is a confectionery

Confectionery

Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

 company in Tokyo, Japan, in operation since August 15, 1899. Their products include candy and other confectioneries. Morinaga has Ayumi Hamasaki

Ayumi Hamasaki

is a Japanese singer-songwriter, record producer, model, lyricist, and actress. Also called "Ayu" by her fans, Hamasaki has been dubbed the "Empress of Pop" because of her popularity and widespread influence in Japan and throughout Asia. Born and raised in Fukuoka, she moved to Tokyo at fourteen to...

 and Mao Asada

Mao Asada

is a Japanese figure skater.She is the 2010 Winter Olympic silver medalist, the 2008 & 2010 World champion, the 2008 & 2010 Four Continents champion, a two-time Grand Prix Final champion, the 2005 World Junior champion, the 2004–2005 Junior Grand Prix Final champion and a four-time Japanese...

 appear in their commercials.

In 1960, the company advertised that women should give chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

s to men on Valentine's Day

Valentine's Day

Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is named after one or more early Christian martyrs named Saint Valentine, and was established by Pope Gelasius I in 496...

. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)

External links

Morinaga & Company Morinaga & Company corporate profile