Motivate Publishing is a company based in Dubai

Dubai

Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

 and Abu Dhabi

Abu Dhabi

Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...

, United Arab Emirates

United Arab Emirates

The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

. The company was established in 1979 by Ian Fairservice with the launch of What's On, the Gulf region's first English language magazine. Besides a wide range of magazines, the company publishes books on topics related to the heritage of the Persian Gulf

Persian Gulf

The Persian Gulf, in Southwest Asia, is an extension of the Indian Ocean located between Iran and the Arabian Peninsula.The Persian Gulf was the focus of the 1980–1988 Iran-Iraq War, in which each side attacked the other's oil tankers...

, as well as travel and city guides and children's titles. It also operates a cinema advertising company, Motivate Val Morgan and co-stages the annual Dubai Lynx International Advertising Festival

Dubai Lynx International Advertising Festival

The Dubai Lynx International Advertising Festival is a yearly event to award creative excellence in advertising and related fields in the Middle East and North Africa ....

 and awards, in a joint venture with the Cannes Lions International Advertising Festival

Cannes Lions International Advertising Festival

The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...

. Since 1982 Motivate Publishing has been operated in a partnership between Ian Fairservice and Obaid Humaid Al Tayer who is currently the UAE Minister of State for Finance.

Main publications

• What's On, monthly magazine. A guide to entertainment and leisure activities in the UAE. Launched in 1979.
• Emirates Woman, monthly magazine. Launched in 1981.
• Gulf Business, business magazine. Launched in 1996.
• Open Skies, in-flight magazine for Emirates Airlines. Two editions: English & Arabic.
• Identity, design & interiors magazine.
• Stuff magazine.
• Dubai Voyager, magazine for Dubai International Airport
  Dubai International Airport
  Dubai International Airport is an international airport serving Dubai, the largest city of the United Arab Emirates. It is a major aviation hub in the Middle East, and is the main airport of Dubai. It is situated in the Al Garhoud district, southeast of Dubai...
  
  .
• Hello! - Middle East edition.
• Campaign - Middle East edition.
• Golf Digest - Middle East edition.
• Jumeirah, magazine for Jumeirah Group hotels.

Motivate Publishing also runs the lovestyle.com online portal, launched in October 2010, which focuses on style in the middle east.

External links

• Official Site
• Company profile
• What's On magazine
• English language publisher thrives in UAE