Miele is a manufacturer of high-end domestic appliances
Major appliance
A major appliance, or domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation, whether in a household, institutional, commercial or industrial setting...

, commercial equipment and fitted kitchen
A kitchen is a room or part of a room used for cooking and food preparation.In the West, a modern residential kitchen is typically equipped with a stove, a sink with hot and cold running water, a refrigerator and kitchen cabinets arranged according to a modular design. Many households have a...

s, based in Gütersloh
Gütersloh is a city in North Rhine-Westphalia, in the area of Westphalia and the administrative region of Detmold. Gütersloh is the administrative centre for a district of the same name and has a population of 96,320 people.- Geography :...

, Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

. Miele has always been a family-owned and -run company, founded in 1899 by Carl Miele and Reinhard Zinkann.


Miele's first products were a cream separator, butter churn, and tub washing machine, under the Meteor brand. Carl Miele supervised manufacturing personally, and Reinhard Zinkann apprenticed and handled finances and sales.

The Míele trademark was used very early on and appeared consistently on all machines, nameplates, printed materials and advertising produced by the company. From the mid-1920s, great importance was attached to the trademark of a sloping dash as the dot on the "i".

The trademark has remained unchanged apart from three minor "face-lifts" to reflect contemporary tastes. A survey by the Süddeutsche Zeitung, one of Germany's leading daily newspapers, found that the "i" alone was sufficient to identify the Miele brand.

Miele exports products to many global markets and is represented in 37 countries. Miele's expansion into the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 came in 1983, when they established corporate headquarters in Somerset, New Jersey
Somerset, New Jersey
Somerset is a census-designated place and unincorporated area located at the easternmost section within Franklin Township, in Somerset County, New Jersey. At the 2000 United States Census, the CDP population was 23,040...

. They later relocated to a Michael Graves
Michael Graves
Michael Graves is an American architect. Identified as one of The New York Five, Graves has become a household name with his designs for domestic products sold at Target stores in the United States....

 designed headquarters building in Princeton
Princeton, New Jersey
Princeton is a community located in Mercer County, New Jersey, United States. It is best known as the location of Princeton University, which has been sited in the community since 1756...

 in March 1999. Currently products are manufactured in Germany, the Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....

 and Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

 and shipped to the United States, where there are showrooms in ten states.


Miele currently produces domestic appliances including laundry appliances; vacuum cleaners; dishwashers; rotary irons; built-in convection, steam, and speed ovens; hobs; cooker hoods; freestanding and built-in refrigerators, freezers, and wine coolers; and coffee systems. The company also produces commercial laundry equipment including wet cleaning machines, lab glassware washers, dental disinfectors, and medical equipment washers.

Miele's testing of their products is unbeatable in this market and equipment is built to last for at least 20 years.

Miele was presented with an award in Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

 on February 7, for being the most successful company in Germany in 2007. In the Best Company category, Miele beat last year's winner Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

, which placed second, and also Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....

, which came in third.

Rankings for this Best Brands prize are the result of representative market research covering such key criteria as current economic market success and brand recognition and popularity among consumers. Miele was recognized as Best Company and also achieved a top-five place in the category Best Product Brand. Miele also was honored as Best Domestic Appliance Brand in the UK by Which? in 2007 and again in 2008, being only one of two brands to win twice in a row. They have since won again in 2010.

In North America, Miele is marketed as a high-end major appliance
Major appliance
A major appliance, or domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation, whether in a household, institutional, commercial or industrial setting...

 brand. They compete against brands such as Kuppersbusch, Gaggenau
Gaggenau Hausgeräte GmbH
Gaggenau Hausgeräte GmbH is a German manufacturer of high-end home appliances. The company won at the 2008 IF Design Awards in every category in which it had nominations....

, Fagor
Fagor is a large domestic and commercial appliance manufacturer based in the Basque Country, Spain. It is run by the Mondragon Corporation and is one of the fastest growing businesses in European Union...

, Viking Range
Viking Range
Viking Range Corporation is a privately held company that manufactures ultra high-end professional kitchen appliances for home use. Viking originated the "professional" segment of kitchen appliances with its introduction of the first professional-grade range for home use in 1987...

, and Thermador
]Thermador is part of BSH Home Appliances Corporation, a fully owned subsidiary of BSH Bosch und Siemens Hausgeräte GmbH, the third largest appliance manufacturer in the world...


Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

 was the owner of a Miele washing machine, and publicly praised the firm's design philosophy.

The Best Company winner is determined based on the GfK Corporate Reputation measuring method. GfK is the leading market-research institute in Germany.

Miele positions itself at the upper end of the market for domestic appliances.


Miele's motto is Immer Besser, German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

for "Forever Better", "Always Better" and "Better and Better". Its slogan in the Netherlands has long been Er is geen betere (there is none better).

External links

Official websites:
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