Moonfruit
Encyclopedia
Moonfruit is a UK
-based web hosting company. They employ a website construction tool called SiteMaker, which is intended to make website
creation simpler for people who do not have a high degree of technical knowledge.
, and was supported entirely by advertisements.
When the bubble burst, it became a subscription-based service. Later, the company was bought out by its London-based staff. The service is now in its fifth version, including a French language
version, with further languages to follow. Over 3.5 million websites have been built using Moonfruit’s point-and-click interface and drag-and-drop templates.
Turnover reached $1.9m in 2009, before shooting up to nearly $4m in 2010. Moonfruit is advertising both free and subscription-based accounts as of October 2011.
Twitter
In June 2009 Moonfruit began a promotional campaign using the viral power of Twitter's
trending topics. In celebration of their 10th birthday, they offered Twitter users the chance to win an Apple MacBook Pro
just by tweeting their tag; "#moonfruit". One PC
would be given away each day for 10 days to a random tweeter who had used the tag. This campaign was successful enough to keep the #moonfruit tag at the top of the trending topics for an entire week and garnered some media attention.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
-based web hosting company. They employ a website construction tool called SiteMaker, which is intended to make website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
creation simpler for people who do not have a high degree of technical knowledge.
History
Moonfruit was launched in January 2000 during the dot-com bubbleDot-com bubble
The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...
, and was supported entirely by advertisements.
When the bubble burst, it became a subscription-based service. Later, the company was bought out by its London-based staff. The service is now in its fifth version, including a French language
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...
version, with further languages to follow. Over 3.5 million websites have been built using Moonfruit’s point-and-click interface and drag-and-drop templates.
Turnover reached $1.9m in 2009, before shooting up to nearly $4m in 2010. Moonfruit is advertising both free and subscription-based accounts as of October 2011.
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
trending topics. In celebration of their 10th birthday, they offered Twitter users the chance to win an Apple MacBook Pro
MacBook Pro
The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. It replaced the PowerBook G4 and was the second model, after the iMac, to be announced in the Apple–Intel transition...
just by tweeting their tag; "#moonfruit". One PC
Personal computer
A personal computer is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end-user with no intervening computer operator...
would be given away each day for 10 days to a random tweeter who had used the tag. This campaign was successful enough to keep the #moonfruit tag at the top of the trending topics for an entire week and garnered some media attention.