Michael Nash
Encyclopedia
Michael Nash is a media executive and visionary who most recently served as Warner Music Group
Warner Music Group
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies...

's Executive Vice President of Digital Strategy and Business Development. In that role he oversaw digital music strategy, including new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...

 projects and strategic relationships with mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 companies, music download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

/streaming partners (such as Apple, Rhapsody
Rhapsody (online music service)
Rhapsody is an online music store subscription service, launched in December 2001, and available in the United States only. On April 6, 2010, Rhapsody officially declared its independence from RealNetworks. Downloaded files come with restrictions on their use, enforced by Helix, Rhapsody's version...

, Spotify
Spotify
Spotify is a Swedish-founded, UK-headquartered DRM-based music streaming service offering streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group, and Universal. Launched in October 2008 by Swedish startup Spotify AB, the service had...

, MySpace Music, Pandora and others) and social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 networks. Nash also managed the company’s negotiations with digital music service provider
Service provider
A service provider is an entity that provides services to other entities. Usually, this refers to a business that provides subscription or web service to other businesses or individuals. Examples of these services include Internet access, Mobile phone operators, and web application hosting...

s. He left the company in September 2011.

Warner Music Group

In 2006, Nash oversaw Warner Music Group’s partnership with YouTube that led WMG to become the first global media company to embrace monetization
Monetization
Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks...

 of user-generated content
User-generated content
User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...

. The partnership also established WMG’s model to derive revenue from WMG music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

s, which included WMG’s partnership with online video service, Hulu
Hulu
Hulu is a website and over-the-top subscription service offering ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, and Obstacle on October 20th 2011 Nickelodeon and CBS and many other...

. In 2008, WMG's Atlantic Records
Atlantic Records
Atlantic Records is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz...

 was cited by the New York Times as the first major label to report more than half of its U.S. recorded music revenue came from digital products.

Nash was responsible for WMG’s renegotiation with YouTube in 2009 that led to the creation of the WMG premium video platform and solidified WMG’s artist-first approach to online video content, including its embrace of social media. In 2010, Nash helped secure WMG’s advertising alliance with MTV Networks.

Career History

Labeled a “visionary” by The Atlantic Monthly
The Atlantic Monthly
The Atlantic is an American magazine founded in Boston, Massachusetts, in 1857. It was created as a literary and cultural commentary magazine. It quickly achieved a national reputation, which it held for more than a century. It was important for recognizing and publishing new writers and poets,...

, Nash has been a part of the media technology and innovation front for much of his career, including, between 1994 and 1997, as founder and CEO of Inscape
Inscape
Inscape is a concept derived by Gerard Manley Hopkins from the ideas of the medieval philosopher Duns Scotus.[Hopkins] felt that everything in the universe was characterized by what he called inscape, the distinctive design that constitutes individual identity. This identity is not static but...

, an interactive entertainment and games publishing joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 with WMG and HBO that won numerous product awards. In 1996, Entertainment Weekly
Entertainment Weekly
Entertainment Weekly is an American magazine, published by the Time division of Time Warner, that covers film, television, music, broadway theatre, books and popular culture...

 named him one of multimedia's ten most influential forward-thinking figures. Before that, Nash served as Director of the Criterion Collection, working closely with directors and artists such as Robert Altman
Robert Altman
Robert Bernard Altman was an American film director and screenwriter known for making films that are highly naturalistic, but with a stylized perspective. In 2006, the Academy of Motion Picture Arts and Sciences recognized his body of work with an Academy Honorary Award.His films MASH , McCabe and...

, David Bowie
David Bowie
David Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...

, Terry Gilliam
Terry Gilliam
Terrence Vance "Terry" Gilliam is an American-born British screenwriter, film director, animator, actor and member of the Monty Python comedy troupe. Gilliam is also known for directing several films, including Brazil , The Adventures of Baron Munchausen , The Fisher King , and 12 Monkeys...

, Louis Malle
Louis Malle
Louis Malle was a French film director, screenwriter, and producer. He worked in both French cinema and Hollywood. His films include Ascenseur pour l'échafaud , Atlantic City , and Au revoir, les enfants .- Early years in France :Malle was born into a wealthy industrialist family in Thumeries,...

, Nicolas Roeg
Nicolas Roeg
Nicolas Jack Roeg, CBE, BSC is an English film director and cinematographer.-Life and career:Roeg was born in London, the son of Mabel Gertrude and Jack Nicolas Roeg...

 and John Singleton. Prior to joining WMG, Nash was Executive Director of the Madison Project, a music industry-first digital distribution trial.

External links

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