MidwayUSA
Encyclopedia
MidwayUSA is a privately-held American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 retailer
Retailing
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 and wholesaler of various hunting
Hunting
Hunting is the practice of pursuing any living thing, usually wildlife, for food, recreation, or trade. In present-day use, the term refers to lawful hunting, as distinguished from poaching, which is the killing, trapping or capture of the hunted species contrary to applicable law...

 and gun-related products. The company is headquartered in Columbia
Columbia, Missouri
Columbia is the fifth-largest city in Missouri, and the largest city in Mid-Missouri. With a population of 108,500 as of the 2010 Census, it is the principal municipality of the Columbia Metropolitan Area, a region of 164,283 residents. The city serves as the county seat of Boone County and as the...

, Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

, and sells in the continental United States and internationally, through a separate division. The company markets online
Online shop
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce...

 and through mail-order catalogs.

History

MidwayUSA was incorporated in 1977 under the name of Ely Arms, Inc. and first operated as a gun shop located in Columbia. In 1979, the name was changed to Midway Arms, Inc. In June 1998, the MidwayUSA name came into use. The company has been under the continuous ownership and management of the Potterfield family from the beginning. MidwayUSA sponsors MidwayUSA's Wednesday Night at the Range on the Outdoor Channel.

Modern Management Practices

MidwayUSA is a proponent of the use of Modern Management Practices in business management. Modern Management Practices include Baldrige, Lean, ISO and Six Sigma
Six Sigma
Six Sigma is a business management strategy originally developed by Motorola, USA in 1986. , it is widely used in many sectors of industry.Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects and minimizing variability in manufacturing and...

. MidwayUSA received the Malcolm Baldrige National Quality Award
Malcolm Baldrige National Quality Award
The Malcolm Baldrige National Quality Award recognizes U.S. organizations in the business, health care, education, and nonprofit sectors for performance excellence. The Baldrige Award is the only formal recognition of the performance excellence of both public and private U.S. organizations given by...

 in 2009. One of five recipients in 2009, MidwayUSA was the only recipient in the Small Business category. The 2009 Baldrige National Quality Award was a follow-up to MidwayUSA’s receipt of the Missouri Quality Award from the Excellence in Missouri Foundation
Excellence in Missouri Foundation
The Excellence in Missouri Foundation was established in 1992 to administer the Missouri Quality Award program and to promote quality principles in business, education, government and health care throughout Missouri...

 in 2008. MidwayUSA has deployed both Lean and Six Sigma
Six Sigma
Six Sigma is a business management strategy originally developed by Motorola, USA in 1986. , it is widely used in many sectors of industry.Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects and minimizing variability in manufacturing and...

 practices internally and has received ISO Registration, receiving ISO 9001:2000 in 2008 and 9001:2008 in 2009. In 2011, MidwayUSA began using switch and bait practices through the approval of management. Currently MidwayUSA is under investigation by the Better Business Bureau.

NRA support

Larry and Brenda Potterfield created two programs and several educational endowments in the National Rifle Association
National Rifle Association
The National Rifle Association of America is an American non-profit 501 civil rights organization which advocates for the protection of the Second Amendment of the United States Bill of Rights and the promotion of firearm ownership rights as well as marksmanship, firearm safety, and the protection...

 (NRA) Foundation. Brenda also served as the Vice President of the NRA Foundation's Board of Trustees. Since 1992, MidwayUSA has asked customers to round up the total of each order and donate the change to the NRA/ILA. Since its inception, MidwayUSA has collected over US$4.7 million for the NRA/ILA National Endowment for the Protection of the 2nd Amendment
Second Amendment to the United States Constitution
The Second Amendment to the United States Constitution is the part of the United States Bill of Rights that protects the right of the people to keep and bear arms. It was adopted on December 15, 1791, along with the rest of the Bill of Rights.In 2008 and 2010, the Supreme Court issued two Second...

.

Friends of NRA was founded in 1992 with the establishment of the Columbia, Missouri chapter, and has expanded to over 1,020 chapters. The group holds its monthly meetings in the MidwayUSA building. Many MidwayUSA associates help with and attend the annual Friends of NRA fund-raising banquet.

Midway USA is an annual major sponsor of the NRA
National Rifle Association
The National Rifle Association of America is an American non-profit 501 civil rights organization which advocates for the protection of the Second Amendment of the United States Bill of Rights and the promotion of firearm ownership rights as well as marksmanship, firearm safety, and the protection...

 Bianchi Cup
The Bianchi Cup
The Bianchi Cup is the NRA National Action Pistol Championship, a major Action Pistol tournament held over three days in late May, in Columbia, Missouri at the Green Valley Rifle & Pistol Club. It has the largest purse of any tournament on the action pistol calendar and is the premier action...

, the National Action Pistol Championship.

MidwayUSA Foundation

Larry and Brenda Potterfield established the MidwayUSA Foundation, a 501(c)(3) not-for-profit, charitable organization, in 2007. The Potterfields began the Foundation as a result of their passion and interest in education for shooting, hunting, firearms safety and outdoor skills.

The Foundation’s largest fund is the Scholastic Shooting Trust (SST) Fund, an endowment to provide financial support for collegiate and high school shooting programs. The SST Fund, through its website, provides alumni and other interested parties of universities, colleges and high schools the ability to financially support a school's competitive shooting program or financially assist in the start-up of a scholastic shooting program. Donations provide immediate grant potential for a school's shooting program(s) along with sustained funding from the investment earnings of the fund.
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