Max Miedinger
Encyclopedia
Max Miedinger in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
- March 8, 1980, Zürich, Switzerland) was a Swiss
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
typeface designer
Typography
Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading , adjusting the spaces between groups of letters and adjusting the space between pairs of letters...
. He was famous for creating Helvetica
Helvetica
Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.-Visual distinctive characteristics:Characteristics of this typeface are:lower case:square dot over the letter i....
in 1957. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.
Between 1926 and 1930, Max was trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule
Kunstgewerbeschule
A Kunstgewerbeschule was the old name for an advanced school of applied arts in German-speaking countries. The first such schools were opened in Kassel in 1867 and Berlin and Munich in 1868 with other German towns following. They are now merged into universities....
in Zürich.
Later, he became a typographer for Globus department store's advertising studio in Zürich, and became a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basle, until 1956, where he became a freelance graphic artist in Zürich.
List of Designed fonts
- HelveticaHelveticaHelvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.-Visual distinctive characteristics:Characteristics of this typeface are:lower case:square dot over the letter i....
- Pro Arte
- Horizontal
- Swiss 921
- Swiss 721
- Monospace 821
- Miedinger
- Neue Haas Grotesk - Helvetica