets' product and has over . Econsultancy is also active on and other social platforms.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
company providing training, reports, research, case studies, buyers guides and advice for the digital marketing
Digital marketing
Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
sector. The CEO and co-founder of Econsultancy is author, Ashley Friedlein. There is also an active jobs board. Econsultancy has over 100,000 members to date. In 2009, Econsultancy also launched an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
office, operating from New York.
Econsultancy won the Association of Online Publishers' award for Specialist Digital Publisher 2009.
Twitter Experiment
In February 2009, Econsultancy experimented with their home page by placing a feed of all TwitterTwitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
tweets mentioning the company. Skittles
Skittles (confectionery)
Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wm. Wrigley Jr. Company, a division of Mars, Inc. They have hard sugar shells which carry the letter S. The inside is mainly sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid,...
did something similar on their own homepage a few weeks later, causing some blogs to draw comparisons between the two. Econsultancy increased their Twitter followers by 200 within the first hour of the experiment. Subsequently, Twitter is the fourth largest referrer of traffic to their site. However some bloggers note the Twitter buzz fell away soon after launch.
Econsultancy is also one of the first companies to experiment with Twitter's Promoted Tweets' product and has over . Econsultancy is also active on and other social platforms.