Typography is the art and technique of arranging type
Typesetting is the composition of text by means of types.Typesetting requires the prior process of designing a font and storing it in some manner...

 in order to make language visible. The arrangement of type involves the selection of typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....

s, point size
Point (typography)
In typography, a point is the smallest unit of measure, being a subdivision of the larger pica. It is commonly abbreviated as pt. The point has long been the usual unit for measuring font size and leading and other minute items on a printed page....

, line length
Line length
In Typography Line length is the width occupied by a block of typeset text, measured in inches, picas and points. A block of text or paragraph has a maximum line length that fits a determined design....

, leading
In typography, leading refers to the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the formes to increase the vertical distance between lines of type...

 (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning
In typography, kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning is the adjustment of the space between individual letter forms vs. tracking which is the uniform adjustment of spacing applied over a...

). Type design
Type design
Type design is the art of designing typefaces.- History :Although the technology of printing text using movable type was invented in China, and despite the esteem which calligraphy held in that civilization, the vast number of Chinese characters meant that few distinctive, complete fonts could be...

 is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.